half•alive

'still feel.' was never supposed to be a 70s-inspired, electro-halftime-chorus jam complete with a highly-choreographed music video. Nay, the track had very humble beginnings; born from a 50 song project three years ago i had challenged myself to in hopes of improving my skill as a songwriter. Brett and I had back to back studio time around then so we ended up just combining our times and writing many of those 50 songs together; J Tyler would end up joining the posse later and contributing instrumentally to those songs which became the foundation of half•alive. 'still feel.' was song #11 on that 50 song list, although back then it had a different title and belonged to a different genre entirely. The song sat comfortably in an 8×11.5 back leather inch notebook for quite some time before it was ready to see the world. Now look at it; in its prime, and shakin' its booty like its 1979.

Oakland native Austin Prince dabbled in music throughout his twenties, developing his singer-songwriter skills in a variety of ways, including fronting the band Brothers Prince, co-writing songs with cousin Josh Taylor for his band half•alive, and collaborating with other songwriters and producers (his first Single “Hard to Bare,” the product of one of these collaborations with Paris-based producer Max Savage). But by the time he was almost 30, he found himself making the rent with a full-time job as an Operations Manager and on a path to a career in the industry of heavy-duty-diesel recycling. Even though he'd proven to himself that he could succeed in the workaday world, music kept calling. So he teamed up with friend and former Brothers Prince manager Kara McCall and decided to take a risk, quit the day job, and devote himself to making it as an artist.
Austin's style blends elements of folk, r&b, and hip-hop, resulting in what Deli Magazine has called "minimalistic pop-meets-soul." His music explores the emotional currents underneath our daily lives, evoking hope and longing in equal parts with a sound that combines the best of Jack Johnson and Frank Ocean.
These days, Austin is fully immersed in his art, splitting his time between writing and recording new songs, busking around the Bay Area, and developing his brand with as a music artist. His second Single "Sadie," will be released December 28th via the internet, accompanied by a music video directed by Josh Taylor.

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