Hirie–the frontwoman of the exhilarating reggae band HIRIE–grew up a global citizen. Her father worked for the United Nations and she was born in the Philippines, spent years in Italy, before her family settled in Hawaii, which became her spiritual home.

While in Hawaii, Hirie fell in love with reggae music, and took to the culture naturally. On the radio, and in conversation, she would hear the exclamation “irie.” The popular reggae term is derived from a Jamaican patois, and it encompasses warmth and positivity—it’s a greeting, an affectionate term of approval, and a mindset. In these painfully complex times, we could all use some irie in our life.

San Diego’s seven-piece band HIRIE is ready to offer a global spiritual uplift. Melding the balmy island touches of its singer’s beloved home—as symbolized by its moniker’s first letter, a “H” for “Hawaii,” with that feeling of irie, the award-winning group offers a soundtrack of hope. Now, with its masterful new album, Wandering Soul, brimming with invigorating female-fronted shamanistic reggae an oasis of positivity is just an album away.

“Hirie is a lifestyle choice, it’s about healing the body, the mind, and the spirit. Our fans and our band are always saying ‘let’s get HIRIE,’ it’s a way to detach from the painful complexities of the world, and bask in joyous energy,” says the band’s lead singer and sage who has taken the band’s namesake for her own.

HIRIE is poppy and purposeful, harnessing the power of accessible songcraft, social consciousness, world­ class musicianship, and the disarming and spellbinding qualities of reggae, the band exudes mainstream appeal without diluting its artistic vision. HIRIE is Hirie lead vocals, guitar, uke; Chris Hampton saxophone, flute, melodica, and accordion; Andrew McKee trombone, guitar, didgeridoo, and percussion; Andy Flores bass; Blaine Dillinger lead guitar; and Joey Muraoka on drums.

The mission to spread HIRIE began in 2013, and, since then, the septet has garnered some high watermarks. HIRIE was nominated as San Diego’s Best World Music Award, and its video for the hit “Sensi Boy” has accrued over 545,000 views. The group has received airplay nationally and internationally, with strongholds in Hawaii, Guam, New Zealand, and Tahiti, and in the college market. Its self-titled album debuted at #4 on the iTunes Reggae chartand rocketed to #9 Billboard Reggae chart. For three years, the group toured tirelessly, building a robust and highly dedicated fanbase. Select live performance highlights, past and present, include nationwide tours with Tribal Seeds, Iration, J Boog, and The Rebelution Tour. In the fall of 2016, HIRIE will tour with Nahko & Medicine for the People.

Onstage, the band is comprised of formidable performers. A collective of virtuosic musicians united in the selfless power of serving the reggae skank. At the center of it all, leading the way to spiritual musical enlightenment, is Hirie. Her signature aesthetic conjures the seductive expressiveness of divas like Mariah Carey and Whitney Houston, the raw emotionality of Lauryn Hill and Tanya Stephens, and the mystic sensuality of Enya. Together, HIRIE put on a polished show complete with choreography that offers big-production entertainment and big-heart transcendence.

Hirie’s immersion into the reggae lifestyle came at a young age through growing up in Hawaii, after stints living in the Philippines and Italy. Reggae is the top music in Hawaii, and it was only natural when Hirie emerged a singer-songwriter she would be vocalizing over skank reggae rhythms. “It’s just how I write music,” she says. At 19, when she moved to San Diego, California she made the leap from open-mic intimacy to craving the power and majesty of a full band.

In 2013, she issued her debut, but it would take three years of touring to produce the septet’s defining work, thus far, Wandering Soul. True to its title, the album explores spiritual searching, the life-changing experiences of meeting new people and sharing in the profound emotions that bond music fanatics. The album also celebrates the band’s solidification as a creative powerhouse. Working together nonstop for three years sharpened HIRIE’s chops, group musical interplay, and distinct pop-reggae vision.

“Living like a gypsy, I began to pose a lot of foundational questions, and being in touch with fans and people on the road enlightened me. So there is this soul searching quality to the music, it’s not religion, it’s just a general feeling of spirituality,” Hirie reveals.

Wandering Soul’s lush construct reflects this depth. The songs feature chord sequences that have a sophisticated, tension and release accessibility. The musicianship is high-level restraint, showcasing that point of mature virtuosity where laying back implies instrumental prowess. The album’s trippy production—the bulk of it courtesy of Danny Kalb (Beck, Ben Harper, Sia)—replete with adventurous textured passages, heady dub segues, and subtlepsychedelic flourishes, make it a rare headphone experience for a pop oriented record.

The album opens with the smoldering and ambitious title track—a sonic journey through heartfelt longing, and heady dub passages. The militant “Renegade” features Nahko Bear of Nahko and Medicine For The People and boasts stately horns, simmering grooves, and call-to-arms individuality against the massification of culture. The personal “Melody of a Broken Heart” and “You Won’t Be Alone” shine a light on personal domestic struggles. “I wrote ‘You Won’t Be Alone’ for my daughter with the hopes that she understands my life when she hears me on the radio. I hope she understands how much I love her and how I can be a role model by showing her she can be anything she wants,” Hirie confides. The sleek futuristic electronic textures of “Boom Fire” represents HIRIE’s party vibe and exudes vivaciousness of in the moment HIRIE living.

Reflecting on the power of HIRIE, Hirie shares this story: “I met a fan who was suffering from of six tumors. He shared with me ‘Your music is the reason I get out of bed, you’re my medicine.’ That drives me to push this movement forward to share conscious music. I feel a responsibility and a duty to share a positive message.”

Nattali Rize

NATTALI RIZE – Ask her where she comes from, she’ll tell you “All Directions”. In line with her philosophy she claims not to belong to any nation state but to the ever evolving community of conscious thinkers and creators anywhere & everywhere. Of mixed global heritage, with dominant Native American and Samoan roots, Nattali Rize has been known around the world for her work fronting epic roots band Blue King Brown as well as for her unwavering commitment to using her voice and music for the global struggle toward the realization of Full Freedom and the movement of Truth and Justice over the systemic exploitation of the people and our planet.

“Nattali is a bright light in the world with a vision that extends beyond the stage.”– Michael Franti (Spearhead)

The ever evolving and dynamic front woman now leads out fresh as a solo artist, with a heavy Reggae influence she describes her universal sound as World Beat. Lyrical. New Era. Nattali is Known for her high energy, thought provoking and uplifting live performances, whether it be fronting her electric band, performing solo, unplugged, or accapella. Her new international band is a Jamaican / Global Mash up of raw energy and vibe that has been rocking hearts, hips and minds since they launched onto the scene in 2015. An exciting evolution of this multi-dimensional Heartist!

“One of the nation’s most refreshing voices” – Rolling Stone.

After spending most of 2014 living, writing and recording, in Kingston Jamaica, 2015 has seen Nattali Rize drop some heavy hitting tracks. Including a collaborative project with cutting edge Jamaican production crew ‘Notis’, aka heavyweight rockaz. Dubbed “A HEAVY HITTER” and to high acclaim, Nattali’s collaborative EP with Notis dropped in August 2015, entitled New Era Frequency, featuring singles/videos ‘Rebel Love ft Zuggu Dan’ and ‘Generations Will Rize ft Kabaka Pyramid’ with over half a million views and rizing.

“Working with Nattali is fluid and natural. The connection was there from the first track, then to see her move to Jamaica and show us how passionate and strong her commitment is to the movement was inspiring. We’ve brought two cultures together to create one, naturally this has created something exciting and fresh.. Notis loves to be part of fresh innovation.” – Wayne ‘Unga Barunga’ Thompson, of Notis.

“This set contains heavy hitting tracks, both musically and lyrically, and brims with rebelliousness and emotion.” – Reggaemani

“INFECTIOUS!”– NPR

“The tracks will transport your Soul into another place, where everything is just right.”– Top Shelf Reggae

Nattali Rize launched her live presence out of Jamaica into the US & beyond with a strong run of mesmerising festival performances & national club shows. Now with tours alongside the likes of SOJA, Michael Franti & Spearhead, Katchafire, Third World, J Boog, Julian Marley, Chronixx and more under her belt, 2016 is set to be a big year of worldwide movements!

“it’s about being part of a movement, shifting perception and helping to amplify pathways to higher consciousness. Music is a powerful force toward this realization when used in such a way…” – Nattali Rize

Jungle Man Sam

JungleManSam is a new breed of musician. Be it solo or backed by a full band, JungleManSam’s dynamic sound can be described as a blend of pop, dance, and world music that incorporates elements of Dancehall, Soca, Reggaeton, and Hip Hop. Growing up in the city of Toronto and playing music since early childhood, JungleManSam credits his influences to major recording artists such as Major Lazer, Machel Montano, Sean Paul, and of course the legendary Robert Nesta Marley. Profoundly inspired by his personal adventures throughout Latin America, JMS has crafted a collection of songs that capture both the energy and mystery of the exotic locations he visited during his travels. As a songwriter, JungleManSam strives to inspire a sense of wanderlust, taking his listeners “there” by sharing the cultural flavors of the places he has been, and the stories of the people he meets. Through the power of technology, an open heart, and the grassroots movements that are reclaiming original and authentic music, JMS is a refreshing infusion of passion, soul, pop, and talent that captivates the heart of his audiences.

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