yOya, Young Hunting, Ash Reiter

yOya is the project of longtime songwriting partners Alex Pfender and Noah Dietterich. Natives of Corvallis, Ore. and friends since the fifth grade, Pfender and Dietterich grew up to the sound of rain in the fir trees and 'Graceland' on cassette. When the duo moved to California to study music they found themselves semi-consciously absorbing the electronic sounds of the LA scene. What emerged was yOya's unique mix of folk-hearted songs, intricate vocal harmony, gritty synths, and thundering electronic beats.

With a full-length album, an EP, and several singles to their name, yOya has toured extensively through the United States, sharing stages with Phox, Bleachers, Dawes, RJD2, Moses Sumney, Avi Buffalo, and many others. They have also made appearances at SXSW and CMJ Music Marathon. The band will release new music in summer of 2015.

yOya continue to conquer with each release... “Go North” is not only an instruction but an inspiring one. - Buzzbands.la

Very near unequaled ... this is a band to be reckoned with.
Radio Free Silver Lake

Alex and Noah harmonize the directions and divisions of heart strung chords on the mellow gold premiere of, “Fool's Gold” - Impose

Young Hunting

"The band: Young Hunting, an Echo Park quintet that's already earning blog love from the likes of I Guess I'm Floating and Yvynyl.

The sound: The group's Bandcamp page describes them, perhaps ironically, as chillwave; they're chill, yes, but the group bears little resemblance to the hazy beat-oriented '80s revivalism of acts such as Neon Indian or Washed Out. With their woozy harmonies and reverb-soaked guitars, Young Hunting is more in line with the drug-tinged balladry of New Jersey's Real Estate, Seattle's Fleet Foxes or America's, ahem, America.

The details: The group's self-released "Into Yr Mind/Sonata" 7" is out now via K Records distribution -- find it around town at Vacation Vinyl and Origami Vinyl. They'll celebrate its release with an Echo Curio performance Wednesday night.

The rest: Click over to Brand X to hear more from the band and download an MP3 of "Into Yr Mind."" - LA Music Blog

"The first thing you'll notice about San Francisco singster/songster Ash Reiter is her voice—a breathy, smoky little thing that hints at Chan Marshall and Jolie Holland, and sounds well suited for the coffeehouse circuit. That was before she formed a full band to back her up. Nowadays Reiter's music moves a little more, the quintet (also called Ash Reiter) providing loads of hooks and layered guitars that wonderfully contrast that wispy voice. It's all on display on the group's latest, Paper Diamonds, a record that's folky enough to maintain some of its intimacy, and poppy enough to keep from fading into the background. I like where this young woman is headed." --Portland Mercury



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