Live in the Atrium: RUGGED AND RAW TOUR
R.A. The Rugged Man
Potluck, Mr Grey, Playz
1011 Pacific Avenue
Santa Cruz, CA, 95060
Doors 8:30 PM / Show 9:00 PM
This event is 16 and over
R.A. The Rugged Man
R.A. the Rugged Man, is an emcee from Suffolk County, New York on Long Island. At 18, R.A. signed with Jive Records and then in the mid 90's signed with Priority Records/EMI, his contract was later absorbed by Capitol records before going independent in the early 2000s. Throughout his career he's worked with various artists including the Notorious B.I.G., Mobb Deep, Sadat X, Akinyele, Chuck D of Public Enemy, Jedi Mind Tricks, Kool G Rap, Wu-Tang Clan, Masta Killa, Killah Priest, and producers Trackmasters, Erick Sermon, DJ Quik, Buckwild, Alchemist, and Ayatollah. He was featured on all three of Rawkus's Soundbombing albums, as well as the platinum-selling WWF Aggression album, performing the theme song for Chris Jericho. In Ego Trip (magazine) Vol. 1, Issue 3, the Notorious B.I.G. was quoted as saying, "I thought I was the illest," when referring to R.A. In 2004 he released the album "Die, Rugged Man, Die" on Brooklyn based label Nature Sounds. R.A. has cameos in several music videos including Havoc from Mobb Deep's "I'm the boss," and Sadat X's "Throw the Ball" and "Old Man" featuring Wu-Tang Clan's RZA, Masta Killa and Ol' Dirty Bastard in one of ODB's final video appearances.
Fans of the classic California underground hip-hop sound defined by Digital Underground in the late 80's and early 90's, and carried on by a number of groups and artists to date, including E-40, Living Legends, and the Hieroglyphics crew, will no doubt be surprised by the sophomore release "Harvest Time" by Potluck. Reigning from Humboldt County, California, the group consists of 1Ton and UnderRated, who met in 1995 at a DJ trial at a local club. In 2000, they released their debut album, "Humboldt County High," which was well received in Humboldt and along the west coast. This year, with the release of "Harvest Time," Potluck hopes to gain more acclaim and exposure in a west coast scene that ignores every act until they have proven themselves to be solid on the mic.
The most interesting aspect of the group is that their style cannot be labeled; they have succeeded in fusing multiple genres of hip-hop music, which pans out to rich synth-mod beats not unlike the early Hieroglyphics sound, but with a twist of Northern and Southern Cali "gangsta-boogie." And with UnderRated's rapid-fire flow combining with 1Ton's rich, deep baritone voice, most tracks end up sounding somewhat like old-school Living Legends crossbred with Twista and Ice Cube, with a modern, radio-friendly overtone.