Big Up Radio & The New Parish Present
BOBBY HUSTLE, King I-Vier from Jah Warrior Shelter, DJ Triple Crown from Blessed Coast
579 18th St
Oakland, CA, 94612
Doors 8:00 PM / Show 9:00 PM
This event is 18 and over
Arguably the most prolific female vocalist in present day Reggae singer/ songwriter Etana has struck a cord with the masses and like any beautiful melody she's winning the hearts of the people one song at a time.
Spirited in her approach to communicate fitting and inspirational messages to the youth she's been described by critics as the truth, one who will bring about real change with her powerful and captivating voice that at times seem flawlessly pure. Rebellious in her approach to denote systematic oppression against all races Etana takes pride in being an artist, she feels strongly that her responsibility as a recording artist is to express positive vibrations in her music and from this she will graceful admit to staying the course.
Born Shauna McKenzie Etana spent her youthful days playing in the hill side community of August Town situated in the South Eastern side of Jamaica. The only daughter of a fairly large family of boys she was as curious then as she is determined now doing the mischievous things most children tend to do at an early age. Attending school locally up until 1992 when she migrated to the U.S to start a new life in the sunshine state of Miami Florida Etana was a budding achiever; she finished grade school and eventually went off to college the year after with plans of becoming a Registered Nurse.
During her studies at Broward Community College Etana became extremely passionate about music, she was consumed with the joy of creating her own mix of the different genres she would attentively listen to in her earlier years. A hardened fan of Reggae, Pop, Hip Hop and Jazz Musicians she found inspiration in Whitney Houston, Lauren Hill, Jill Scott, Sizzla Kalongi, Marcia Griffiths and the legend Bob Marley all of who eventually gave the then academic the will to explore a new and potentially more suited career in Music.
In 2000 after making a tough decision to prematurely exit college Etana attempted a shot at stardom when she joined a girl group by the name "GIFT" which was being courted by Universal Records. Sexy, Reviling and conforming to the industry stereo type of how a woman should dress Etana fell victim to her dreams of becoming a mainstream star. It wasn't her ideal fit but she conformed to the record labels requests and gave in to her groups glamorous appeal until one day while on a video shoot for their lead single she could bear it no more, walking away from the spotlights and returning to her place of birth Kingston, Jamaica to start fresh as an entrepreneur looking to grab a piece of the Cyber Market with an Internet Cafe.
Down but not out Etana still wanted to do music but only in her own way, she wanted to send a different message and portray a more eloquent look and this opportunity came in 2005 when a friend brought her to Fifth Element who at the time was prospering from the strength of Richie Spice who was heavily booked for several American and European Tours. Auditioning for a shot at becoming the backup vocalist for Spice Etana vocally floored his management team and was handed a plane ticket to do a few shows in the U.S. The ensuing fifteen months followed with the now permanent songstress soaking up valued experience as a stage performer with performance credits in Europe and North America. Eager to make her own mark Etana boldly attempted a hit single one day while chilling with the guitar player and Percussionist from Richie Spice's band. The idea had been floating in her thoughts for weeks and like magic the melody for her debut smash single "Wrong Address" was born. Simple yet effective the single was a fusion of Jazz and Reggae, it was the first of its kind and in 2006 the song was rewarded with heavy radio rotations plunging it in the number 1 position of several local charts.
Describing her style back then Etana was quoted as saying "I do music straight from the heart, straight from the soul, straight from the people i see in everyday life" and so came about her second major hit Roots which was an intriguing mix of African and reggae cultural sounds fused with Jamaican Creole. The song became an anthem because of the definitive statement "You can't water down and dilute" featured in the chorus.
Video's for both songs helped bring Etana to the forefront of Reggae and during the summer and winter of 2007 she made her mark as a solo artist performing on international events like Reggae Sumfest, Fully Loaded, ATI Live Concert, Irie Jamboree, Welcome to Jamrock and Guinness Sting. Picking up where she left off in 2007 Etana began 2008 with the same level of focus rocking the likes of an Air Jamaica Jazz & Blues Festival in late January so much so that patrons lashed the promoters for putting her on too early. A few well deserved awards in the bag Etana took home Best Female Vocalist at both the Excellence in Music & Entertainment (EME) Awards and the IRIE FM Radio Awards not to mention an award for Best Solo Female Reggae Vocalist copped at the 1st annual Reggae Academy Awards for which she had nominations in 3 separate categories.
Currently promoting her new singles "Warrior Love" and "I Am Not Afraid" off her soon to be released debut album ETANA THE STRONG ONE on VP Records Etana is boldly taking on the world of music with the help of her new management team at Solid Agency. Owner of Free Mind Music / The Best Records Etana is poised to do Reggae proud.
To understand Bobby Hustle, you'll have to understand the origins of this Seattle, Washington native. Bringing reggae to a city known for Hendrix, Nirvana and the grunge alike, Bobby reminds the masses that Seattle has room for reggae. Representing Seattle and its own islands with the support of Dynasty Records, Bobby Hustle invites you to his…well, his hustle.
Growing up on Bainbridge Isla
nd, just west of Seattle, Bobby was inspired by a diverse range of reggae artists such as Garnet Silk, Cocoa Tea, Beres Hammond, Lutan Fyah, Taurus Riley, Beenie Man, Bounty Killer and Vybz Kartel. Bobby stays true to the message of the island life and combines it with the current dancehall culture that holds its own in the Pacific Northwest.
Through Dynasty Records, Bobby Hustle has released songs getting strong play in the dancehall as well as on radio airwaves the world over. On the Alive riddim released in April 2011 is "On The Run" and on GT Taylor's Steady Flow riddim his "Search For It" has enjoyed great rotation in Jamaica. On the summer 2011 Party Town riddim he released "Tun It Up", which spent five months on the Hot 'n' Fresh Top 15 chart in Holland, reaching as high as #3.
Aside from his work with Dynasty Records, he has recorded songs for other record labels including Delly Ranx's Pure Music label, Special Delivery Music, Bread Back Productions, ZJ Sparks, Hot Coffee Music and the aforementioned GT Taylor of IRIE FM. His performance style on stage is full of energy and he creates a mood that gets the fans involved. Performances have included a 2011 West Coast tour of the U.S. with Jamaica's Konshens and a 2012 West Coast tour with rising artist Protoje. He has also worked regionally on festivals and as an opening for artists like Gentleman, Gappy Ranks, Serani, Mr. Vegas, Lutan Fyah, Perfect, Delly Ranx, Turbulence, etc.
Bobby Hustle's early 2011 mixtape CD release, "Go Harder" featured a collection of 21 songs that still compete with any of the "hardest" sets on the street. Later that year, he released his first EP called "Always On The Hustle", a five-song disc including his hit "Search For It" off the Steady Flow riddim and his rising single "Inna Rizzla". "Inna Rizzla" was an instant success and jumped onto the New England Reggae Top 10 Charts in the U.S. in December 2011, and has been featured on sound system mixes worldwide.
In January 2012, Bobby Hustle recorded his tune "7th Tim Rise", released by Larger Than Life Records. Promoting hard work and perseverance in the face of life's obstacles, Bobby's tune shot around the world and in April 2012, it wound up at #1 on the Hot 'n' Fresh Top 15 charts in Holland.
The Hustle's music is a result of his lifelong love for reggae and tireless hours in the studio finding his voice. Bobby's message fits in with the overall mission of the Dynasty Records crew, to bring modern reggae to a wider audience of listeners and in so doing help build the "dynasty" for reggae worldwide. Considered an up-and-coming talent, the support and producing expertise of Dynasty Records allows Bobby to be a total artist. His knack for writing strong hooks and flowing on the latest trends in music are clear signs that this is an artist whose time to shine is here.