Watch & Listen

There's an image we all have of the small town girl following her dreams and moving to Los Angeles, only to have the City of Angels chew her up and spit her out. This is not the case with Dev. This small town girl has fangs; and she's come to L.A. on a mission to take it to the top.

For Dev, that small town was Manteca in California's central valley. Born to Portuguese and Mexican parents, Dev always had a cultural awareness that seeped into her style from day one. If she wasn't spending afternoons barbecuing in the family's backyard, she was making music in her closet vocal booth. But this is no nostalgia trip...

Recently signed to Universal Republic Records, Dev, who now resides in L.A., is the sound of now; from the streets to the club to the bedroom, Dev's music is a fun, sexy, mishmash of pop, R&B, dance and hip-hop, all delivered with a distinctive, unique voice.

That voice belongs to a self-described outsider. "I love Los Angeles, but I'm not really part of any scene," says Dev. Living in a city full of followers and going your own way might seem paradoxical, but that's what Dev is all about. She's a small town girl with a big city attitude. In her lyrics you'll hear someone who is cocky and sarcastic and at the same time, incredibly sweet and honest.

Along with the red-hot production team The Cataracs, who discovered Dev and nurtured her talent, she has carved her own sound by creating her own world. The duo, stacked all of their chips on Dev when they sampled her song, "Booty Bounce," for The Far East Movement's "Like a G6". Soaring on the strength of Dev's seductive croon, "Like a G6" has become an international smash hit and current Billboard #1 single.

Speaking of "Booty Bounce," that infectious, confident and unforgettable track has paved the way for Dev to introduce her sound to a massive audience. Produced by The Cataracs, "Booty Bounce" properly established Dev into pop culture's consciousness. The song's hyper-charged music video has received over one million hits on YouTube, and it's become a staple on MTV. As a result, countless music and fashion publications have embraced Dev, featuring her online and in print.

Dev and The Cataracs continue their electric collaboration with her newly released Universal Republic debut single, "Bass Down Low." It's a stunning slab of sweaty electro, with skittering hi-hats and tons of swag.

For Dev, the look is as important as the sound. "Visuals are almost as important as music for me," says Dev. She continues, "Growing up, that was always my favorite thing about my favorite artists."

When watching the hypnotic video for "Booty Bounce" you get the impression that you are watching the next great pop star blossom right before your eyes. With hyper-speed cuts and countless costume changes you can barely keep your eyes on her. The clip gives the illusion that you are seeing a thousand versions of the same artist. Dev's visual sensibility is accentuated by her collaboration with the leading female street wear brand Hellz-Bellz, who sponsor Dev and have a hand in her current look.

This now-you-see-her-now-your-don't quality exists in Dev's music as well. On songs like "Booty Bounce" and "Fireball," she rap-sings over pulsating R&B-electro beats, imploring the listener to party with her, while maintaining an enigmatic distance. It's like she's the ultimate girl-next-door—über cool, but totally out-of-this-world.

She's also taking her act out on the road, touring clubs and playing tastemaker gigs, such as Perez Hilton's "One Night In New Jersey", alongside the likes of Kelis and La Roux.

With a new major label deal from Universal Republic Records, and guidance provided by Indie-Pop (home of The Cataracs) and RPM MSC (the management company that counts LMFAO, Gilbere Forte and Hyper Crush as members of their stable), Dev is being primed for greatness.

Too Bad

Too Bad is an electronic rock duo based out of Venice, CA. The band formed in 2011 while Gerry Saint and Justin Brescia were surfing. Between catching waves they began discussing the bands they were currently members of and decided they should collaborate. They both embarked on creating a new sound of EDM, merging their favorite genres of “Punk Rock and Electronic”.
In the summer of 2012 the duo set out to record their first EP entitled “Permission To Land”. Releasing eight songs, they were confident that their ideal sound had been captured, but they weren’t sure what to call it. After weeks of brainstorming for an identity of this new genre, they coined it “Astro Punk”.
This original sound consists of hard electronic beats, heavy bass lines, rock style vocals, and most notably distortion guitar. Astro Punk is a sound that is highly unique, yet still familiar enough to capture people’s attention. Too Bad will take you through a wave of emotions. It’s the feeling of having coffee and a cigarette at the precise moment the caffeine and nicotine explode in your body. With lyrics painting the picture of a grungier nightclub scene, drug fueled after parties, and life on the other side of the tracks in Los Angeles. Too Bad takes you light years away from the glitter pop EDM that’s bombing the airwaves today.
Shortly after the release of the EP Justin Brescia left the duo, leaving Gerry Saint to determine Too Bad’s future. With out missing a beat, Gerry had begun holding auditions and through a Craigslist ad Jason Napier the front man of the popular Pop/Rock band Sink to See answered the call. Jason nailed the audition and Too Bad quickly began doing shows all over Los Angeles and Orange County. Their shows are full of high energy, and combine the greatest elements of EDM being performed live in front of captive audiences.
The bands unique sound is currently on the path of perfection as Gerry and Jason write songs highly focused on being Astro Punk. With a new single on the way entitled “E-Ho” it captures the epitome of the sound, lyrics, and energy that is Too Bad.

Hailing from Southern California’s Rancho Cucamonga-Corona area, Mad N Mack has been jamming together for over two years. Having released the two albums And So It Begins … and Everyone’s Watching, this pop-rock, pop-punk band has played many notable venues, including The House of Blues Hollywood and Anaheim, The Roxy in Hollywood, The Glass House in Pomona, the L.A. County Fair, and Warped Tour 2013 in Pomona. Fronted by two sister female lead vocalists, this band’s sound ranges from the ska roots of No Doubt to the punk strains of Rufio to the poppy catchiness of Maroon 5 and blink-182. Members of this band include vocalist Madison Marie, 16; vocalist Mackenzie Paige, 19; drummer Dylan Roy, 17; bassist Jaime Martinez, 18; guitarist John Minn, 22; and guitarist Garrett Wolfe, 20. The band has been featured in several printed and online magazines, along with various web shows, including the Inland Empire Magazine, Inland Empire Weekly, and Jammin’ Jukebox Radio. With over 12,000 likes on Facebook and over 1,000,000 collective views on YouTube, this band is on the brink of breaking out of the underground scene into the mainstream. Mad N Mack’s unification of different types of rock make its sound wholly unique due to the diversity within the songs and the different tastes of music within the band. Alternative, pop, hardcore, acoustic, and 80s can all be heard in this band’s albums. With an energy resembling that of Paramore on stage, Mad N Mack’s live shows have also earned them vast amounts of credibility, showing that two lead females can rock just as hard as the boys. Mad N Mack has opened for Rome, Artist Vs. Poet, Life Down Here, and will be opening for renowned singer-songwriter Dev in November.

$16.00 - $18.00

Tickets

The Roxy Theatre is an all ages, general admission, standing room only venue. If you are under 21 you must purchase a $3 food and beverage coupon at the door. For VIP accommodations, please e-mail VIP@THEROXY.COM. If tickets are not available on this site please contact The Roxy Theatre box office at 310-278-9457. PLEASE NOTE THAT DOORS, SET TIMES AND LINE UP ARE SUBJECT TO CHANGE. YOU MUST BRING A VALID PHOTO ID TO PICK UP YOUR TICKETS AT WILL CALL.

add to your calendar

Upcoming Events
The Roxy Theatre

Ticketfly

Dev with DJ Sour Milk, Too Bad, Mad N Mack, Brock Baker

Sunday, November 10 · 7:00 PM at The Roxy Theatre