Doors: 7:00 PM
Show: 7:30 PM
Terry O’Reilly was an award-winning copywriter for Toronto advertising agencies for many of the top brands in the country, including Labatt, Molson, Pepsi USA, Goodyear Tires, Tim Hortons, Volkswagen and the Hudson's Bay Company. In 1990, Terry co-founded Pirate Radio & Television, a creative audio production company producing scripts, sound and music for radio and tv commercials. Terry has won a few hundred national and international awards for his writing and directing, and has worked with such notable actors as Alec Baldwin, Ellen DeGeneres, Kiefer Sutherland, Martin Short and Drew Carey. He even managed to create an advertising campaign for a group of nuns. Join host Fred Hacker as he and Terry talk about key marketing issues that all companies face - from the critical need to embed emotion in marketing, to why customer service equals profit, to how to change a negative perception, to why smart marketers don't outspend their competitors - they outsmart them.