General Magic

UK/USA, Feature Documentary, 2018, 93 min

​...the biggest kick is giggling at the key players’ startlingly accurate predictions of the kind of world we’re now living in. - Village Voice​

Everything that touches our daily lives, like social media, e-commerce and even emojis, had its original vision at General Magic, the most spectacularly successful business failure in history. In 1994, the company invented and produced the world's first smart phone, which worked fine. But there was little demand, mainly because this was before the Internet, 3G and Google: the world wasn’t ready to hold the world in its hands. General Magic failed big and messy, but its brilliant young engineers fanned out and literally changed the world—they invented the iPad, the iPhone and the Android. And the company, remarkably, caught its rocketing rise and dismal fall all on video.​ This film is a tale of how great vision and epic failure can change the world.

Directed by Sarah Kerruish, Matt Maude
Colorado Premiere
Director / Producer Matt Maude (in person)



Online and phone sales end 90 minutes before each film begins. Tickets can be purchased on the day of the event at the program venue 30 minutes before start time.

Theater Doors will open 15-30 minutes before each film begins.


Monday - Friday   3pm - 7 pm

Saturday         12pm -5pm


Thursday, Feb 28    12pm - 8:30pm

Friday, Mar 1        9am - 8:30pm

Saturday, Mar 2     9am - 8:30pm

Sunday, Mar 3       9am - 8:30pm

*The Box Office will close each night of the festival 15-30 minutes after the last film at Boulder Theater begins.

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