University of La Verne Presents 4th Annual LaVernapalooza
LaVernapalooza With: B.o.B
301 South Garey
Pomona, CA, 91766
Doors 7:00 PM / Show 8:15 PM
This event is 18 and over
"In spite of the plethora of rap artists constantly emerging from Atlanta in the late 2000s, B.o.B, who was only 17 when he signed his first major-label record deal, was still unique. His borderline eccentricity and artistic mind, belied by his music's conventional Dirty South appeal, raised his stock above the many copycat Southern up-and-comers and, of course, welcomed comparisons to OutKast and, specifically, their offbeat half, André 3000. Although he grew up on the east side of Atlanta in Decatur, Bobby Ray Simmons was born in North Carolina on November 15, 1988. Creating music became an early hobby for the young talent, who played trumpet and other instruments throughout grade school. By the time he was in high school, he already had management and had formed a production duo called the Klinic. At age 15, he even successfully sold a beat of his own to Slip-N-Slide recording artist Citty. When his partner left for college, however, B.o.B decided to take the solo artist path and subsequently recorded the hazy, spoken word-like ode to marijuana "Cloud 9."
In 2006, B.o.B's manager helped sneak him into Club Crucial (owned by Atlanta rap star T.I.), since he was underage, and the teenaged MC wowed the audience with his self-produced ode. A part of that impressed crowd, producer and industry veteran TJ Chapman agreed to co-manage B.o.B, which only a month later led to B.o.B's signing with Atlantic and subsidiary imprint Rebel Rock, run by Florida producer Jim Jonsin (Lil Wayne, Trick Daddy, Jamie Foxx). His first single for Atlantic, Haterz Everywhere (2007), showed lots of promise, reaching the Top Five of Billboard's Bubbling Under R&B/Hip-Hop singles chart. Before long, several outlets and publications, including XXL, Spin, and MTV, took notice of the Atlanta rapper, running "Artist to Watch" features and tagging him as the next Atlanta rap artist to blow up nationally. B.o.B's second single, "Grip Your Body," guested by British soul siren Amy Winehouse, also fared well. He kicked off 2010 with a series of singles, including "Airplanes" with special guest Hayley Williams of Paramore. The track landed on his debut album, The Adventures of Bobby Ray, released that same year." -Cyril Cordor, AllMusicGuide
When Mike Posner was in tenth grade, an advanced placement course in American History changed his life. "We read about all these different people who had made an impact on U.S. history and I started to feel terrified that I'd never be remembered after I left this earth," Posner says. "That's the scariest thing in the world to me. Music is a way I can make my mark. That's what I think about every day: creating something timeless in a finite amount of time."
The 22-year-old singer, songwriter, and producer has taken a major step toward achieving his goal with the release of his debut album, 31 Minutes To Takeoff — an eclectic, lovingly crafted collection of soulful tunes that showcase his innovative spirit and motivation to create something that sounds like nothing else out there. Posner co-wrote and/or co-produced every song on the album, conjuring up killer hooks and irresistible beats with a host of top-notch collaborators, including Benny Blanco (Ke$ha, Katy Perry), Greg Kurstin (Kylie Minogue, Lily Allen), The Smeezingtons (Bruno Mars, B.o.B., Travie McCoy), and members of legendary R&B vocal group Boyz II Men (who provide soulful harmonies on "Déja Vu").
The album's relentless genre bending sound could only come from someone who's been steeped in music and driven to make it his entire life, as Posner has been. He was born and raised in the ethnically and economically diverse Detroit suburb of Southfield, MI, where he grew up listening to his parents' Motown records, and later, hip-hop, rock, and jazz artists. "If you looked through my CD collection, I had everything from Outkast and Nas, to Rage Against The Machine and Pearl Jam, to Miles Davis and Paul Simon," Posner says. He began playing drums in fourth grade and was making beats on his parents' computer by the time he was 13, an obsession he carried with him through high school, when he began writing melodies and lyrics. After graduating, Posner enrolled at Duke University in Durham, NC, to study sociology and business. During consecutive summer breaks, he interned at Detroit hip-hop station WHTD and hip-hop indie label Definitive Jux in New York City, where he attempted to peddle his tracks to the major record labels.
"I never sold one," Posner says. "So I was like, 'Forget it, I'm going to sing the words myself because no one else can pull off singing these lyrics the way I can.'" Among those tracks was "Cooler Than Me" — a breezy ode to a former crush that Posner recorded in his dorm room using a $200 mic. Two years later, "Cooler Than Me" is a smash success having sold over 1 million copies. It is currently soaring in the Top 5 at Top 40 radio, Top 10 at Rhythm radio and thus far has hit #6 on the Billboard Hot 100 and Digital Songs Chart.
***Pro Photo (Detachable Lens) FIRST THREE SONGS ONLY - NO FLASH - PASSES ONLY.
Point & shoot (no flash) is ok.***