Born in the swamp and raised all over the southern hemisphere, Bryan Normand aka DJ Jive started his music career at age 16 rocking house parties in high school. After a transplant to Los Angeles, CA he developed his mixing style with gigs in local nightclubs. He is known for his super eclectic club DJ sets that include a wide range of genres from southern hip-hop & electronica to classic rock & reggae. His rapidly gaining popularity combined with a passion for creative expression through music, Jive is the sought after disc jockey by such clients as: Maxim Magazine, Playboy, Spin Mag, Sony Playstation, Under Armour, EA Sports, and a long list of others. Today he resides in New Orleans and is the creative mind behind Force Feed Radio, brand manger of Sneaker Politics (New Orleans) and works diligently to remain at the forefront of the music and entertainment scene. With an unrelenting schedule DJ Jive can be found undertaking studio projects by day and performing at events, nightclubs, and festivals by night.