JayB August w/James Jackson, Andre and Marcel P. Black

JayB August

JayB August has a southernplayalistically smooth, story-telling sort of vibe. And it sticks out in a place like Baton Rouge by not just breaking the mold of rap music, but by shattering it.

The 24-year-old’s lyrical delivery – laid-back, yet up-tempo – jukes with rhythmic injections from Old School to Neosoul samples of piano, guitar, bass and a touch of strings.

Call it a rebirth of Hip Hop.

A performer since the age of 15, the Baton Rouge rapper – the baby of 4 brothers – was born in the Crescent City. He graduated from Tara High School in 2006 and attended Southeastern University, in Hammond, La., but left before graduating to pursue music full-time.

Music is in his blood. JB’s older brothers were singers and he grew up in a household filled with those who know their way around the chromatic scale. He accredits this upbringing – infused with R&B and classic, soul music – as the primary driver of his style.

He recorded his first session in a closet at the age of 15. “We wrote, produced and engineered our sessions back then,” he said.

“I had a raw talent that needed to be molded a little,” the artist remarked.

“And, I had a way with words that needed to be trained, but once I got the hang of flow patterns and phrasing, rapping became easy.”

The performer made his debut at Baton Rouge’s Caterie, opening on a Tuesday night for the Juke Joint Band in 2007. He later brought his act to the popular downtown Baton Rouge venue, The Lyceum during the club’s open mic night.

Since JayB’s act gained popularity locally, he has released a record every year. In 2009, he dropped the “Soulchild Experience.” In 2010, “One Night Extravaganza,” a six-track promotional EP was released. In 2011, “Soulchild Experience Vol. 2” hit the market.

Since the release of these records, JayB August blazed the stage on the BET Music Matters Tour with Marsha Ambrosius and Melanie Fiona in March 2011. In July 2011 he performed on the Budweiser Soundstage at the annual Essence Music Fest in New Orleans.

His latest effort will take the listeners through the mind of a young man making the transition into true manhood.

“Growing up in the south ... birthed in New Orleans, raised in Baton Rouge, dreams of bigger and better; different actions and obstacles that I go through – both good & bad; celebrations; party songs; anthems. I preach the message NOW OR NEVER so people can understand we don't have long to create opportunities for ourselves so while I'm still able to do so, I'm going to do so.”

We’re all listening.

$7.00 - $13.00

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JayB August w/James Jackson, Andre and Marcel P. Black

Monday, September 16 · Doors 6:08 PM / Show 8:08 PM at Mud & Water