Ice Cube

As much as technology, business and society have changed since the 1980s, one thing has
remained constant: Ice Cube has been a premier cultural watchdog, astutely commenting on,
examining and detailing the breadth of the American experience in uncompromising terms with
an unflinching honesty and a sobering perspective, as well as a deft comedic touch that has
endeared him to several generations of fans.

Indeed, growing up in crime and gang-infested South Central Los Angeles in the 1970s and
1980s, Ice Cube learned how to navigate a world where the lines between right and wrong
shifted constantly. Equally importantly, the Los Angeles-based entertainment mogul also found a
lasting way to present the comedy that exists in the midst of difficult situations.

After penning the most memorable lyrics on N.W.A’s groundbreaking songs “Straight Outta
Compton” and “Fuck Tha Police,” Ice Cube left the group at the peak of its popularity because
he was not being paid correctly. That move that led to one of the most successful careers in
music history. As a solo recording artist, Ice Cube has sold more than 10 million albums while
remaining one of rap’s most respected and influential artists.

Ice Cube’s first two albums, 1990’s AmeriKKKa’s Most Wanted and 1991’s Death Certificate,
are widely considered two of the best rap albums ever released. Cube’s wry wit on such songs
as “Once Upon The Time In The Projects” and “A Gangsta’s Fairytale” were masterfully
juxtaposed against the searing social commentary on such selections as “I Wanna Kill Sam” and
“Black Korea.”

Subsequent singles “It Was A Good Day,” “Check Yo Self,” “Wicked,” and “Bop Gun (One
Nation)” solidified Ice Cube’s elite status as an adventurous performer who routinely shifted
stylistic, thematic and sonic gears while remaining artistically sharp and at the top of the charts.
It’s a trend that continued when the Californian started releasing albums on his own Lench Mob
Records in 2006. His Laugh Now, Cry Later album spawned the hits “Why We Thugs,” and “Go
To Church,” which featured Snoop Dogg and Lil Jon. Both songs were among the most popular
rap songs of the year.

Beyond music, Ice Cube has established himself as one of entertainment’s most reliable,
successful and prolific figures. In the film arena, he’s an accomplished producer (Friday,
Barbershop 2: Back In Business, Are We There Yet?), writer (Friday, The Players Club, The
Janky Promoters) and director (The Players Club) who is best known for his acting.

One of the most bankable actors in cinematic history, his films include the acclaimed Friday,
Barbershop and Are We There Yet? franchises, as well as star turns as a conflicted teen in Boyz

N The Hood, a greedy soldier in Three Kings and an elite government agent in xXx: State Of
The Union. Ice Cube’s ability to bring a natural, everyman aesthetic to any film genre makes
his characters compelling and memorable, whether he’s playing a confrontational career college
student (Higher Learning) or skeptical football coach (The Longshots).

As a television producer, he took the Barbershop and Are We There Yet? series to successful
network runs and also enjoyed success with the controversial Black. White., among other
programs.

In 2012, Ice Cube appears in the blockbuster film 21 Jump Street and the independent thriller
Rampart. Other film projects in development include a biopic on N.W.A and another Friday
film. In addition to his film projects, he will produce and star in the FX series Eye For An Eye, a
gritty drama where he portrays a paramedic bent on vengeance. He’s also a pitchman for Coors
Light and will be filming several additional commercials for the beverage in the coming months.

“The relationship is really just starting to pick up momentum,” Ice Cube says of his work with
Coors Light. “Not only is it a good beer, but it’s cool that they wanted to expand their brand a
little bit and go after somebody like me, someone that’s a little different than the normal sports or
rock demographic. I think they’re trying to reach all avenues. They’re trying to be where some of
the other beers aren’t.”

Fortunately for Coors Light and his television and film partners, Ice Cube is virtually
everywhere. He’s already completed an Australian tour in 2012 and will also hit the road
domestically this summer, building to his forthcoming album, Everythang’s Corrupt (due
January 2013), his eighteenth release as a solo artist or a member of a group (N.W.A, Da Lench
Mob, Westside Connection).

On his new LP, Ice Cube highlights the evolution of the United States of America, a land where
honesty, love and respect have been replaced by a meaningless, fruitless pursuit of material
spoils.

“Everybody’s trying to come up with more than they really need and it’s driving people crazy,”
he says of the mentality that inspired the piano-accented selection “One For The Money.”
“If they can’t attain it, then they look for escape in another way, whether it’s drinking, drugs,
dancing, having sex, whatever. Everybody’s trying to be somebody, which is cool. There’s
nothing wrong with that. But you are somebody. You’re somebody before you’re trying to be
somebody. I know a lot of famous dudes who aren’t good people. I know a lot of people that
aren’t famous that are cool people, who set a good example and do the right thing.”

But doing the right thing seems much more difficult for people whose sole purpose in
accumulating money and power. On the ominous “Everythang’s Corrupt,” Ice Cube explains
how money is often the answer to questions about why things work the way they do. “You can
never let the world puzzle you,” he explains. “All you’ve got to do is follow the money and

you’ll see why things don’t get done or things get done. It’s a shame that the dollar has become
more important and more precious than life itself to so many.”

So as much of popular rap focuses on trite topics, Ice Cube remains raw and uncompromising.
It’s a stance he’s held since the mid-1980s when he broke through as a member of gangster rap
pioneers N.W.A. On the funky, “Can I Hit Some Of That West Coast Shit?” Ice Cube dares the
new generation of artists to push the genre forward, something he’s been doing throughout his
entire career. “It’s basically saying, what you’re about to do, I’ve done it already,” he reveals.
“It’s like, ‘C’mon, man.’ Come new. And if you’re new, you’ll stand out.”

To his point, Ice Cube has stood out throughout his remarkable career. His ability to adapt to
new trends and styles and put his twist on them without losing his own identity puts him in an
elite class of recording artists of any genre. With the bouncy “Sic Them Youngins On ‘Em,” he
showcases an undulating delivery that counters his typically stoic, commanding flow.

That type of artistic alchemy also allows Ice Cube to craft a song like “The Big Show,” where
he lets the world know that in the real world, he’s going to remain true to himself regardless
of whom he’s interacting with. “I just be myself man, and you’ve just got to take it or leave it,
whether you’re the homie in the hood or Obama,” he says. “You’ve just got to take me how I am.
Where I come from, it makes me real equipped to deal with everybody.”

As a multi-media juggernaut, Ice Cube has built a career that remains robust, if difficult to
categorize. “It’s hard to define,” he says. “My brand, if I could put it in a nutshell, is I believe
that I’m a solid artist. I always go back to that word solid. Solid like a Harley Davidson is solid.
I hope people trust that when I put my name on something that it’s not just garbage. I’m not just
throwing it at you. I’m trying to give you an experience.”

And he’s excelled at that, time and time again.

There are many up and coming artists, but none compare to the skills or the talent of J Wise. Originally from Brooklyn,NY J Wise moved to Orlando, Fl at a young age. Out of all the artists you will hear throughout the year, it’s this man’s lyrical vibes that will have you hooked.This man is bound to draw attention.

Although his commanding vocal presence demands immediate attention, listeners quickly learn that J Wise’s tough exterior is balanced with intelligence and an old soul. Originally hailing from Brooklyn, NY, J Wise was still a young child when tragedy struck his family, and he was forced to learn that the world is not always a pretty and kind place. After his older brother was shot in the head in the streets of Brooklyn, J’s parents relocated the family to Florida to get away from the criminal influence.

“My parents didn’t want us growing up around that. We basically just moved from one ghetto to another.”

Motivated by life experiences such as these and the desire to always gain knowledge, J Wise approaches his work in the studio with making a timeless soundtrack in mind. With musical influences ranging from Mozart, Nirvana, Sade, Two Steps from Hell to Jay Dilla, Biggie and Pac, it’s safe to say that J Wise has a musical understanding well beyond his years. While some may be quick to call this appreciation “wisdom”, according to J Wise true foresight comes from the lack of assumption:

“The more you think you know, the more you know that you know nothing. There’s more behind it, but I’d rather let the people figure it out by listening to the music.

Dj Caesar started his love for the art of deejaying in 1990 while in high school in Orlando, FL. While in the presence of entertainment greats like Joey Fatone, Chris Kirkpatrick, Wayne Brady, and athletes such as Johnny Damon Dj Caesar emerged with Dj Nasty and Dj Khaled by forming their own – Hitmen Productions. In between graduating from Dr.Phillips High School and enlisting in the United States Air Force in 1995 Dj Caesar made a name for himself by dominating the local Hip-Hop and Reggae scene with Hitmen Productions.

While in the USAF he was afforded the opportunity to play at the different military locations that he was either stationed or visited for temporary duty. His most noted experience while being in the service was in Osan Korea in which he embodied the culture while understood how to diversify his ability to motivate a crowd or more commonly known as ‘Rock the Party’!

After completing his 4yrs of service he re-united with his longtime passion and goal to become a tour Disc Jockey by becoming the opening deejay for an N’Sync/ LL Cool J tour. This tour allowed him to further his diversity by being in tune to both the world of Pop Music and Hip-Hop.

In 1998 Caesar was accepted to Tuskegee University in which he moved on to graduate with a Bachelors Degree in Political Science with a minor in Pre-Law. While a student he maintained a ‘B’ average, became a proud member of the Marching Crimson Pipers, Kappa Kappa Psi National Honorary Band Fraternity, and of course continued the art of deejaying! After graduating in 2003 he moved back home to Orlando, FL.

In 2004 he obtained the position of being the full time resident deejay at the award winning nightclubs Matrix & Metropolis. The two clubs were across from each other and located in the heart of the tourist hub in Orlando – International Drive. Catering to the likes of a European crowd, often exceeding 1100 people, while retaining the attention of the local patrons, became a daily routine. As part of his commitment as the resident deejay – Caesar also entertained ‘Fortune 100’ companies during the daytime as the source of entertainment for their conventions. This included, but was not limited too, IBM, Microsoft, Universal Studios, Westgate Resorts, and the list goes on. His experience as a wedding deejay clearly came into shape after his first corporate event.

Among other experiences gained while working with Matrix & Metropolis Nightclub Dj Caesar partnered up with a local promotions team – Pressure Promotions. While maintaining loyalty to his foundation with Hitmen Productions Caesar carried his ‘vinyl’ with a new level of entertainment playing for Hot Import Nights in Orlando and the official after parties. As partners they promoted shows with artist such as Kevin Lytle, Big Daddy Kane, LL Cool J, Rob Base, Young Jeezy, Lil Wayne, Jim Jones, Lloyd, Elephant Man, Red Rat, Juvenile, Lil Boosie, Krs-One, Cannibus, Serani, Trey Songz, Tego, Juvi, Trebol Clans, AJ from 106 and Park, Kid Capri, and Funkmaster Flex to name a few.

In recognition of his ability to lock into what the people want to hear and diversify his play list he was immediately picked up as a full time Mix show DJ for Orlando’s #1 heritage station – WJHM/102jamz. You can find him mixing it up at 12pm as he orchestrates his mix show known as ‘The Back in The Day Buffet’ and Friday Nights “Friday Night Jumpoff” 10pm-12am. Within this line of work he maintains his purpose for going to college as a Supervisor of Legal Assistants in a local law firm. “The Life” @ Tavern-Sat, “Girlfriend Thurs” @ Rain, “Jamaikan Me Crazy” @ Lux Ultra Lounge…

$25.00 - $40.00

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Ice Cube with J Wise, DJ Caesar

Wednesday, June 5 · 8:00 PM at The Beacham