Alpha Rev, Quiet Company, The Reynolds Number, Luke Huch
2513 Main Street
Dallas, TX, 75226
"I want the band to mark a moment in time, to celebrate the being of something new;
The light at the end of the tunnel, the first step toward revealing something that needs to
be seen," says singer-songwriter Casey McPherson of Alpha Rev. Following the Triple A
Radio success of New Morning (2010), the band's third album Bloom (March 19, 2013
on Kirtland Records) is a set of personally transformative and redemptive songs, born in
the spirit of creative expansion, and a mandate to blossom and grow.
"To bloom implies something beautiful is going to happen, but it's a process---just like
our own journeys," says McPherson.
"Casey and I met when we were really young, and have been playing music with each
other off and on over the past 13 years," explains guitarist Zak Loy. "That growth comes
across in the music the group is creating now," he says. Rooted in lyrical wisdom, the
more recent addition of drummer Tabber Millard---trained by master percussionists---is
credited for the band's contemporary tribal rhythms. "Tabber means drummer boy in
Arabic and his life revolves around this gift he has," says McPherson. Newest Alpha Rev
addition Jeff Bryant rounds out the band, playing pedal steel, piano, organ, and bass.
With a glistening rock sound that is at once fragile and tough, Bloom picks up threads
from the past while it takes a big bite into the eternal here and now. Drawing from the
wellspring of American history, the grandeur of its landscape, and life's sweet and tragic
mysteries, McPherson leans into his personal challenges as well as the wages of the 21st
Century and emerges with a triumphant statement on the ways in which music can serve
as a constant source of strength and inspiration.
The shimmering, hymn-like "Sing Loud" - created with songwriter/producer Jamie
Kenney ("He's cut from the same stone I am," says McPherson) - confronts a failing
relationship, "But with the belief that you're going to experience freedom again,"
Love and death informs the heart-wrenching "Lexington," based on actual historical love
letters from Civil War soldiers to their wives and families. "The amount of pain they
were in to be away from those they loved while their lives were at stake was incredible,"
"'Black Sky,' is about dealing with losing everything you have from a fire. 'Lonely
Man,' is about losing your family from working too much and 'When You Gonna Run,'
is about losing the ability to look good in front of somebody," he says.
"Alpha Rev is a collective of musicians," explains McPherson, "Once you join, you're never really gone." On Bloom, Alex Dunlap holds down the bass, while Brian Batch
(violin, viola) and Dave Wiley (cello) serve as the band's string section. The players were
joined in the studio by a longtime friend of McPherson's, Dwight Baker (Brandi Carlile,
Bob Schneider); he oversaw the project in his Austin studio. Producer Jamie Kenney
(Marc Broussard) also worked with the band for two songs on Bloom. "Austin is a great
city that takes care of musicians; it helps foster ideas and creativity," says McPherson.
Producer Jamie Kenney (Marc Broussard) also worked with the band for two songs on
Since his beginnings in Jackson, Texas, where he was classically trained on piano,
McPherson has traveled the distance: Working in a recording studio by age 16, at 17 he
was touring overseas as a keyboard player; at 19 he formed Endochine, its name
translating from its Latin and Greek roots as "to explode from within." Turning once
again to ancient alphabets for his band's handle, "Alpha Rev is a combination of the
Greek word for the beginning, and the incredible Latin prefix rev, as in revolve, revolt,
reveal," he says. The band's Hollywood Records debut, New Morning (produced by
David Kahne) rose to #3 on the Triple A chart, reaching an audience 40 million listenersstrong. The title song and "Phoenix Burn" also entered the charts.
Yet while scaling his own dreams, McPherson lost both his father and brother to suicide.
Forming in 2005, Alpha Rev, became a vehicle to grapple with the outpouring of grief
that results from losses of that magnitude. Today, McPherson helps others who've lost
family to depression and suicide as a volunteer spokesperson for the National Institute of
Mental Health organization, Mental Health America of Texas [http://mhatexas.org].
"Music changes people," says McPherson. "We're trying to find happiness in music as
opposed to self-destruction," he says. "It's my desire, and has always been to be a part of
our group, that we make each other better musicians, we make each other better men, we
challenge each other, we fight and we forgive. Everybody in the band has really adopted
that ideal," says McPherson. "Alpha Rev is more than a band name---it's a motto."
Quiet Company, led by Taylor Glen Muse, is one man's vision brought to life with a little help from his friends. Hailing from Austin, Texas, Taylor Muse already has years of experience under his young belt, having fronted and played in many bands, including an early version of Eisley. After the break-up of his last band, The Connotations, Taylor hoped to complete an album of collected contributions from his extensive cast of musician friends. Instead, he played nearly everything himself, and ended up with a very personal and visionary endeavor entitled "Shine Honesty." By the end of it all, you may be uncomfortably aware of exactly who he loves, who he hates, and how he feels about them all.
After the release of their critically acclaimed first record, "Shine Honesty," Austin's Quiet Company took to the road for over 200 shows all across the U.S. The video for "Fashionabel," by Emmy nominated director Cameron McCasland, won several film festival awards and was added to rotation by MTV.CA. During that time songwriter Taylor Muse began recording demos that would later become "Everyone You Love Will Be Happy Soon."
Soon after the tour the band sought and achieved release from their agreement with Northern Records and began making plans to release their new record by themselves. Now, almost three years in the making, the proudly present to you, "Everyone You Love Will Be Happy Soon". Lyrically, the record promises songs that will make you fall in love with life and then just as quickly challenge everything you know about it. With 15 songs equaling an hour of music, Quiet Company tells tales of love, death, and frustration with the world we're forced to live in. Though always uplifting, the songs range form the raucously energetic to the beautifully intimate and never go without melodies that are immediately haunting and infectious.
The Reynolds Number
Formed in early 2011, The Reynolds Number is an Austin based quintet that has discovered a very unique blend of melodic rock and roll. Since their conception, the band has toured in support of their first release "For November" and their latest release "The Reynolds Number," two releases that truly show the bands diverse musical influences.
After releasing their debut album, the band went to work crafting their sound and ended up writing a nine-song full-length record. They recently finalized the album with producer Jon Niess (Austin Signal Studio/Big Bend Records) and CJ Eiriksson (U2, Matchbox Twenty, The Rocket Summer, Incubus) mixing their self-titled album which released in April of 2013, on Big Bend Records.
The past year saw the band opening for the likes of Minus The Bear, Quiet Company, Sleeperstar, Air Review, Saints of Valory, Sounds Under Radio, The Soldier Thread, Zeale, David Ramirez, The Canvas Waiting and The Orbans while playing multiple festivals including SXSW, Rock The Republic, MR FEST & 40 Acres Fest which helped solidify the band as a must see act among Texas artists.
"There are a plethora of new bands hitting the airwaves each day. The Internet is flooded with great new music but only a few stand out as truly promising. One of those bands is Austin's own, The Reynolds Number."
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