He's a rap innovator, a business-savvy tycoon and one of the music industry's most consistent success stories. Yes, E-40 is all those things, but he's probably best known as a slang creator, a man whose distinctive gift of gab gets lifted and used in the rhymes of Jay-Z, Snoop Dogg and others.

Adam Traore is the brainchild behind Bay Area rap phenom A-1. First generation American, half Italian, half Senegalese, A-1’s roots run deepest in San Francisco. But his emotionally charged rap lyrics—social critique set to a beat—reverberate beyond his raw testimony of the Bay. Underneath his funny, party-ready anthems is a message from the future on how people can evolve into THURLIANS, a positive incarnation of the post-modern human.

The success of his debut album The Book of Adam and it’s successor, the THURL tape got him notable praise on Complex, Fact Magazine, Hypetrak, Noisey, Stereogum, and The Fader, among others. A-1’s genius isn’t just in his musical prowess and agile lyrics; laced with originality and his energetic but unassuming demeanor, A-1’s videos have made the Internet his personal fanboy. Unrestricted by medium, A-1 has headlined sold out shows at the Bay Area’s most popular venues and taken his transmedia style to the stage with hip hop legends Souls of Mischief, E-40, Too $hort, Andre Nickatina and Wallpaper.

Armed with an arsenal of pure passion and his ever evolving team of Thurlian’s, A-1’s latest mixtape will make heads turn and proceed to bob when it drops in fall 2014.
A-1’s latest mixtape isn't just the next party anthem, it’s your introduction to the evolution of THURL.

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