The Roxy Theatre presents
KROQ Locals Only Showcase Feat. Act As If
DECORATOR, Irontom, Kid Cadavar
9009 West Sunset Blvd.
West Hollywood, CA, 90069
Act As If
Peter Verdell started his career as an A&R rep for Drive-Thru Records during the pop-punk revolution of the early-mid 2000's, an era which saw the label propel bands like Something Corporate and New Found Glory to mainstream success. Verdell decided to leave the label and begin recording his own music, and in May 2010 he released his debut LP 'There's a Light' under the name Act As If. Songs from There's a Light were featured on TV shows spanning ABC, CBS, MTV, and IFC, and the album was featured as "New & Noteworthy" by iTunes music & "Fuseworthy" by Fuse TV. Additionally, Apple placed the song "About Saying & Meaning Goodbye" in its OS X Lion demo video.
After the release of There's a Light, an official band lineup formed, consisting of Peter Verdell [vocals, guitar], Diego de la Rosa [drums], J. David Carrera [guitar], Sara Lindsay [keys, vocals], and Derrick Wong [bass].
Act As If recently released a new 4-song EP entitled 'The Iron Is Hot,' which has received attention from buzzworthy blogs including Kings of A&R, Kick Kick Snare, and Buzz Bands LA. The song "Oh My My" has been getting airplay on The World Famous KROQ FM from DJ / taste-maker Kat Corbett, and the video for the song was premiered on MTV.com.
Accolades + Press
"Local Artist of the Month" – KROQ FM
"Fuse Favorite" & "Fuseworthy" – Fuse TV
"New and Noteworthy" – iTunes Music
"Top 8 Emerging Artists" – Kings of A&R
"It's telling that every song seems short…not because they are, but because you get so into them that time seems to stand still."
- Kick Kick Snare
"[Act As If] have a pop sensibility that adheres to a certain purity; their soaring melodies work as a calling card."
- Buzz Bands LA
"With its swoon-worthy mentality, sparkling percussion bits, and dreamy vocals, it's impossible not to fall in love at first spin."
"The sweet chimes of the xylophone, the weeping electric guitar, and the lightly crashing cymbals will have you snapping your fingers and swaying side to side."
- The Deli Magazine
"Electrifying and catchy. Verdell's vocals rival that of Aaron Marsh's melodies in Copeland."
- OC Music Magazine
"Chances are if you've heard Act As If's indie rocker grooves, you would be surprised to learn that they have not been signed to a record label."
- San Gabriel Valley Tribune
"The tracks are big, they breathe; they swell and fill rooms. The hooks are there, but they're clever – not the nursery rhyme chants that so many pop-inclined musicians fall back on. It'd be exciting enough to hear this kind of music on the second or third album of an established group, but it's something special for a debut that was entirely self-produced and recorded."
"T h e r e s e e m s t o b e a r e s u r g e n c e o f A l t e r n a t i v e - R o c k - P o p t h a t i s b e i n g p r o d u c e d o u t t h e r e , b u t l i k e t h e e a r l y 9 0' s , n o t b e i n g e n t i r e l y r e c o g n i z e d y e t . A c t A s I f i s o n e o f t h e s e a r t i s t s. The band is spearheaded by singer/songwriter Peter Verdell, who at one time was a behind-the-scenes record label A&R personality for Drive Thru Records. Fortunately for us, he decided to not continue on that path and instead create & produce tunes for his newly formed band."
- Culture Pop
"I'm a sucker for tracks that build into the ecstasy inducing, money note giving, tsunami sized swell of awesomeness. 'There's a Light' gives me this, as well as many other tracks on the album."
- Dyson Sound
"No matter how many things we let go, no matter how many things that slip from our hands, there is always the next thing. The next bigger thing. That's the vision of Verdell's world."
- Speakers in Code
"Without music to decorate it, time is just a bunch of boring production headlines or dates by which bills must be paid." - Frank Zappa
IRONTOM emerged at the beginning of the year with an intent on forging a presence for themselves on the Los Angeles music scene. With influences ranging from The Arctic Monkeys to Led Zeppelin, the music exhibits a variety of styles and sounds on top of a classic sensibility for song writing. The personalities of each of the five musicians combine to form an undeniably powerful and energetic sound.
The Roxy Theatre is an all ages, general admission, standing room only venue. If you are under 21 you must purchase a $3 food and beverage coupon at the door. For VIP accommodations, please e-mail VIP@THEROXY.COM. If tickets are not available on this site please contact The Roxy Theatre box office at 310-278-9457. PLEASE NOTE THAT DOORS, SET TIMES AND LINE UP ARE SUBJECT TO CHANGE. YOU MUST BRING A VALID PHOTO ID TO PICK UP YOUR TICKETS AT WILL CALL.
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