Noise Pop Presents
The Soft White Sixties
NO (Los Angeles), The She's, Cannons and Clouds
777 Valencia Street
San Francisco, CA, 94110
Doors 7:00 PM / Show 8:00 PM
This event is all ages
Watch & Listen
The Soft White Sixties
Five years together, and the members of The Soft White Sixties have rarely sat still. They’ve lived much of their life in a 15-passenger van, traversing the country, whipping up new riffs, new rhythms, new lyrics and then, almost immediately, breaking them out onstage. For these hard-working musicians, it was simply a way of life.
But the band needed to step back. “You don’t always need to be out there selling the song live,” lead singer and principal lyricist Octavio Genera says now. The Bay Area band, as he sees it, needed to exhale. The four musicians, who’d grown beyond close with one another since forming in 2010, owed it to themselves to give the new songs they were concocting their proper due.
“It was about giving these songs the attention they deserve,” Genera says of the band’s decision to hunker down in a one-bedroom house in East Nashville in the fall of 2014 to workshop what became their tightest, most sophisticated and melodic material to date. “Every little part of each song was really put under a microscope much more than we had in the past,” says guitarist and keyboard player Aaron Eisenberg, of constructing tracks armed with bluesy struts and squirms atop menacing guitar lines. “It was an exercise in patience for a lot of us sitting with parts for awhile and letting them settle,” Eisenberg adds. “You have to be able to step back and say, ‘Alright, cool there’s one idea. But is there a better one?’”
For the Sixties, who’d released their debut full-length album, Get Right in 2014, capturing a certain vibe and a particular mood for their next batch of recordings was essential. The band always took an ‘all hands on deck’ approach to writing, but in the past they chiseled their song arrangements on stage without a clear sense of direction for the final result. For the next album the musical collective — which includes bassist Ryan Noble and drummer Joey Bustos — made a conscious decision to apply a forward-thinking kind of approach, continually asking the question ‘what kind of band do we want to be?’ To further ensure an open-book approach to the sessions, the band enlisted producer/mixer Matt Linesch (Edward Sharpe & The Magnetic Zeroes, Dave Mason), working with him at United Recording in Los Angeles. “Matt was almost like a fifth member, at times,” Eisenberg says. “He embraced our new approach, while really stressing the importance of the music not being perfect. It’s a human form of expression.”
Who did they find themselves to be? “A band not afraid to embrace its murkier side”, says Genera. “We wanted the songs to have a little darker tinge to them than those on our last record. Live, the tones were always a little darker, and there’s a little more energy. We wanted to make sure to capture that in our recordings,” Genera explains. In-studio discussions often turned to films — and more specifically the ominous tones their respective soundtracks conveyed — band members loved so much. “A lot of the movies we love have a darker, grittier side to them, grit that our music has as well,” Eisenberg says, referencing the acclaimed works of filmmakers such as Quentin Tarantino, Paul Thomas Anderson and Martin Scorsese. “We wanted to write a song that would be used to introduce the villain,’” Eisenberg explains.
For Genera, the new Soft White Sixties material marks some of his most autobiographical work yet. “It’s cliché to say music is my therapy but it’s so often true,” the singer says with a laugh. “With creativity there isn’t a manual. If the words are right and the feeling is right it doesn’t matter how you sing it. What you’re trying to say will come through.” Many of Genera’s lyrical revelations, he says, center on his belief that “all too often, relationships make one lose sight of oneself in the process. Whether it be a man needing a girl to let him go rather than string him along with hopeless expectations, or a deep dive into the concept of being in the moment and being present.”
The Soft White Sixties have no doubt they’re on the right path. “It’s really about doing what you love, and realizing everyone is doing the same thing, just in a different way,” Genera says with a smile. Scratching their creative itch — whether in songwriting mode or performing live — is what keeps them excited for what’s to come. Eisenberg says they have “a ton of other songs” they’ve been working on, not to mention a slew of music videos. Of course, they’ll also be hitting the road to reveal their new material for much of 2016. For Genera, however, everything really boils down to a simple motto he can’t shake. Says the singer with supreme confidence and conviction: “It’s always about doing it better than the last time.”
NO (Los Angeles)
Indie rock band from Echo Park, Los Angeles. Nick Jarzabek, Tim Jarzabek, Justin Corman
The She’s (Empty Cellar Records) are here to contribute to the soundtrack of your summer daydreams with sun-dazed beach-pop harmonies, catchy hooks and captivating emotional honesty.
It is the mid-1990s in San Francisco California. Four baby girls are crying in their cribs shaking their little baby fists at the heavens lamenting the fact that fate has not yet united them. So begins this tale. Fast forward. It is 2007 and these same four girls are playing Ramones covers in Hannah’s basement with studded belts around their waists and braces on their teeth, algebra homework strewn across the floor. Jump ahead. It’s November 2011. “The She’s” have just released their first full length record Then It Starts to Feel Like Summer. It’s an album that captures their youthful spirits and deep-seeded friendship with tight three part harmonies, sparkling, sunny instrumentals and smart, catchy songwriting. The she’s sing songs that reflect their environment, their heartache, their relationships and aspirations. It’s infectious. The Grinch smiles when he hears it. People start to notice the noise these four best friends are making. The She’s gain momentum in the local music scene and support bands like Girls, Surfer Blood, Fresh and Onlys, Thao and the Get Down Stay Down, Tomorrow's Tulips, Best Coast and Yuck. They keep writing songs. Fast forward to present day. The She’s are making their most mature, honest and enchanting music to date.
“…the girl-group sounds of the 50s and 60s with modern day garage pop; the end result is undeniably infectious and sunny” –Bay Bridged
Cannons and Clouds
San Francisco's Cannons and Clouds assert tastefully designed, melody-forward, vocally charged, heavy "Indie Post-Rock". Both wistful and dynamic, their music is accentuated by slow-building crescendos, rich multi-part vocal harmonies, and soaring layers of electrically sonic, face-melting, soul-crushing, kegel-clenching convergences of both rhythmic and melodic psychedelia. All while maintaing a propensity for integrating unfeigned ballads and confessional narratives into their manifold framework.