Yo Gotti

There is no denying that Yo Gotti is one of the hottest rappers in the streets, with some of the highest quality music. His street albums make serious noise without a major push, he stays on the road performing paid shows and his fan base has boomed in the past few years. He currently boasts over 1.5 million fans on his Facebook page alone, and over 450k on his active Twitter page.

2012 has proven to be Yo Gotti's best year ever, as he successfully launched his own six-week Road to Riches Tour in May. Yo Gotti is currently recording his highly anticipated CM7 mixtape, slated for release this Fall, and a new full-length album.

In 2011, Gotti realized the formal launch of his own CMG label, and debuted Zed Zilla's Rent's Due mixtape as the first official release. In January 2012, Yo Gotti released his major label album Live From The Kitchen via Polo Grounds Music/RCA. This project expanded upon the sound made famous with Gotti's popular Cocaine Muzik mixtape series.

Yo Gotti's uncanny ability to translate real life situations and experience into memorable songs makes Yo Gotti so potent. It's something he developed while listening to the great story raps of Memphis pioneers 8 Ball & MJG. "When I listen to music, I don't like it if I can't see it, if I can't imagine it happening," he says. "If it's like that, I can't mess with it."

Growing up in Memphis, Yo Gotti quickly learned about recognizing reality. When he was in the third grade, Federal Agents raided his family's residence. His mother and his aunts were indicted and sent to serve 10 to 15 years because they refused to snitch. No wonder he feels as though he was virtually born into street life. "That's the bloodline I come from," he boasts. "I've got women that are realer than the dudes out here."

Yo Gotti soon started running with kids five or six years older than him. They called him Yo (short for his given name, Mario) and added the Gotti surname later because of his affinity for doing things kids his age typically didn't do — shoot dice, watch out for the police and recruit his own crew of kids that followed him. Funny thing is, Yo Gotti had no idea about the Gotti crime family at the time. He was just that thorough.

Rather than feel as though his opportunities were limited, Yo Gotti chose to focus on becoming successful. "Coming from Memphis, it makes you strong and it makes you grind more," he says. "Out here, nothing is given to you. Nobody helps you do anything. So if you're going to get it, you've got to go get it. Literally. I think that's why you don't hear about that many rappers from Memphis like you do from other cities. But it helped me because I'm not the type of guy that complains. From where I come from, you could be dead or in jail. So I wasn't expecting anyone to do anything for me."

Thus, Yo Gotti would take advantage of any and every opportunity. Through his brother, Yo Gotti got to interact with and study the business savvy (and lack thereof) of several prominent Memphis rappers. He then used the work of N.W.A, 8 Ball & MJG and Cash Money as a blueprint for his own reality-based raps. As he refined his own music, Yo Gotti took different things from Memphis' two most successful rap outfits. His goal was to rap about real subject matter like 8Ball & MJG with the energy and intensity of Three 6 Mafia.

Yo Gotti's self-created buzz in Memphis lead to a deal with TVT Records, home then to Lil Jon, Ying Yang Twins, Pitbull and others. But when the imprint went bankrupt in 2008, he was given three days to come up with $500,000 to buy his contract and gain his independence. Ever the businessman, Yo Gotti paid for his contract himself – only to quickly sign a lucrative deal for himself and his Inevitable Entertainment with Polo Grounds Music/J Records (now RCA).

With a string of hugely successful major classic mixtapes and street albums, Yo Gotti has been able to thrive during a period when many artists are seeing their popularity wane.

"I think what we've done in the last few years is living proof that if you hustle, you can survive regardless," he says. "I'm the hottest I've ever been and have grossed the most money independently. If you've got good music and you've got a grind, you make a demand for yourself."

Keenon Jackson (born March 9, 1990), is an American rapper better known by his stage name YG (short for Young Gangsta). He was signed by Def Jam in 2009 and released his first single titled "Toot It and Boot It", featuring Tydolla$ign, which peaked at #67 on the Billboard Hot 100, in 2010. "Bitches Ain't Shit", featuring Tyga and Nipsey Hussle, entered the Hot 100 at #100 and at #11 on the Heatseekers Songs chart. In 2013 he signed to Young Jeezy's CTE World record label.

Memphis-born rapper Zed Zilla is looking to collect on all the hard work he's put in over the years with the release of his new street album Rent's Due. The young entertainer has been laying the foundation for his nationwide debut under the tutelage of his mentor Yo Gotti, and represents the first official release on Gotti's Cocaine Muzik Group (CMG) imprint.

In October 2011, Zed released his Rent's Due mixtape, hosted by Bigga Rankin and featuring Yo Gotti, 2Chains and R&B crooner Pleasure P. In January 2012, he will release his follow up mixtape project hosted by DJ Drama.

"I'm blessed to be working with Yo Gotti," Zed Zilla explains. "He has been down the road I'm headed, and he holds no punches. We came together with a plan, and watching the plan put into effect and to be working is all I could ask for. With the Rent's Due project, I was given complete control over what songs and features I wanted. I worked mostly with my in-house production team Quantum Sounds, and I was in my comfort zone. I'm ready to show the world who Zed Zilla is."

Zed Zilla has been creating music since he was just 15-years-old, and his stage name was bestowed upon him by a friend who felt his rhyme style flowed fierce like Godzilla, the fire-breathing monster who lit up everything in its path.

Rent's Due was Zed Zilla's first label release, although he did have four critically acclaimed independent CDs under his belt and dozens of cameos to his credit. The clever wordsmith also appeared on all six installations of Yo Gotti's popular Cocaine Muzik mixtape series.

In 2011 alone, Zed Zilla completed a 20-city tour, hitting major markets like St. Louis, Atlanta, Richmond, and New York for sold out venues. He is continuing with more performances throughout the U.S. as the new year arrives, and has sincere appreciation for the energy fans bring at live shows.

When he isn't on tour, Zed lives in the studio, gracing hot tracks with his lyrical mastery. Who can forget the way he ripped it with Yo Gotti on the club hit "Bang Bang"? He left no doubt who he was on "I'm Da Boss," and explained exactly how he did it on "No Chorus." Zed Zilla guarantees there is much more where that came from.

"My music has a lot of variety – you'll find soulful tracks as well as club bangers. I put a lot of different emotions in my music. You can ride to it, drink to it, club to it, some of it may even make you cry."

Confident, yet modest, Zed Zilla has a mic in one hand with the other outstretched ready to take his cut. It's been a long time coming, but true talent can't be denied. The landlord has arrived and the Rent's Due!

Shy Glizzy

He initially signed to the independent record label Bases Loaded and released the single "Cashin' Out", which later appeared on his debut mixtape, titled It's My Time. After Epic Records label head L.A. Reid heard "Cashin' Out", he requested a meeting with Gibson to ask him to sign to the label: Gibson performed a song titled "Smilin' In My Face" during the interview, which convinced Reid to sign him to Epic.

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