Ticketfly Analytics Dashboard Unlocks Ticket Sales Black Box

June 28, 2011

Happy summer! We’re very excited to offer the latest feature to the Ticketfly Platform: The Analytics Dashboard.

Check out this video of the Dashboard in action!

How often do promoters pour marketing dollars into banners, web and Facebook ads, email blasts and more without ever really knowing which campaigns resulted in an actual ticket sale? Well we’re solving that problem.

The Analytics Dashboard shows promoters where ticket sales are coming from in real time. And because the Ticketfly Platform is fully integrated, it tracks 100% of marketing activity across all channels, including a promoter’s Ticketfly-built website, the Ticketfly integrated email platform, mobile apps, Facebook, Twitter, the extensive Ticketfly Affiliate Network and much more.

The Ticketfly Analytics Dashboard allows industry decision makers such as promoters, venue owners, marketers and talent buyers to easily have a comprehensive view of the success of their marketing efforts, making all of those precious marketing dollars really count. Reports can be run over a given date range for an individual event or holistically across an entire organization.

Better data means our clients save money and time. And as a young company, we want to make sure that promoters switching to Ticketfly can easily see why they made the right decision, simply by showing them how our platform sells more tickets. The old guard of ticketing has been one of tying promoters’ hands, letting the company drive the marketing ship without providing the necessary tools and branding to the client, and then hiding the numbers while the seats stay unsold. We’re doing something different. Transparency, information, and tools, oh my!

Ticketfly continues to lead the way in the ticketing industry with this powerful new tool. It squares nicely with our overall mission: to provide our clients with the ultimate ticket sales and marketing platform. Because we offer a full suite of promotional tools, we are the only company that can provide real-time sales and marketing analytics all in one place. The best part is it’s all tied together into an easy-to-decipher page of pie charts and graphs that anyone can quickly scan and understand.

“As you can imagine, people don’t want less information. They want more information to help them make better decisions.” – Andrew Dreskin, Ticketfly CEO.

Check out the article in Billboard and then get started with Ticketfly!