The Roxy Theatre presents
KROQ Locals Only Showcase Feat. Act As If
DECORATOR, Irontom, Kid Cadavar
9009 West Sunset Blvd.
West Hollywood, CA, 90069
Act As If
Peter Verdell started his career as an A&R rep for Drive-Thru Records during the pop-punk revolution of the early-mid 2000's, an era which saw the label propel bands like Something Corporate and New Found Glory to mainstream success. Verdell decided to leave the label and begin recording his own music, and in May 2010 he released his debut LP 'There's a Light' under the name Act As If. Songs from There's a Light were featured on TV shows spanning ABC, CBS, MTV, and IFC, and the album was featured as "New & Noteworthy" by iTunes music & "Fuseworthy" by Fuse TV. Additionally, Apple placed the song "About Saying & Meaning Goodbye" in its OS X Lion demo video.
After the release of There's a Light, an official band lineup formed, consisting of Peter Verdell [vocals, guitar], Diego de la Rosa [drums], J. David Carrera [guitar], Sara Lindsay [keys, vocals], and Derrick Wong [bass].
Act As If recently released a new 4-song EP entitled 'The Iron Is Hot,' which has received attention from buzzworthy blogs including Kings of A&R, Kick Kick Snare, and Buzz Bands LA. The song "Oh My My" has been getting airplay on The World Famous KROQ FM from DJ / taste-maker Kat Corbett, and the video for the song was premiered on MTV.com.
Accolades + Press
"Local Artist of the Month" – KROQ FM
"Fuse Favorite" & "Fuseworthy" – Fuse TV
"New and Noteworthy" – iTunes Music
"Top 8 Emerging Artists" – Kings of A&R
"It's telling that every song seems short…not because they are, but because you get so into them that time seems to stand still."
- Kick Kick Snare
"[Act As If] have a pop sensibility that adheres to a certain purity; their soaring melodies work as a calling card."
- Buzz Bands LA
"With its swoon-worthy mentality, sparkling percussion bits, and dreamy vocals, it's impossible not to fall in love at first spin."
"The sweet chimes of the xylophone, the weeping electric guitar, and the lightly crashing cymbals will have you snapping your fingers and swaying side to side."
- The Deli Magazine
"Electrifying and catchy. Verdell's vocals rival that of Aaron Marsh's melodies in Copeland."
- OC Music Magazine
"Chances are if you've heard Act As If's indie rocker grooves, you would be surprised to learn that they have not been signed to a record label."
- San Gabriel Valley Tribune
"The tracks are big, they breathe; they swell and fill rooms. The hooks are there, but they're clever – not the nursery rhyme chants that so many pop-inclined musicians fall back on. It'd be exciting enough to hear this kind of music on the second or third album of an established group, but it's something special for a debut that was entirely self-produced and recorded."
"T h e r e s e e m s t o b e a r e s u r g e n c e o f A l t e r n a t i v e - R o c k - P o p t h a t i s b e i n g p r o d u c e d o u t t h e r e , b u t l i k e t h e e a r l y 9 0' s , n o t b e i n g e n t i r e l y r e c o g n i z e d y e t . A c t A s I f i s o n e o f t h e s e a r t i s t s. The band is spearheaded by singer/songwriter Peter Verdell, who at one time was a behind-the-scenes record label A&R personality for Drive Thru Records. Fortunately for us, he decided to not continue on that path and instead create & produce tunes for his newly formed band."
- Culture Pop
"I'm a sucker for tracks that build into the ecstasy inducing, money note giving, tsunami sized swell of awesomeness. 'There's a Light' gives me this, as well as many other tracks on the album."
- Dyson Sound
"No matter how many things we let go, no matter how many things that slip from our hands, there is always the next thing. The next bigger thing. That's the vision of Verdell's world."
- Speakers in Code
"Without music to decorate it, time is just a bunch of boring production headlines or dates by which bills must be paid." - Frank Zappa
Irontom’s music isn’t music that you dispassionately slip into your back pocket for a convenient conversation piece. You wear it on your sleeve. Not every band is willing to go to war with the white noise blasphemy that sprays out of the radio. It’s easier to blend in. That’s not what Irontom does.
So what does Irontom do? Making music offers no promise of poetic justice in our postmodern wasteland. It seems the claim of making music itself has become too rotted and contorted to even be used to describe the creative process of true musicians. As a band committed to the alchemic arch to the absolute, saying that Irontom makes music, it falls short. So what does Irontom do?
Irontom illustrates the silence.
The band, out of Malibu, California, is comprised of members Harry Hayes (lead vocals), Zach Irons (guitar), Dane Sandborg (bass), Dan Saslow (keys), and Dyl Williams (drums).
"We feel like we're progressing all the time," explains Irons. “We’re not worried about fitting in.”
They’re releasing three new singles depictive of this: The Minista, In the Day and the Dark, and Feel Good Inc. (a Gorillaz cover). The Minista is also their first music video. For this, they collaborated with David LeRoy Anderson, Academy Award winning makeup artist, whose past works includes Men In Black, Dawn Of The Dead, Star Trek: Into The Darkness, and FX’s current hit, American Horror Story: Freak Show. The video grasps the music with a surrealist aesthetic. It also features Charlie Sheen.
"The concept and the premise of the video was to be a Surrealist ball, and it’s heavily inspired by the art of Salvador Dalí and Magritte,” says Williams. “We had an amazing opportunity to collaborate with a great friend--David’s style and artistic vision captured our sound perfectly."
Sheen and Anderson aren’t the only heavyweights in the ring for Irontom. The three new singles are produced by Rock and Roll Hall of Famer Jack Irons of the Red Hot Chili Peppers and Pearl Jam. And no, it’s not a coincidence that the producer and the guitar player have the same last name. They’re father and son. Zach says, "My dad and I have been playing together since I was a young kid. It makes perfect sense for us to collaborate. Musically, we have a perfect understanding of each other.”
But Irontom doesn’t want to be defined by their ability to drop names. If you’ve seen them live, you know they don’t have to be. Irontom is a jet-fueled freak show. Irontom is rock and roll. Singer Hayes says, “See us live. You’ll see who we are.”
This band is homegrown, organic and eloquent in its vision. They recorded their music with Zach’s father, at Zach’s house. They directed, produced and edited their music video themselves. They don’t plan on waiting around for a big break. Irons says, “We will do whatever it takes to get our music to as many people as we can, on our terms.”
When asked about the meaning behind the name Irontom, Hayes laughed and repeated, “See us live. You’ll see who we are.”