Um.. consists of two Icon Collective graduates. Ben Bruce and Dylan Gold, who met while at Icon Collective started making music together in 2014. Making music comes easy to the two who share a belief that there is a creative void in the electronic music space their music can fill. “We don’t want to follow an abused and over saturated path devoid of any creativity or evolution. We have found a direction that is new, fun and creatively unique, and have a strong collaborative workflow that comes naturally to us which we have found to be extremely rare. We have established a sound and brand that we believe is wholly representative of us as people and that can be understood and appreciated by anyone”.

Conrad Woodul, better known by his fans as ‘Sumthin Sumthin’ has been moving crowds with his music since he started playing the piano at the age of 8. The Icon Collective recruit has been pushing out consistent experimental releases while establishing his own unique sound and imprint on the electronic community. With support from the likes of Bassnectar, RL Grime, Zeds Dead, Troyboi, Louis the Child, Ekali, and tours with UZ, Bleep Bloop and a string of international shows, 2019 looks to be the brightest yet for a talent that has only begun scratching the surface.

Born and raised in Chicago, GoodSex has played some of the biggest music festivals the city has to offer, including the main stage at both Spring Awakening and Freaky Deaky. For five years he has been consistently booked at some of the hottest night clubs in the city, including two of DJ Mag's top ten nightclubs, Spy Bar and the MiD, headlining and gaining residency at them respectively.



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