The Roxy Theatre presents
KROQ Locals Only Showcase Feat. Act As If
DECORATOR, Irontom, Kid Cadavar
9009 West Sunset Blvd.
West Hollywood, CA, 90069
Watch & Listen
Act As If
Peter Verdell started his career as an A&R rep for Drive-Thru Records during the pop-punk revolution of the early-mid 2000's, an era which saw the label propel bands like Something Corporate and New Found Glory to mainstream success. Verdell decided to leave the label and begin recording his own music, and in May 2010 he released his debut LP 'There's a Light' under the name Act As If. Songs from There's a Light were featured on TV shows spanning ABC, CBS, MTV, and IFC, and the album was featured as "New & Noteworthy" by iTunes music & "Fuseworthy" by Fuse TV. Additionally, Apple placed the song "About Saying & Meaning Goodbye" in its OS X Lion demo video.
After the release of There's a Light, an official band lineup formed, consisting of Peter Verdell [vocals, guitar], Diego de la Rosa [drums], J. David Carrera [guitar], Sara Lindsay [keys, vocals], and Derrick Wong [bass].
Act As If recently released a new 4-song EP entitled 'The Iron Is Hot,' which has received attention from buzzworthy blogs including Kings of A&R, Kick Kick Snare, and Buzz Bands LA. The song "Oh My My" has been getting airplay on The World Famous KROQ FM from DJ / taste-maker Kat Corbett, and the video for the song was premiered on MTV.com.
Accolades + Press
"Local Artist of the Month" – KROQ FM
"Fuse Favorite" & "Fuseworthy" – Fuse TV
"New and Noteworthy" – iTunes Music
"Top 8 Emerging Artists" – Kings of A&R
"It's telling that every song seems short…not because they are, but because you get so into them that time seems to stand still."
- Kick Kick Snare
"[Act As If] have a pop sensibility that adheres to a certain purity; their soaring melodies work as a calling card."
- Buzz Bands LA
"With its swoon-worthy mentality, sparkling percussion bits, and dreamy vocals, it's impossible not to fall in love at first spin."
"The sweet chimes of the xylophone, the weeping electric guitar, and the lightly crashing cymbals will have you snapping your fingers and swaying side to side."
- The Deli Magazine
"Electrifying and catchy. Verdell's vocals rival that of Aaron Marsh's melodies in Copeland."
- OC Music Magazine
"Chances are if you've heard Act As If's indie rocker grooves, you would be surprised to learn that they have not been signed to a record label."
- San Gabriel Valley Tribune
"The tracks are big, they breathe; they swell and fill rooms. The hooks are there, but they're clever – not the nursery rhyme chants that so many pop-inclined musicians fall back on. It'd be exciting enough to hear this kind of music on the second or third album of an established group, but it's something special for a debut that was entirely self-produced and recorded."
"T h e r e s e e m s t o b e a r e s u r g e n c e o f A l t e r n a t i v e - R o c k - P o p t h a t i s b e i n g p r o d u c e d o u t t h e r e , b u t l i k e t h e e a r l y 9 0' s , n o t b e i n g e n t i r e l y r e c o g n i z e d y e t . A c t A s I f i s o n e o f t h e s e a r t i s t s. The band is spearheaded by singer/songwriter Peter Verdell, who at one time was a behind-the-scenes record label A&R personality for Drive Thru Records. Fortunately for us, he decided to not continue on that path and instead create & produce tunes for his newly formed band."
- Culture Pop
"I'm a sucker for tracks that build into the ecstasy inducing, money note giving, tsunami sized swell of awesomeness. 'There's a Light' gives me this, as well as many other tracks on the album."
- Dyson Sound
"No matter how many things we let go, no matter how many things that slip from our hands, there is always the next thing. The next bigger thing. That's the vision of Verdell's world."
- Speakers in Code
"Without music to decorate it, time is just a bunch of boring production headlines or dates by which bills must be paid." - Frank Zappa
All meaty, beaty, big and bouncy, IRONTOM (vocalist Harry Hayes, guitarist Zach Irons, bassist Dane Sandborg, keyboardist Daniel Saslow and drummer Dylan Williams) set themselves apart from the pack by bringing pop clarity to a blend of ‘70s-inspired rock and twisted electronics. They’re introducing themselves with lead single “Be Bold Like Elijah,” which they recently released the official music video for that features professional skater Elijah Berle. The single is from the band’s debut album Partners (Third Chance/Another Century Records), which was produced by AWOLNATION’s Aaron Bruno, and which influential music outlet Buzzbands praised as “a nod to 1970s shredders and latter-day electro-rockers.” The Los Angeles-based band celebrated the album’s release with a prime-time special on DirecTV’s Audience Channel, followed by an arena tour with the Red Hot Chili Peppers. They’ll spend the majority of 2017 touring in support. IRONTOM’s live show centers on the endlessly riveting interplay between Hayes’s outrageous showmanship and the band’s fierce intensity. And both onstage and on record, the band gives off an infectious energy that comes from a brotherhood-like connection. “Even if something’s off and one of us is going through a bad time, when we’re all together it becomes this powerful thing that’s so much bigger than the sum of its parts,” says Hayes. “If people are getting even 10 percent of the joy that we feel from playing together, then they’re definitely getting a whole lot.”
“Be Bold Like Elijah” Official Music Video: https://youtu.be/cGL1jZ2khAw