Mixed Feelings Presents
VIAA, Valida (KCRW) DJ Set
901 E 1st St
Los Angeles, CA, 90012
This event is 21 and over
vōx is intoxicated by the power of vulnerability. She has a fascination with dichotomy and religion, making these elements the basis for her complex visual world. Her stark, layered vocals pair with minimal downtempo electronic beats giving her the perfect landscape to discuss anxiety, rebirth, and healing. In 2016, her cover of Kendrick Lamar’s “i” climbed to #2 on the Spotify US Viral 50 (#8 on the Global Viral 50) chart. She is currently finishing new songs to follow up her critically acclaimed 2017 EP I Was Born, which received praise from i-D, Vogue Germany, Schön, Paper Magazine, and Pigeons & Planes, among others. vōx attended the Red Bull Music Academy Berlin in 2018, after which she embarked on her first European tour. She has a 10 page spread in issue #82 of Notion Magazine on stands now and is the cover artist of Broccoli Magazine's upcoming spring issue.
“I Was Born is a complex set of songs about coping with anxiety and discovering power within herself. Each song builds tension through her vocals, which soar above minimal beats, layered harmonies and dense reverb.” - i-D Magazine
"The translucent shroud typically covers her whole body... In it, she is both hidden and exposed, both a living artist and an intangible experience." - Grimy Goods
VIAA’s honey-like vocals and powerful stage presence have landed her on the musical teams of artists such as Anderson .Paak, Willow Smith + Doja Cat. While some would consider singing back up for artists of this caliber as a major accomplishment, VIAA is just getting started.
VIAA, an LA transplant from Ohio, has been soaring since branching off as a solo artist, earning a place as one of only 12 independent artists chosen by Spotify to be included in their new “Spotify Direct” program in 2018. Since releasing her debut self titled EP late 2018, she has been featured in such publications as Nastygal, Complex, Vibe and Bloomberg. Her song “Run Around” has exceeded 1 million streams on Spotify and her music has been selected for official Spotify playlists like Feminist Friday, Sin Estres and NY Pop - accumulating over 1.4 million listeners. She has also received placements in various projects including BET’s “Being Mary Jane,” and a Toyota x Uproxx commercial which featured VIAA herself.
VIAA’s music balances energetic, danceable beats with earnest female empowering lyricism. Layered with sparkling vocal harmonies, sticky hooks & nostalgia, she keeps you coming back for more - to a familiar place you may have never been to, but love nonetheless.
Valida (KCRW) DJ Set