Ali Shaheed Muhammad of A Tribe Called Quest Presents That's My Ish

Ali Shaheed Muhammad

DJ/Producer Ali Shaheed Muhammad is known around the world as one-third of the legendary hip hop group A Tribe Called Quest, but he began his musical career in his hometown of Brooklyn, New York. It was there that his uncle, Michael Jones, a bass player and DJ himself, pulled aside 8-year-old Ali and began teaching him music. Ali then spent years DJ-ing parties in his Bedford-Stuyvesant neighborhood and recorded a slew of demos before co-founding Tribe in 1985 with Q-Tip, Phife Dawg, and Jarobi. He was just 19 when the group released its first album, People's Instinctive Travels and the Paths of Rhythm, in 1990, and four more followed: The Low End Theory (released in 1991); Midnight Marauders (1993); Beats, Rhymes and Life (1996); and The Love Movement (1998). All went either gold or platinum, with The Low End Theory and Midnight Marauders both widely considered hip-hop classics. The group's socially conscious lyrics – coupled with their unique production: heavy on jazz, funk and '70s rock samples – helped push it to the forefront of rap, and scores of current artists/producers, including Kanye West, Pharrell Williams and Will. I. Am, cite Tribe as an influence.
Though Tribe disbanded in 1998, the group's place in hip hop's pantheon has long been secured. It is unclear if the group will record another album, but Tribe remains relevant, recently eclipsing their contemporaries as co-headliners on the Rock the Bells 2010 Tour and starring in the 2010 documentary, Beats, Rhymes, & Life: The Travels of A Tribe Called Quest.
Tribe, however, is just one representation of Ali's talent. He formed the production company The Ummah in the '90s with Jay Dee and Q-Tip, and he's worked with a wide range of artists, including Faith Evans, Mos Def, and D'Angelo, the last of whom he collaborated on the Grammy-nominated single, Brown Sugar, in 1995. That song led the way for the "neo-soul" movement, making possible the rise of such performers as Erykah Badu, Musiq Soulchild and Jill Scott. Ali has also remixed songs for Janet Jackson Maxwell, Maroon 5and KRS-One. In all, he has credits as writer, producer or co-producer on 23 albums, most recently with the Irish band The Kanyu Tree. The group's lively, fresh sound convinced Ali to work in a new genre – alternative music – and the debut album is due out summer 2011.
Ali also has a sharp eye for talent. Seeking to gain insider's perspective on the record industry, he took a job in 1996 as an A&R for Quincy Jones' Qwest Records. While there, he scouted and tried to sign Corey Glover, Common, The Black Eyed Peas and The Neptunes. Qwest passed on all. Feeling that he was unable to satisfy the needs of Qwest, Ali parted ways with the label. Separately, he was introduced by his friend, producer Dahoud Darien, to Bilal, and Ali tried to get him signed, as well, but Ali could not convince his contacts to make the deal. Though he soon returned to his own artistic ambitions, it is worth noting that Ali's instincts were correct: those artists have gone on to sell millions of records.
In 1999 he co-founded the star trio Lucy Pearl, aligning with Dawn Robinson, formerly of En Vogue, and Raphael Saadiq, of Tony! Toni! Toné! Lucy Pearl fused funk, rock, R&B and hip-hop to create an organic, sexy sound that was unprecedented at the time and still unmatched today. The group's self-titled debut album produced the hits Don't Mess With My Man, and Dance Tonight, the latter nominated for a Grammy in the best vocal performance by a duo or group category.
Ali has also built up a solo career, beginning with his 2004 debut LP Shaheedulah and Stereotypes, featuring the dance song All Night. Beyond engineering a unique sound for his first LP, Ali also performed songs on it, and he has two more albums scheduled for release in summer 2011. The first is pure hip hop and boasts collaborations with Phife Dawg, De La Soul and Raphael Saadiq; the second is a dance album, continuing the vibe he started with All Night.
While the music world awaits those two albums, Ali keeps busy by performing as a DJ around the globe, reaching music fans of all types, each gig adding to the journey he started as an 8-year-old in Brooklyn.

" of the best unsigned bands to come out of Minneapolis since Prince and The Time." -Rolling Stone Magazine

Not one to be restricted to categorization or industry labels, Sonnyboy is known as an urban misfit on the musical scene. A multi- layered artist whose talents have taken him all over the world, Sonnyboy (legal: Sheldon "Shel" Riser) is a musician, singer, composer, producer, and band leader. With five independently produced albums to his name, his latest work is The Barfly Theory – thirteen tracks of "Rock N' Soul mixed with some good old funk."

Taken in total, Sonnyboy musical genius reveals a mastery of soul, funk, rock, and hip hop. The listener might recall just a few great artists whose talents Sonnyboy respects: Sly & The Family Stone, Prince, The Isley Brothers, Jamiroquai, Erykah Badu, Maroon 5, and Cee-Lo.

Early on, it was Sonnyboy's well known Blues musician uncle, Sonny Green, who inspired him to explore the genre. Born in Monroe, Louisiana and raised in the Baptist churches of Milwaukee, Sonnyboy learned to play multiple instruments at an early age, and did so with a traditional gospel/R&B slant. From Milwaukee, Sonnyboy moved to Minneapolis. With only his guitar and the clothes on his back, Sonnyboy journeyed into what he had been told was forbidden devil music: funk, reggae, rock, and hip hop. And he did so in the middle of the Prince- led Paisley Park music scene.

After a few months in downtown Minneapolis, Sonnyboy earned a reputation as an exceptional musician. He quickly became accepted into the Minneapolis music community and began working with artists on the Paisley Park label, the Parliament Funkadelic family, Mary Harris of Spearhead, and countless other artists. He has come to share the stage with Prince, The Black Crows, The Skatalights, and has performed at venues as prestigious as the world famous Paisley Park Studios.

Sonnyboy was on a fast and at times dangerous track. Also known as a hip hop hippie and an urban poet, he cheated death in a near fatal car crash and found himself back on the streets where he started. From there, he transformed his life. His rededication to music, his renewed energy, and his creative explosion resulted in him writing songs, composing, producing music, and even co-producing his music videos. With a lifestyle reserved for uncommon people (he is a vegetarian, an avid reader, and normally runs 25 miles a week), Sonnyboy established his own record label, Art Form Entertainment (now known as ArtSoul Entertainment). The well-rounded artist and newly made entrepreneur soon gained a reputation of being a workaholic. He got grounded, developed a unique sound, and formed the four member band, Sonnyboy. Soon after, Rolling Stone Magazine acclaimed the group as " of the best unsigned bands to come out of Minneapolis since Prince and The Time."

Next: Sonnyboy moved the band to New York and has continued to soar. The band has toured across the country and throughout Europe and has been featured on national television (BETJ, VH1, TVOne). His live performances have been dubbed as "high energy FishBone meets James Brown" shows. Beyond his talent,

Sonnyboy's success can be attributed to his uncommon focus and an artistic integrity that is often lacking in today's corporate music arena. He shares that he just doesn't do music, but that he "thinks about the music." He continues, "All I want to do is make good music. If I can get your head nodding and coming back for more, then I've done my job. It all boils down to one question: Is it good music?"

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