Anyone who cares about rock and roll knows that San Francisco has been a mainstay and hideaway for talent ever since rock and roll started coming here. Countless faces have come and taken a picture for their scrapbooks, but you can count on one hand the bands that showed up, dug their heels into the sand, and dared anyone to make them move from their spot. I could talk about others, but not really. The truth is, the only real rock and roll band that has stuck around The Bay and still matters, is APACHE. If San Francisco is a “revolving door”, then Apache is the group of kids that all hopped in and told the doorman to do something about it, or call the fucking cops. Being a band that smokes their weight in weed and spends more time in the hospital than the studio can take its toll. Apache knows it won’t last forever, but after watching them play, you will quickly realize THEY DON’T GIVE A SHIT. Like musicians on the Titanic, they’re going down, playing to the cold bitter end. Long story short, Apache is the cockroach family in your floorboards. Try and kill them all you want, but honestly you are probably better off moving or setting the building on fire. Sorry, but Apache is too stoned to go anywhere. Whether you like it or not, Apache is THE Bay Area band, and they are here to fucking stay.

There weren't any groups playing the kind of music the lads in SO WHAT wanted to hear so they had to invent their own genre. They call their music "Hard 'Gum". As in, hard bubblegum. Basically, super catchy stick-in-your brain-for-days melodies like THE OHIO EXPRESS, CRAZY ELEPHANT, and JOEY LEVINE, but without the twee subject matter and much, much LOUDER. SO WHAT are an amalgam of the records they collect: JUNKSHOP GLAM/BUBBLEGUM/PROTO PUNK. They come on like the bastard sons of THE EQUALS, JOOK, and bubblegum/glam era GIORGIO MORODER with a dash of VANDA/YOUNG set of brass balls. Their sweet spot of reference is '68 to '74, before the dreaded disco plague forever ruined going the discothèque.

Lead vocals and lead guitar are by JASON DUNCAN. PAUL OXBORROW plays guitar and does backing vocals. Their second-to-none rhythm section is comprised of SEAN LENNON on bass guitar and JOHN TYREE on drums. They played their first show in December 2013. They recorded their debut single with CHARLIE KARR (Hot Lunch, Harold Ray Live In Concert) engineering. It was released in July 2014 on Grazer Records. Their second single "Why Can't I See You Tonight" was released in May 2016 on Just Add Water Records. Their debut LP "Hard Gum" co-released by Just Add Water Records and Surfin' Ki was released in December 2016. As of January 2017, So What lives out their dreams and tours with the one and only DERV GORDON of THE EQUALS. So What are released their new single "Deep Freeze" to coincide with their first ever European/UK tour in Oct/Nov 2018.

Casual Vibes

“...Like a Gold Medallion laying on a pillow of chest hair in the dive bar of your mind. They’re good times all the time. There is a decent chance you’ve been looking for this band your whole life.” -Classic Rock Magazine / June 2018

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