TACTICS PRODUCTIONS PRESENTS:
DJ SOBER, Track Meet
2720 Elm St.
Dallas, TX, 75226
Doors 8:00 PM / Show 9:00 PM (event ends at 11:59 PM)
Big Freedia is an accomplished "Bounce" Rapper who lives in New Orleans and performs six or more times a week in various venues throughout the city. Bounce is an original urban music rising up from the intimate and fun-loving nature of the housing projects which dominate the city's street culture. "Sissy Bounce" is the informal name for a derivative of Bounce that has risen to prominence in recent years and features explicitly gay and cross-dressing musicians and themes. Big Freedia is at the forefront of this movement and has had several New Orleans hit singles such as "Gin in My System" and "Azz Everywhere!" from her albums "An Ha, Oh Yeah" (1999) and "Queen Diva" (2003). Freedia began her musical career almost 15 years ago at the Walter L. Cohen High School in New Orleans, where she was enlisted as choir director from her Sophomore to Senior years. She sees her performance as a Bounce artist as an extension of this work, often interacting in a call and response/teacher and student, fashion with her audiences. She recently developed a musical about her life entitled "Catch That Beat" with producer Lucky Johnson. The sold out first run of "Catch That Beat" featured cameo appearances by a who's who of New Orleans Bounce artists alongside the story of Freedia's upbringing in New Orleans 3rd Ward. She performs in various venues (often decorated by her own event production business) and has recently begun traveling outside the city with the encouragement and support of the New Orleans Airlift. Big Freedia has always acted as mentor for many younger artists, is currently recording her third record and recently returned from a stellar 6 show run in New York City, performing sold out shows with Spank Rock, Ninjasonik and many others at venues such as Santos Party House, Glasslands, and Sway. This year Freedia will be returning to South By Southwest, performing at multiple events including a retrospective Bounce Showcase and a historic second performance at Gay Bi Gay Gay after a short tour of the west coast with New Orleans collaborators Galactic, whom she performed with on the critically-acclaimed 2010 album "Ya-Ka-May".
"I'm So Dallas," a track from hip-hop duo A.Dd+'s debut album When Pigs Fly, sets forth their Big D credentials with snippets of some of the city's biggest rap anthems. They don't come any more Dallas than the creator of the track — and A.Dd+'s official DJ — DJ Sober. The co-founder of the game-changing and genre-defying crew The Party, Sober can be found holding down the turntables everywhere in Dallas from Cowboys, Mavericks and FC Dallas games to Erykah Badu's birthday party and Dirk Nowitzky's wedding. In 2011, Sober was named Dallas' Best DJ by the Dallas Observer; and in 2012, he was voted Dallas' Best DJ at the Dallas Observer Music Awards, an award voted on by the public. Between A.Dd+'s rising profile on the national hip-hop scene and Sober's expanding rep as a party DJ and graphic designer (he hand designs his flyers and event posters, and runs a T-shirt company called Decade Clothing) expect to see him soon in a city near you, too.
Like many DJs, Sober took time to develop his talents in his basement and at house parties before stepping out into clubs. "I practiced for years and honed the craft before I ever deejayed out," he says. "It was never, 'I want to be a DJ' career-wise or to get attention. I just liked vinyl and collecting records and being around it." While working a job overseeing Dallas area promotions for Red Bull in the mid 2000s, he began organizing special events and deejaying more frequently on the side. In 2006, he combined his mixing and marketing expertise to develop The Party with fellow DJs Select and Nature. The Party bridged the Big D's musical and cultural gaps while bringing acts from Smif N Wessun to Justice to Blaq Starr to the city. "We kind of took over Dallas pretty quickly," Sober says. "Before, there were just exclusively hip-hop or house events, dance-related stuff. Nobody was really playing multiple genres or doing anything different. We started introducing new music like Baltimore club and different things that people weren't messing with here."
The members of The Party went their separate ways in 2009, but Sober is more active than ever in Texas' nightlife scene. His weekly Big Bang! party at Dallas' Beauty Bar, is consistently jam-packed and has attracted some of the nation's best DJs including Eli Escobar, Kon, House Shoes and Blade Runners. He also holds his monthly Top Notch event with DJs Dayta and El Roy Boogie every last Saturday of the month in Houston and runs a traveling event, Dope on Plastic, in which he only spins vinyl.
Over the last several years, Sober has opened for bands such as the Flaming Lips and Cut Copy, deejayed alongside ?uestlove and Pete Rock and backed up Devin the Dude on stage. Through his association with New York City's Scratch Academy, he has also taught youth deejaying clinics, including one memorable one alongside hip-hop pioneer Grand Wizzard Theodore at Steve Harvey's house. The most interesting of his many gigs might be his one at Cowboys Stadium, the world's largest domed stadium. "It gets pretty jumping in there," Sober says. "I'm a DJ, so I'm gonna rock the party. Even if the other team wins, their fans are gonna stay and celebrate. When New Orleans won, I played a New Orleans bounce set, and it was insane. There were Saints fans holding umbrellas and wearing crazy outfits. It turned into a dance party."
In 2010, Sober connected with Slim Gravy and Paris Pershun of A.Dd+ through producer PICNICTYME and became A.Dd+'s official DJ. He also provided the cuts on "I'm So Dallas," a DJ track made from snippets of classic Dallas rap anthems, on their debut LP When Pigs Fly. Having a consummate DJ like Sober in their corner has helped A.Dd+ elevate their stage show. With A.Dd+, he says, "it felt so natural once we got in the studio. We had a bunch of ideas we were bouncing ideas off of each other, and it was exactly how I thought it should be." In 2012, they toured the nation twice as openers for Black Milk and Talib Kweli, respectively.
With an amazing few years behind him, Sober already has plans to kick down the door to 2013 with the introduction of Booty Fade, a duo consisting of him and PICNICTYME. Look out for their debut, self-titled EP out this March.