Thrive once again delivers to their devoted fans a shining compilation of musical jams, which embodies the classic island-beats of traditional reggae/rock, mixed with other uniquely blended musical genres, breaking the traditional reggae/rock mold in the most unique and contagious of fashions, with their soon-to-be released third album, Relentless.

The core beat of Relentless hints the traditional island essence, yet transcends a most intelligent ensemble of ska, r&b, rock and dub-step, with a dash of pop-rock, which is glued together by the band’s lyrically renowned songwriting skills and deliverance of original musical style. By bringing in new voices, such as well- known Eric Rachmany of Rebelution, their CD further drenches their debut hit Just Fine, in utmost irie-island wholesomeness.
The socially cognizant lead-vocalist/ songwriter Aaron Borowitz demonstrates positive world views through his lyrical antidotes, while poetically delivering his message with secondary lead-vocalist Kenny Rogers and band with inspiring, arm-waving sultry beats that are tantalizingly catchy and yet rhythmically divine.
From the picturesque Montbleu Resort in Lake Tahoe, Nevada, to the most-respected of reggae/rock festivals, California Roots Music & Arts Festival in Monterey, California, Thrive has a feverish following that has quickly wild-fired. The band has shared the stage with such artists as: Steel Pulse, SOJA, Rebelution, Kymani Marley, Katchafire, JBoog and Rootz Underground. They are currently touring, promoting their new album Relentless up and down the California coastline, which will be released in the latter part of May, 2013.

ABOUT THRIVE: Thrive greatest asset is being undefined by traditional reggae instrumentation and sound. The break-through hybrid reggae/rock musicians; Thrive, have found a way to differentiate themselves from the sole safety of staccato guitar beats and syncopated brass, by incorporating musical elements of rock, ska, r&b, dub step, a hint of pop-rock, and a positive-vibe song-writing style. Thrive has taken the reign and created a swanky West Coast reggae/pop-rock unique sound, that their fans follow to sold-out shows.
Since 2008, the Santa Cruz based five piece band consisting of: Aaron Borowitz (lead vox/guitar), Kenny Rogers (lead vox/drums), Scott Schipper (vox, saxophonist), Andrew Forgy (bassist), and Matt Masih (vox, keyboards), are a committed, tightly knitted group and have worked hard to stay original. As important as their musicianship, is Thrive’s message of positivity, which surges through their stage presence at shows and reflects in their audience’s irresistibility to keep from dancing to their heart felt and socially cognizant lyrics.
In 2010, Thrive produced their sophomore album: Gratitude Attitude, which reached number four (4) on the iTunes reggae charts. The hype wild-fired as Thrive flourished while on tour, performing in major music festivals globally and sharing the stage with renowned artists such as; Rebelution, Katchafire, JBoog, Steel Pulse, SOJA, Rootz Underground and the Green. With their up and coming release of their new album; Relentless, Thrive’s vibes can be described as rich in island spirit, with hard hitting beats, melodic brass lines and savory vocals. Thrive is on the fast-track to carving their name in the who’s who of the pop-rock world by being a true cross-genre artist that embodies a reggae-soul in a pop-rock fashion.

Dewey and the Peoples

Dewey and the Peoples is quickly becoming a relevant name in the thriving California Reggae industry (Reggae/Ska/Roots/Rock/Blues twist / A tight blend of styles ranging from Slightly Stoopid to Dave Matthews gives Dewey and the Peoples a unique sound/ the peoples have played for charity foundations like the Mauli Ola' foundation/ With the amount of energy produced on stage, Dewey and the Peoples could get almost any crowd on their feet!

Sono Vero is composed of 8 talented musicians, all of which are still in high school. Coming together over their love for reggae music, this young band has been making loud noise in the music scene. With the release of their Self titled EP peaking in the top 10 itunes reggae albums chart, these boys are ready to spread their sound to the world. Sono Vero takes pride in their roots and conscience lyrics, hoping to share their vibe to anyone who will listen. Armed with an exciting live show, great chemistry, and dedicated management, Sono Vero will be touring the states this summer.

Da Mainland

Da Mainland is a newly remodeled band that has a new sound and a few new members! New members include Larry Mantanona - Drums (2010), Jerad Timmons- Lead Guitar (2011) and Thomas Te'o- Singer/Vocals (2011). Our new sound comprises a more polished commercial style rock infused with a reggae style plus a hip hop vocal vibe to top it all off! Altogether the end product is a sound that everybody will be raving about! So come check us out!

$10 advance/$15 door


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