Frank Productions and 94.1 WJJO present
4th Floor, Divyded
701A E. Washington Ave
Madison, WI, 53703
This event is 18 and over
Watch & Listen
Las Vegas will always be the city of sin, but it means a lot more to OTHERWISE.
While the rest of us go there to let off steam, roll the dice and enjoy the eye candy, OTHERWISE grew up in the shadows of all the bright lights and broken dreams. Las Vegas is their home, and it's where they've lived life, faced death, and climbed the mountain of trials and tribulations that have become True Love Never Dies, their debut album for Century Media Records.
"We weren't as aggressive when my brother and I first started jamming, but then things started to happen – people died, relationships ended and life got more real," says OTHERWISE frontman Adrian Patrick. Despite being raised in a tight-knit family, Adrian only started playing music with his brother – guitarist Ryan Patrick – a few short years ago. "Our writing was a lot simpler when we started, but as circumstances forced us to grow up, our music matured with us. Tragedies and loss are part of life, and our music is one of the ways we maintain a positive outlook despite the setbacks."
Nowhere is that more evident than on the band's breakthrough single, "Soldiers." The song began as a metaphor for the battle that unsigned bands go through to get their message heard as artists, then quickly transformed into an anthem for everyone living on the front-lines of life. "When I started writing the lyrics, I was staring at my bandmates and thinking that they are my brothers in arms," says the singer. "It was going to be our anthem, but by the time I finished I realized it was an anthem for our whole nation. We are all soldiers fighting for something, whether it's to put food on the table, to be heard, or just to be happy. Every soldier is human, and we're all human."
Already hailed by Fox News as the No. 1 unsigned band in America, "Soldiers" became the song that brought the local Vegas rockers to the national spotlight. Hand-picked to perform alongside Avenged Sevenfold and Five Finger Death Punch on the mainstage of the inaugural 48 Hours Festival in October 2011, MTV Headbangers Ball host and Sirius XM DJ Jose Mangin was so impressed by OTHERWISE that he immediately added "Soldiers" into rotation on Sirius XM's Octane channel.
In a matter of weeks, the track reached the top of Octane's charts, the single sold more than 10,000 units independently, and Las Vegas' best-kept secret was making tremors at a national level. They signed with Century Media Records in December, began recording their debut album with acclaimed producer Jay Baumgardner [Godsmack, Bush, Papa Roach, Seether, Sevendust, P.O.D.] at his NRG Studios in January, and in February embarked on their first national tour as a band, opening for Pop Evil.
"Soldiers" is the first time America is hearing OTHERWISE, but it's not the first time they're hearing Adrian Patrick, who was the featured male vocalist on the In This Moment single "The Promise," from the band's 2010 album A Star-Crossed Wasteland. Patrick was asked to record a scratch vocal for the song, so producer Kevin Churko could shop the track to more established vocalists... However, the results were so good his vocals ended up making the final cut, and his duet with In This Moment frontwoman Maria Brink was promoted and performed on each date of 2010's Mayhem Tour. "Ryan and I followed Mayhem around in our Mom's decade-old minivan," says Adrian, who hit the road with his brother and put 17,000 miles on the vehicle, paying for gas by walking into the crowd and selling CDs on every date of the tour. "We had to send the van off to a junkyard right before Thanksgiving – I had a lump in my throat."
OTHERWISE aren't the first band to put their blood, sweat and tears into their music, but they are the only band who could have made True Love Never Dies – the 11-track debut is a testament to their perseverance in the face of adversity, and a living, breathing tribute to their cousin, who died shortly before they signed with Century Media. "Our cousin had those words tattooed on his neck, so now we're holding onto that idea, and the belief that true love never dies," explains Ryan of the album title.
On an album ripe with anthems, "Scream Now" and "Vegas Girl" are arena ready - the first a call to arms for everyone to scream out in unison (for loved ones, lost ones and life), while the latter is a testimonial of sorts – not pointed at any one girl in particular, but definitely targeting a particular "type" of girl. One of the album's more emotional moments is "1000 Pictures (I Don't Apologize)." "We wrote that song one night in Hollywood," says Ryan, "the chords came, the melodies came, heartbreak came right after... and the lyrics were written. It's an anthem for the heartbroken."
"When we look back at the songs and their subject matter, calling the album True Love Never Dies was very fitting," says Adrian. "We've worked really hard to get to this point, and this album is proof that hard work, perseverance, and a little bit of talent can take you a long way." Adds his brother Ryan, "we're at the foot of Everest now – we've been climbing the small desert hills in Vegas, now it's time for the mountain..."
Sometimes great things happen in the most unlikely places. Take the tiny Northern Wisconsin town of Three Lakes as an example. In March 2004, Ryan Wallis (lead vocals/guitar), Zach Hales (lead guitar/vocals), Tim Hales (bass/vocals), and Mike Maney (drums) put together a makeshift band to compete in a local high school talent show. As a completely unassuming collection of music loving friends, the group walked away from the contest with the trophy and decided to pursue their new band seriously.
Honing their writing and playing skills while tearing through a steady diet of live shows across the North Country, 4th Floor was asked to record the theme song for the sports show, Outdoor Frontiers, in 2006. Shortly after, the band entered A440 Studios in Minneapolis to record their first album.
Titled “Released”, the record found its way into regular rotation on local commercial rock stations Z104.1 Real Rock and 94.5 WRJO. “Released received solid spins on 250 college market radio stations throughout the US, fueling the band’s tour schedule and taking them to larger markets, stages, and audiences.
2009 found the band with their new, sophomore release in hand. “Newton’s Cradle” was recorded at Whitehouse Studios in Wausau, WI and the 14 track disc is a flamethrower. On display throughout is a more uniform and in-your-face style of song writing. Just an Illusion, All I Need, and Only Dying provide power, big harmonies, and plenty of rock radio hooks. The musicianship is impeccably road-worn and Wallis’ vocals crash through the tracks like a finely aimed wrecking ball. Additionally, the Hales’ brothers provide lead vocals on the tracks Burn, Holy Water, Lies, Newton’s Cradle, and Sleazy, further showing the true depth of talent that has emerged from the band.
Currently, 2012 has found 4th Floor continuing playing shows in support of Newton’s Cradle and as always, new material is in the works for an EP coming soon! The band is planning to tour extensively and lock in regional and national radio exposure this year. The band is very excited for the future and is looking forward to releasing new music!
4th Floor has had the privilege of sharing the stage with Red, Tantric, Royal Bliss, Papa Roach, Black Stone Cherry, Hinder, Nonpoint, Hellyeah, Finger 11, Quiet Riot, Machine Head, as well as playing with countless other local/regional bands from Wisconsin, Illinois, Minnesota, and Iowa. With an incredible sophomore record, along with new hook laden material, their heavy sound, classic and southern rock influence, the band is poised to become one of the Midwest’s most original and accomplished acts.
Divyded has set out from day 1 to be something different and unique and set themselves apart from everyone else. Even with the departure of another member, Divyded continues to separate and create something new and Bad Ass! With the addition of Kelly ripping your face off with her in your face screams and melodic tones, Dean on Bass and Rick with Leads, ‘Das’ and Hagberg sat down and punched out the newest chapter of Divyded. A new Era in Metal has been born! Look for us at a national venue near you!
High Noon Saloon
Fri, July 21
Fri, July 21
Sat, July 22
Sun, July 23
Mon, July 24