Freddie Gibbs & Rittz Performing Live at The R.E.D.Y. Set Radio 1 Year Anniversary Concert
Freddie Gibbs, Rittz
1306 W. University Dr
Tempe, AZ, 85201
Doors 7:00 PM (event ends at 12:00 AM)
Hailing from Gary, Indiana, a place whose murder and crime rates have ranked it several times at the top of the "Most Dangerous Cities" list, Freddie Gibbs is the true definition of a street survivor. Raised on Gary's east side, Gibbs lived the hard life firsthand in a run-down industrial community plagued with vice and ignored by the establishment. After playing at Ball State on a football scholarship, Gibbs was kicked out of college. Over the next few years he went through court-ordered boot camp, joined and got discharged from the military, and held down a series of 9 to 5 jobs without success. Feeling like the system had failed him, Gibbs turned to hustling; pimping and selling crack out of a local house. Inspired by rappers like UGK, The Geto Boys and 2Pac, Gibbs started rhyming about his life and the issues facing urban youth in Gary and the countless other impoverished cities just like it.
The Steel City's most famous musical residents to date are the Jackson Five, whose name still adorns a marquee on a falling-apart theater in Gary's blighted downtown. His desire to rep the Midwest and his city led Gibbs to start recording mixtapes and pushing them online as well as the streets, where he quickly began garnering fans drawn to his original style, diverse flows, and deeply personal lyrics about his experience as a young black man growing up below the poverty line in a forgotten American city. Freddie has worked with respected producers like Statik Selektah, DJ Burn One, Cardo, Big K.R.I.T., Block Beattaz and Lil Lody among many others. Gibbs' influences from Houston rap and Pac manifests in his ability to alternate between chillingly tense street stories of violence and laid back comedic tales about women and weed. Ultimately Gibbs shows and proves with his rhymes, which demonstrate the promise of a legend in the making. His skills, wit, and street credibility establish Freddie Gibbs as a true artist. He's ready to represent for Gary, the Midwest, and anyone who relates to the struggle of inner city life. As Gibbs tells it: "My music is definitely on some gangsta shit. That's what I was raised on and what I witnessed. How can I speak on anything else?"
The Atlanta metropolitan area stretches on for at least 30 miles beyond the Georgia Dome and the World of Coke. Peachtree Street (conspicuously void of actual peach trees) stretches up through several counties, changing its name a number of times, confusing the tourists and the transplants. Furthest to the north of the metro area, sits Gwinnett County; sprawling and well-populated by a mix of out-
of-towners hoping to indulge in a slice of that oft-mentioned American Pie: a house in a subdivision with a yard for the kids. After closer observation though, it's apparent that the suburbs of Gwinnett are the digs to many who don't fit the cookie cutter, Stepford lifestyle. The county, more frequently being referred to as the Northside, boasts both million dollar homes on golf courses as well as drug hubs in neighborhoods riddled with gang activity. The Northside, essentially, is in stark contradiction to itself. Rapper Rittz is the Northside.
Raised in Gwinnett County, Rittz embodies the same level of irony and self-conflict as his hometown. Born into a musical family, he, his twin sister and their brother had always been exposed to the inner workings of music. The fact that their parents were heavily into rock and roll ensured that the kids were always around instruments or in studios. The family moved from small-town Pennsylvania (Waynesburg) to the Atlanta outskirts when he was eight years old, and once Rittz got to junior high, his musical tastes evolved. Atlanta's booming bass and rap movement had traveled north on I-85 to get the entire metro area jumping.
"When I moved here, I was introduced to rap music. When I started rapping, I was listening to any early Rap-A-Lot records, like Willie D, Geto Boys… Kilo [Ali] was like the first. So when I started at 12 years old, my early raps, I tried to rap like them," he explains, "But the early Outkast, and Goodie Mob was really the beginning of me wanting to rap and imitate them in finding my own style. Me and another guy were actually in a group called Ralo and Rittz [1995-2003], we were like the white Outkast, or we tried to be like that. I had a studio in my basement, and we put out a bunch of tapes in Gwinnett. I felt like we were one of the first, if not the first... There were only maybe one or two other people rapping in Gwinnett at the time, from '95 to 2000."
During the earlier part of the millennium though, around 2003, Rittz had hit a wall. After eight years, he and Ralo had matured in different directions. His promising buzz had led to countless disappointments. "I won Battlegrounds on Hot 107.9, got retired and shit and felt like I was 'bout to make it. But, so many industry up and downs, with managers, contracts…" He was dead broke, feeling dejected, and living with friends- ready to resign from the rap game before even taking his rightful place in it. It wasn't until 2009 when he'd randomly received a call from another flamespitter who was repping an area as under-the-radar as Gwinnett was. "I had some money behind me." Rittz says, "Everything was going good and then everything fell out, at the same time, I'm getting older, thinking it's time to hang it up. This isn't gonna happen and that's when Yelawolf put me on 'Box Chevy.' [on Yelawolf's Trunk Muzik]."
Nowadays, the rap career of Gwinnett-raised Rittz is rapidly on the rise. From his affliation with one of the hottest new rappers coming out of the South to his first mixtape, Rittz White Jesus (hilariously inspired by a friend's term of endearment), everything is coming together now, two years after he nearly lost everything. These days he's booking late night studio sessions, and still clocking in to work early the next day. "I see both sides: the regular, working class type shit and then I've also seen a lot of the street shit that goes on here, some people that are blind to that here, may never have seen it." Rittz says he's "just a normal guy who raps"- a contradiction if there ever was one- but he makes you believe, with the humility of the everyman and the talent of a superstar.
Growing up around music, it was inevitable that Futuristic would follow the path of his elders. Father Joe Beck was constantly consumed with his drumming skills, leading bands and competing in national drumming competitions while still running his greatly respected local DJ service. Future's brothers Jason, Joseph, Quintin and Brandon are also musicians and participate in a wide variety of genres including Heavy Metal, Acoustic Guitar, Hip-Hop, Production, and Engineering. The youngest of this bunch of talented artists, Futuristic moved away from his family in Illinois and began to create a buzz of his own in Arizona opening up for acts such as Willy Northpole, Sean Kingston, E-40, Afroman, Machine Gun Kelly, Yung Berg, Yelawolf, The New Boyz, YG, and Snoop Dogg. Accumulating fans across the country, Futuristic unloads an array of lyrical genius on his first major album named after his trademark phrase "I HAD TO DO IT". Since then he has dropped 3 mixtapes another album and got over 200,000 views from his music videos! Now he is working on his most intense, emotional, lyrical project yet called "Dream Big" which drops early February 19th 2012!
$18 - $20
*** WALK-UP TICKETS AVAILABLE AT CLUB RED. ONLINE TICKET SALES ARE NOW CLOSED *** Power 98.3's Underground Hip Hop Show R.E.D.Y. Set Radio Celebrates 1 Year on the airwaves of Phoenix w/ a special night of Hip Hop performances! Freddie Gibbs & Rittz are both performing live!
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