WE ARE MONSTER presents
Heidi Lawden, EUG (Face, Public Release)
Jason Greer, Mozhgan
101 6th St
San Francisco, California (CA), 94103
This event is 21 and over
Heidi grew up in the north of England and in her teens, made it her goal to live in London. Drawn by the diverse and interesting culture of the England's capital city, she took a job modeling for Vidal Sassoon, eventually going on to work for Paul Mitchell. She lived in Knightsbridge and worked on Sloane Street and was in the heart of the nightlife of the city, going to parties and clubs every weekend, Raw, Delerium, The Wag, etc. Through these parties, Heidi became a part of the music scene and eventually left the fashion industry to work for the clubs and music labels of the city.
Heidi got further involved with DJing and the music scene when she met DJ Harvey at a warehouse party in Brixton. He asked her to be his manager right there on the spot and the rest is history. Currently she carries the title of booker, manager, DJ, record label A&R, etc as well as helping to organize the world famous Sarcastic Disco parties in L.A. With so many hats to wear, Heidi doesn't get to play out as often as she'd like so don't miss this opportunity to see her!
Dj, Label Director and Designer, Eugene or better known as Eug has been heavily involved within both the design and music worlds for well over a decade now. Having started out Dj'ing in the early 90's, he eventually collected his musical efforts under the "Public Release" label / project umbrella in 1999. Through Public Release, he has released over a dozen mix CDs which have sold at key shops such as Colette, I Heart, the Reed Space and aNYthing. This limited CD series has featured the exclusive artwork of renowned artists such as Evan Hecox and Parra, and has led to coverage from magazines such as L'Officiel Homme, Arkitip, Nylon, and others.
In the Fall of 2009, Public Release launched their first 12" record, a series of edits and re-interpretations by Tim Sweeney (DFA / Beats in Space), with picture disc photography by NYC icon David "Shadi" Perez. Volume 2 followed in June of 2010, with Jacques Renault (Runaway/ On The Prowl / Lets Play House) handling edits and production on this highly successful and collectible 4 track EP. The much publicized "food series" discs then followed, with 2 new original tracks produced by parisian Blackjoy for Vol. 3 and SF heroes 40 Thieves handling Vol. 4. Last spring, saw the much anticipated 5th release by NJ legend Mike Simonetti (Italians Do It Better).
The start of 2013 saw a marked step forward with the label now officially being named Public Release Recordings. For the 6th release, L.A. based Brit Woolfy turned in a monster dance rock track "Junior's Throwin' Craze". With remixes from Eric Duncan, Jacques Renault and Being Borings, the 12" and digital releases garnered much support from the likes of Tim Sweeney, Lovefingers, Justin V, etc. In parallel, much loved Public Release collaborator Shadi Perez directed the video for the single, which received Vimeo's Staff Pick and heavy press coverage from The Fader, Paper Magazine, NME, Monster Children etc...
Eug also produces the infamous FACE parties with partners Bootsy, J.Montag and Rishi. They also program FACE for the Brooklyn station Viva-Radio.
He's a monster.
Mozhgan has been playing records throughout the San Francisco club, lounge and underground scene for years. Her dj sets are sprinkled with smooth grooves, psychedelic themes, rock and moody disco both fresh and classic.
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