Mickey Avalon

Mickey Avalon

Mickey Avalon “Loaded”

Mickey Avalon’s life story plays out like an episode of VH1's ‘Behind The Music,” marred by personal tragedy, triumphs and immense pain. Using his life experiences as fuel for his intense rhymes, Mickey Avalon is now inviting listeners to step into his world of debauchery with the release of his sophomore studio album, Loaded, on April 24th, 2012.

Avalon’s back-story begins on the streets of Hollywood, California. Raised by his heroin-addicted father, he began selling pot at a young age, a trade he acquired from his mother. In an attempt to clean up his act, Mickey converted to Orthodox Judaism in his late teens, an effort that didn’t last due to constant family tragedy, such as his father’s death in a tragic drunk driving accident.

By his early 20s, Mickey had married, had a daughter, and moved out of California, relocating to Portland, Oregon. The serine surroundings of the Pacific Northwest couldn’t hide Mickey from his past for long, as his drug addled Hollywood lifestyle caught up with him in the form of an uncontrollable heroin addiction. As his life neared rock bottom, Mickey found himself broke, divorced, and turning to prostitution, just to support his smack habit. With a desire to once again get his life back on track, Avalon moved in with his sister, and the pair set out on the road to recovery. Tragedy struck again when his sister relapsed, and died from a heroin overdose.

After the deaths of both his father and sister, Mickey decided that he wanted more out of life, moved back to Los Angeles, and chose to make one final attempt to clean up his act. Shortly after his return, Mickey was befriended by ex-MTV VJ Simon Rex (aka Dirt Nasty), who encouraged Avalon to pursue his passion of hip-hop and even collaborated with him on some tracks. At the time, Avalon was staying in a sober living facility and had a strict curfew, so Dirt Nasty began passing out Mickey’s demo at Hollywood clubs, which helped Mickey develop a following among fans of the Los Angeles nightclub scene.

As Mickey’s popularity grew, he began to sell out clubs throughout California with his legendary live show. Soon after Interscope Records took notice of the guerilla promotions tactics and signed Avalon to the label in 2005. Through Interscope, Avalon released his now classic self-titled debut album, which showcased his unique rhyming style and indulgent lyrics. Inspired by his experiences on the streets with drugs and prostitution, the raw honesty of his songs immediately resonated with audiences. Fan favorites "Jane Fonda," "Mr. Right" and "My Dick" quickly spread across the internet and mainstream radio, turning Mickey Avalon into a household name. Avalon quickly took to the road and was performing sold-out shows alongside the Red Hot Chili Peppers, Travis Barker and DJ AM, Snoop Dogg, Stephen Marley and Slightly Stoopid.

Mickey’s contagious demeanor and unique writing style has made him a hot commodity in the music industry as hip-hop artist Young Jeezy and producer Jermaine Dupri jumped at the chance to collaborate with him for a Boost Mobile commercial. Avalon then joined forces with rock acts the Happy Mondays, and Unwritten Law, with whom he co-wrote the radio hit “Shoulda Known Better”. His music has been featured in countless movies and television series including the HBO’s series Hung, the animated series American Dad, the Duke Nukem Forever video game, “Harold and Kumar Escape From Guantanamo Bay” and most recently in the trailers for the Cameron Diaz film “Bad Teacher.”

Free after years of industry red tape, Mickey Avalon has returned with a brand new album Loaded, which takes fans on a journey through the seedy streets of Hollywood. Mickey immediately launches into his salacious exploits with "Rock Bottom" an anthem for his riotous self-destructing behavior, and continues the depravity alongside Unwritten Law's Scott Russo on the album’s lead single "Girlfriend", an ode to having friends with benefits. Avalon’s diversity allows him to slip into sleek electro-synth beats ("I'm Hot"), playfully spit intricate rhymes over a classic hip-hop beat (“More Junk”), and rock out while letting it all hang out (“Tight Blue Jeans”).

Loaded is the soundtrack to one the most debauched tales of rock 'n' roll. Filled with excess and exploding with sexual energy, Avalon’s music embraces decadence and celebrates its hedonistic glory. Mickey Avalon simply appeals to voyeuristic side of all of us that want to indulge, let loose and get Loaded.

For More Information Please Contact:

James Wright
Kerosene Media

In a time when, hip-hop is dominated by weak rappers flashing ice and following chart topping trends, Los Angeles based Sozay prefers to let his lyrical prowess speak for itself.

"I took the name Sozay from the movie 'Usual Suspects' in which Kevin Spacey plays Kaiser Soze. The entire movie keeps you in suspense because nobody knows who Sozay is," he says. "There is a mystique surrounding this character and I believe that this is a crucial element as to why the film did so well. This is the same feeling I want listeners to experience when hearing my music for the first time."

With hip-hop roots that extend back to the late '80s, Sozay built his sound being influenced by the genres' forefathers; NWA, Public Enemy, Run DMC, Too Short, Eric B. & Rakim. While most modern day emcees are taking their cues from what's currently hot, Sozay has taken an old-school approach to hip-hop and helped to give it a fresh spin.

"I remember the first hip-hop song I ever heard like it was yesterday," he reflects. "It was amazing and the content of the song was like nothing I had ever heard before. They talked about guns, drugs and sex. The lyrics were prolific and the delivery was explicit. For an 11 year old boy who loved wreaking havoc and causing mischief, it was more like theme music. The song was 'Boyz In The Hood' by NWA and the beat coupled with Eazy-E's voice hooked me and to this day hip-hop continues to be my drug of choice."

While the pioneers of hip-hop laid the foundation for Sozay's new album, "Who Is Sozay?", it's his ability to not be confined by hip-hop's boundaries that has allowed him to create an album that can reach listeners of all walks of life. The album's first single "Last Call" is a new club favorite, complete with West Coast funk and an infectious T-Pain style chorus that can jumpstart any listeners' weekend. "High Hopes" begins with a simple piano beat that is reminiscent of a young Jay-Z, while "So L.A." utilizes a syrupy Snoop Dogg influenced beat to convey Sozay's love for his home town.

"I personally feel that for me as an artist, the most important focal point for my music is to find a healthy compromise between underground and mainstream hip-hop," commented Sozay about the eclectic sound of his debut album. "I see absolutely no reason why I can't make people dance at a club on Sunset while at the same time having the streets in an uproar with a classic hood anthem."

Sozay seamlessly combines jaw-dropping rhymes with head nodding beats and infectious hooks, while his unrelenting work ethic has allowed him to rack up more that 1.6 million plays through social networking sites like MySpace. Sozay's grassroots campaign has made him an intense player in the underground hip-hop scene; earning him a cult following that craves his next lyrical assault.

"My primary objective is to captivate the listener's imagination each and every time they hear one of my tracks," closes Sozay. "I want them to have to sit and analyze exactly what was said and come to the realization that something far beyond the ordinary is being relayed. The ultimate feeling of accomplishment is when someone smirks at their speakers as they comprehend the extent of your creativity."



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