1090 Records & Awal Productions Present
Casual, The Alkaholiks, Cali Agents (Rascoe + Planet Asia)
Everyday Affiliates, Realistic & Divine Essence Music
2155 E. University Drive
Tempe, AZ, 85281
This event is 21 and over
Jon Owens (born December 19, 1975), known by his stage name Casual, is an American rapper from Oakland, California and one of the founding members of the alternative hip hop collective Hieroglyphics. After his debut album Fear Itself garnered both critical and commercial success, Casual went on to become one of the most prominent and recognizable faces on the Hieroglyphics roster, releasing five full-length LPs over the span of his twelve year career. Owens has garnered a following amongst devoted hip hop fans, particularly in the Bay Area hip hop scene, largely due to his specialization in hardcore battle rhymes.
After high-profile appearances on Del tha Funky Homosapien and Souls of Mischief albums, Casual followed suit in 1994 with Fear Itself. The album was the second-highest charting album in Hieroglyphics' history. Casual followed a typical verse-chorus-verse structure but stood out with his ferocious but playful battle lyrics. Casual has been acclaimed for "wielding his metaphors and sinewy delivery with lethal grace"
After the release of Fear Itself, Casual (as well as fellow Hieroglyphics members Souls of Mischief) was dropped from Jive Records. Casaul documents the experience in the book, Hip Hop in America: A Regional Guide: Volume 1: East Coast and West Coast:"
It came about from us getting dropped from major labels, and instead of folding and succumbing to defeat, we hit the ground running. We took what we had and ran with it, we landscaped and we built something. We had to be resourceful, creative, and clever to gain our niche but now...it's been 10 years since we've busted out independent."
In 1994, Casual was involved in a high profile battle with rapper Saafir. The beef originally started when Saafir appeared on Casual's debut album, and Casual did not appear on Saafir's. This ignited the infamous "Hiero vs Hobo Junction" battle, which involved some controversy when rumors surfaced that Saafir was using pre-written raps as opposed to Casual and Hieroglyphics expected freestyling. Despite this, it is regarded as an influential battle in underground hip-hop's history.
Casual has expressed, much like the rest of the Hieroglyphics crew the importance of competition in hip hop, stating "I think that MCing should be a competitive thing, almost like a sport. The only way an MC can keep polishing and sharpening his skills is to test them against the competition and the up and coming young bloods."
Casual contributed considerably to both Hieroglyphics albums 3rd Eye Vision (1998) and Full Circle (2003), and is typically found rapping on as well as producing tracks on almost all Hieroglyphics-related releases. While staying mostly on the underground scene and not achieving significant commercial success aside from his debut, Casual is widely respected as an MC, even appearing on the artwork for A Tribe Called Quest's album Midnight Marauders.
Tha Alkaholiks, also known as Tha Liks, was an American hip hop group from Los Angeles, California. Since the early 1990s they have produced funky, upbeat, hedonism-themed party music with a hardcore hip hop edge, powered by the beats of DJ and producer E-Swift (born Eric Brooks in Columbus, Georgia, raised in Toledo, Ohio) and the lively, comedic rhymes of J-Ro (born James Robinson in Los Angeles) and Tash (born Rico Smith in Cincinnati). Though commercial crossover success largely eluded the group, they maintained a dedicated following on their native West Coast, throughout the United States and worldwide.
Cali Agents (Rasco + Planet Asia)
The Cali Agents are a rap group consisting of California rappers, Rasco and Planet Asia. The group released their debut album, How the West Was One (2000), which featured the single "Good Life" (#36 Hot Rap Singles). The group then released the albums Head of the State (2004), and Fire & Ice (2006)
Choice One & Mike Paris "You may not know who we are, but you knew we were there"Coming out of Phoenix AZ, Everyday Affiliates are Choice One, Mike Paris, and DJ Blesd 1.