Divine

Divine

The rise of hip-hop in India has coincided with the emergence and rise of DIVINE, considered as one of the most popular rappers and hip-hop artists in India. With awards and accolades to his name, DIVINE’s fiery, anger-spitting verses have struck a chord with everyone from Dharavi to Darjeeling. Central to rise of the ‘gully rap’ movement, with hit singles like ‘Meri Gully Mein’, ‘Jungli Sher’ and ‘Kaam 25’, DIVINE’s brutally honest Hindi rap draws inspiration from his own life and the streets of Mumbai, set to beats that wouldn’t be out of place in a Los Angeles studio. DIVINE’s story and rise of the Indian hip-hop scene has also inspired Bollywood director Zoya Akhtar’s soon-to-be-released Gully Boy, starring Ranveer Singh. Gully Boy also sees DIVINE in action on five tracks, including co-writing a song, ‘Doori, with the legendary lyricist Javed Akhtar. In addition to being one of the music industry’s most bankable stars, DIVINE has also added entrepreneur to his bag of feats. He recently launched Gully Gang Entertainment, a multi-purpose entity that will serve as a record label, Gully Gang Records, unearth and manage new and exciting hip-hop talent, create live music IPs in addition to other things. An electric live performer, DIVINE’s shows are as entertaining as they are inspiring for his young fans. His live set-up now features charismatic musicians like drummer Jai Row Kavi, guitarist Randolph Correia and bassist Krishna Zaveri, making it no less than a supergroup of talent and starpower.
DIVINE aka Vivian Fernandes came to public attention with his track, ‘Yeh Mera Bombay’ in 2013, which went on to win ‘Best Video’ at Rolling Stone Awards in 2014. But it was the track, ‘Mere Gully Mein’ (2015), which catapulted him into public consciousness, leading to him being represented by Sony Music (India). The year 2016, which proved to be DIVINE’s breakthrough year, started off on a bang as he released ‘Jungli Sher’, an autobiographical song. Continuing his list of firsts, ‘Jungli Sher’ was the first Indian single that Apple Music released worldwide. ‘Jungli Sher’ was also India’s first music video shot on an iPhone, and has racked up over 4 million views till date. That was followed by a win at GIMA where his collaboration with Nucleya, ‘Jungle Raja’ (Bass Rani, 2015), won an award in April 2016. Soon after, DIVINE reached new fans and new heights when he became the first Indian artist to be featured on BBC 1 Xtra’s ‘FIRE IN THE BOOTH’ in 2016. DIVINE also performed at the BBC Asian Network Live at Apollo. His 2017 single, ‘Farak’ topped the Indipop charts on iTunes India, and was also featured on the radio show, Beats1 & played out in over 100 countries. Even Bollywood couldn’t resist DIVINE’s hip-hop charms, and he made his Bollywood debut with ‘Paintra’ in Anurag Kashyap’s Mukkebaaz (2017), collaborating with good friend Nucleya again. DIVINE all set to release his debut body of work in April 2019 on Gully Gang Records.

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