Higher Grounds Music Festival
Rebelution, Cypress Hill, Juicy J, Tribal Seeds, Nipsey Hussle, Ty Dolla $ign
90 W. Pozo Rd.
Doors 12:00 PM / Show 1:00 PM (event ends at 10:00 PM)
This event is all ages
Hailing from Santa Barbara, California, Rebelution has developed into a front-runner for grassroots, independent and touring driven music groups representing the Cali-Reggae genre. Originally formed in 2004, members Eric Rachmany (vocals / guitar,) Rory Carey (keyboards,) Wesley Finley (drums,) and Marley D. Williams (bass) met in college, while residing in Isla Vista, a popular beachside community in Santa Barbara. It was there that the seeds to Rebelution's future would be planted-- and would instill their kick back, "worry free" vibes, catchy refrain, and optimistic, inspiring, and engaging music that would leave their listeners with the sense that they have the power to make this world a better place.
Throughout 2004-05, Rebelution began to build momentum through consistently playing local shows and by independently releasing an EP. Before they knew it, they were one of the biggest drawing bands, not just in the reggae community, but in the entire area. "It definitely went to the next level when we literally had thousands of people watching us perform in Isla Vista on Friday nights," shares Rachmany. The band's upbeat, highly danceable grooves were charting a direct course for bigger and better things.
Rebelution released their first full-length album "Courage to Grow" in June 2007, which would become the breakthrough album for the band. The album was praised for its crafty melodies, socially-conscious lyrics, and savvy musicianship. Rebelution quickly became known for sticking strongly to the roots of vintage reggae sound, all while appealing not only to reggae listeners, but also to music fans of all genres.
"Courage to Grow" went on to garner mass downloads and radio play on monster stations such as San Francisco's Live 105 where their single "Safe and Sound" was played on heavy rotation, with spins on San Diego's 91X, and Los Angels' KROQ. The album hit an all time high when it was selected as iTunes Editor's Choice for Best Reggae Album of 2007. In addition, "Courage to Grow" has been in the top 10 iTunes Reggae album sales since its release two years ago. It remained in the Billboard Top Reggae Album Chart for 36 weeks, and peaked at # 4. Constant national and international touring has also served the band well.
Now, two years since their last album, Rebelution has given their fans their long-awaited, sophomore full-length album "Bright Side of Life." On August 4, 2009 "Bright Side of Life" was officially released, solidifying the #1 spot on iTunes in the reggae music genre, and the #3 spot for top albums downloaded in the United States in all genres of music. The album also debuted at #54 on the Billboard Top 200, #7 on the Billboard Indie Albums, and #1 on the Billboard Reggae charts. "Bright Side of Life" joined the likes of top artists such as Modest Mouse, Colbie Caillat, Whitney Houston, Black Eyed Peas, and Kings of Leon.
Recorded in their hometown of Santa Barbara at Santa Barbara Sound Design, Rebelution entered the studio the day after Depeche Mode completed their sessions for "Sounds of the Universe." "Bright Side of Life" features 12 new signature tracks blending the band's cohesive mix of reggae, rock, and hip-hop influences in a calliope awash of front man Eric Rachmany's Santana-esque guitar flurries, Marley D. Williams' solid and attacking bass lines, the psychedelic and tasteful piano, keyboard and Hammond b-3 stylist of Rory Carey, and the jazz rock fusion of Wesley Finley's finesse drumming and percussion.
Of the new album, Rebelution shares, "After the positive response from fans and critics for 'Courage to Grow' and touring in support of it for the last few years, we are glad to finally reveal our new material to the fans who have waited so patiently. We've played many of the new songs live, but the recorded versions will have that 'studio magic' from all the time we've put into them." The band notes that their second album will show their growth in maturity musically, with a more polished sound with flares of new styles that fans and future fans have yet to hear. "Bright Side of Life" also has an overall theme of encouragement. The band shares, "Though it was important for all of us in the band to be motivated to continue with what we do best, which is making music, we feel people in the world could use some encouragement in this time to stay motivated as well, which is what we drew a lot of inspiration for this album."
The release of "Bright Side of Life" marks the first release under Rebelution's newly founded record label 87 Music, in association with Controlled Substance Sound Labs and Silverback Music / Raise Up Entertainment, the California based music collective, which is also home to artists Slightly Stoopid and Pepper, and their respective artist imprints.
2010 Was a great year for Rebelution. As well as headlining clubs and venues most of the year, the band performed at some of the most prestigious festivals in the country including Bonnaroo, Lollapalooza, Austin City Limits, Deluna Festival and Wakarusa. 2011 will see the band perform shows across the United States on their Winter Greens Tour as well as a 3 week tour of South America and their return to Europe.
Cypress Hill were notable for being the first Latino hip-hop superstars, but they became notorious for their endorsement of marijuana, which actually isn't a trivial thing. Not only did the group campaign for its legalization, but their slow, rolling bass-and-drum loops pioneered a new, stoned funk that became extraordinary influential in '90s hip-hop -- it could be heard in everything from Dr. Dre's G-funk to the chilly layers of English trip-hop. DJ Muggs crafted the sound, and B Real, with his pinched, nasal voice, was responsible for the rhetoric that made them famous. ~ Stephen Thomas Erlewine, All Music Guide
The year 2006 was owned by Three 6 Mafia, when the Memphis, TN group reinvented the rap wheel by winning an Academy Award for Best Original Song ("Hard Out Here For a Pimp" from Hustle & Flow). The trio already had a healthy collection of hits under their belts, as tracks like "Sippin On Some Syrup," "Stay Fly," "Poppin' My Collar," and "Slob On My Nob" were carefully crafted proverbial club bangers. 2000's When the Smoke Clears: Sixty 6, Sixty 1 and 2005's Most Known Unknown were Certified Platinum, adding yet another notch in Three 6 Mafia's successful belt. But what happens after that? Sure, the mainstream radar is piqued, but how do you keep the world's attention? For front man producer/rapper Juicy J, it was taking things back to square one. J spent the years that followed creating a street team, shooting videos, and releasing mixtapes (along with the album Last 2 Walk) all in the name of the collective Three 6 buzz. What he found though was a burgeoning solo career that transformed him from one part of a colossal whole to a standalone superstar. As Juicy J readies his second solo album [Stay Trippy], he takes his knowledge of the game and of music to next level trippiness.
"I'm a producer, I never considered myself a rapper," admits Juicy J née Jordan Lonski Houston. "So I always kept my ear to the street and always tried to find out what was the next big thing, what was hot." When the North Memphis native released his debut solo project, 2009's Chronicles Of the Juice Man, he kept the talent localized, with features including former Three 6 Mafia member Crunchy Black and J's older brother Project Pat. The album was Certified Gold, but that wasn't enough for the Juice Man. He continued to release mixtapes year after year, dropping a whopping three mixtapes in 2011 (including the critically acclaimed Blue Dream & Lean). Consistently checking for new talent, J would meet newer Rap acts on Twitter and forge relationships. It was there that Juicy J met Wiz Khalifa and the result of that friendship was a coveted spot in Wiz's Taylor Gang. While Wiz built a solid foundation out of his Taylor Gang army, Juicy J is building one of his own. Welcome to the "Trippy Movement."
The Trippy Movement originated out of Juicy J's decision to keep his music real to himself. "Everything changed once we got the Academy Award. A lot of money kicked in," J recalls. "[Three 6 Mafia] went through a transition where the label was trying to tell us how to make the music, and they wanted the music to go in this kind of a way, in a Pop way and all this extra stuff. You go through those transitions when you've been in the game a long time. You just grow." For Juicy J, though, the choice was to swim the mainstream to the tune of the music he wanted to make. As for the origin of the word trippy? "A lot of people connect the Trippy Movement with drugs, but it can be however you feel," he says. "I mean, I always say being trippy, you do what you want when you want. So it's whatever you feel, what makes you happy. Kind of like being rebellious. It's being like, 'Fuck everything else, I'm going to just do me!'" His self-funded movement proved to be fruitful in more ways than one. From selling "We Trippy Mane" t-shirts on his website (thejuicyj.com) to cups and other merchandise, Juicy J found an extra entrepreneurial income he never planned on making.
As he maintains that Stay Trippy mantra, Juicy J embarks on his next solo project. The album will arrive in 2013 via Dr. Luke's Kemosabe Records in conjunction with Sony/Columbia. "It's going to be pretty much like my last mixtape, Blue Dream & Lean. Me being ratchet," he promises. The project is more focused, as Juicy J is in total control, and being given what he likes to consider the freedom to do whatever he wants creatively. His forward thinking production-cap remains on as J crafts a project that still appeals to Three 6 Mafia members, but speaks to Hip-Hop's next generation as well.
Collaborations include The Weeknd, Chris Brown, Yelawolf, Bei Maejor, Trey Songz, along with Taylor Gang affiliates Lola Monroe, Chevy Woods, and of course Wiz Khalifa. The flagship single "Bandz A Maker Her Dance" has already made its rounds, originating on Juicy J's Twitter page. "I put 'Bandz A Make Her Dance' out myself on Twitter and it popped on the Billboard charts and it was climbing the radio charts," he explains. "I'm doing everything that I want to do. This is me. This is Juicy J individually as a person. This is me, all me. So that's what I'm giving. I'm giving the fans me, this is me personally." The next step is the 2050 Tour with Wiz Khalifa, tackling 50 cities in North America. "I mean if I got something on the charts, I need to be out here shaking hands and kissing babies," Juicy J jokes. After that it's back on track to complete his album.
Juicy J's two-decade run in Hip-Hop has brought him to this very moment. While bridging the gap between old and new fans under one trippy umbrella, Juicy J has cracked a code most veteran rappers struggle to decipher. Making uncompromised music that anyone can relate to is this producer/rapper/businessman's forte. It might be hard out here for a pimp, but Juicy J makes it look easy. Running Sony Music is part of his five-year plan. With ambition like his, it's bound to happen. "Why not stack millions on top of millions?" Juicy J says of his foolproof formula. "That's when you get the billions."
With heavy influence from Bob Marley, Steel Pulse, and Midnite, Tribal Seeds brings a refreshing rock vibe to the roots style, reggae music. Spiritually driven and musically talented, Tribal Seeds have created an art form for rebel music enthusiasts! They bring an authentic sound that reaches a broad demographic and an energy that gets crowds moving to their infectious rhythms. Two brothers both raised playing instruments since early childhood in San Diego, head the group. The lead singer Steven writes the lyrics for the group. His brother Tony-Ray along with the band produces all their music. They have toured throughout the U.S. as well as Mexico, Guam, Aruba & Hawaii, and have shared the stage with such artists as, Matisyahu, The Wailers, Stephen Marley, Gregory Issacs, SOJA, Rebelution, and many more.
Their latest release "THE HARVEST" was released in June of 2009 & debuted at the number 5 spot on the Billboard Reggae Charts. THE HARVEST is a follow up to their first official, self-titled album which was picked on iTunes "Best of 2008″ list. The new album consists of fourteen new and original songs, written and produced by Tribal Seeds. Lead singer, Steven continues the task of writing the lyrics, while his brother T-Ray (keyboards) and the rest of the band compose all of their music. THE HARVEST was recorded & mixed by Alan Sanderson at Signature Sound studios in San Diego, Ca. Mastered by Erik Lobson at Universal Mastering.
A few surprises ensue this latest release, with P.O.D.'s front man, Sonny Sandoval as special guest on "Warning". John (bass) debuts his singing and writing talents on songs "Come Around" & "Vampire", while the lyrics for "Libertad" were co-written by Tony (guitar).
Catch Tribal Seeds in 2010 as they tour in support of their latest release, The Harvest.
You already know what it is. From the way he greets you, to the words that he speaks. The uniform he wears is bold, aggressive and absolutely intimidating. He's authentic - the offspring of the West Coast's most celebrated talent - yet and still a novelty all his own. In an industry that's fallen victim to bubble gum lyrics and erroneous dance fads to match, he's the spokesperson the block wants for. He's the sociopolitical outrage of Ice Cube and N.W.A. He's Snoop Dogg before you knew his name and Ice T after an unexpected knock at 6 o'clock in the morning. He's the very definition of Slauson & Crenshaw - a self-inspired movement and a name you can trust. He is Nipsey Hussle.
A devout member of the Rolling Sixty Crips, Nipsey Hussle emerged from one of the most respected sets in Los Angeles. Situated in the middle of South Central, he's as poised a banger as there comes. "I try to keep a balance with my career and who I am aside from that." says Nipsey. "It's kinda hard, but I try to stay the same nigga and balance both worlds. You don't wanna forget where you come from and at the same time, you don't wanna fuck off your blessing tryna live the same lifestyle you been living."
Consistent as a lyricist, A-1 brings acrobatic word play, hard hitting punch lines and poetic visuals to the forefront in his music. Introspective verses about his own life and the world around him from the perspective of a young, working class member of society, with a scatterbrained sort of versatility separate his music from the others.
Adam Rashid Traore aka A-1 is a first generation American rapper from the San Francisco. Born and raised in the Mission District of San Francisco by immigrant parents, A-1 was introduced to an extreme diversity of culture from a young age. Growing up in a working class family, and being exposed to so many walks of life helped define A-1's open-minded and charismatic nature, as well as added to his creative and artistic abilities.