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“A ‘yoke’ is something that holds things together. ‘Lore’ means a set of stories or a collection of ideas about an event, time, or culture,” explains Adrian Galvin, when asked about the meaning behind his musical moniker Yoke Lore. “I want to tell stories about how things are bound and held together. I think something’s value is in its relationship to everything else. Work in the joints; where things connect.” Brooklyn-based project Yoke Lore is the new musical venture of Adrian Galvin, previously of Yellerkin and Walk the Moon. Yoke Lore layers the harmonies of Panda Bear, the soulful beats of M83, and the modern pop of Blackbird Blackbird to tell “the stories of how we are bound.” Galvin’s songs start with the folksy timbre of a banjo and add echoing waves of vocals and percussion to create unforgettable pop music with tactile sincerity and conviction.
Galvin grew up in an artistic family, his mother a director and his father an actor and sculptor. He was immersed in painting, photography, and ballet from an early age, eventually finding his first musical passion in the drums. While pursuing music, his artistry in other disciplines has not faltered, even lending his own artwork as the cover of his 2016 debut EP, Far Shore. It received glowing reviews from Consequence of Sound, Pigeons & Planes, The Fader, NYLON, and more. Far Shore achieved over 4 million Spotify streams, 3 Hype Machine top ten singles, and songs from the EP were featured in MTV’s The Real World and Netflix’s Santa Clarita Diet. Galvin ended 2016 on a fall tour with Elliot Moss and a winter run of dates supporting Handsome Ghost.
When he’s not writing and recording new music, Galvin can be found teaching yoga or performing with his modern dance company Boomerang in Brooklyn. The physicality of his dance background helps Galvin communicate his message and connect with an audience while performing on stage as Yoke Lore. The live show finds Galvin using his entire being to connect his words and movement in a physical performance of the songs.
After kicking off 2017 with shows playing alongside Shura, Wild Child, and Urban Cone (as well as at Savannah Stopover and SXSW), Yoke Lore spent most of his spring and summer on the road. He supported Overcoats in the US and then traveled overseas for The Great Escape and a UK tour with The Pains of Being Pure at Heart. In June, he released his sophomore EP, Goodpain featuring the single of the same name that has since hit over 3 million Spotify streams. Yoke Lore played festivals all summer on the east and west coasts, leading up the the Billboard Hot 100 Music Festival in August. That same month, he recorded a cover of Savage Garden’s “Truly, Madly, Deeply” for Spotify Sessions that hit Spotify’s Top 10 Viral chart. In the fall, he toured with Overcoats again and then supported Aquilo to end the year. Yoke Lore began 2018 with his first headline tour, and he’ll be supporting FRENSHIP on tour through the spring.
The breakthrough single from Bay Ledges, "Safe" came to life in a moment of major creative upheaval. After spending few years in New York City, musician Zach Hurd took off for L.A., got a job at a restaurant in Venice, and put his music career on the backburner. While crashing at his sister Georgia's place, he soon began writing and recording on his own as a way to reconnect with the pure joy he'd found in making music as a kid.
"I'd come home from work and record these songs and not really even think about releasing them, since they were so different from the heavier, more acoustic stuff I'd done before," says Hurd. "It was just something to do for fun and to explore, without ever laboring over anything. The only goal was to get out of my own way and make songs that felt good to me."
Sunny yet soulful, warmly textured and sweetly melodic, "Safe" was sparked by the newfound sense of possibility that Hurd discovered in moving to L.A. "It's a love song, but there's a bigger theme of meeting people who seem in touch with the magic of creating, especially the idea of creating just to create," Hurd points out. With its heart-on-sleeve sensibility, "Safe" reveals the delicate contrast at the heart of Bay Ledges, embodying both a carefree spirit and powerful depth.
In November 2016, at the urging of his sisters and friends, Hurd released "Safe" online but made no effort to promote it. Within weeks, the track landed on Spotify's Fresh Finds playlist, then shot up the Global Viral chart. "At the time I was in Williamsburg, Virginia, helping to clear out my grandparents' old house," recalls Hurd, who's originally from Bath, Maine. "Every day I'd wake up to something new. It was so surreal -- like, 'This unbelievable thing is happening, and I'm in Colonial Williamsburg and there's no one to celebrate with.'" With "Safe" drawing attention from a host of record labels, Hurd soon signed with S- Curve Records and has been preparing for the release of Bay Ledges' debut EP.
Borrowing the name Bay Ledges from a plot of land his grandparents owned in the Maine woods, Hurd grew up on the Paul Simon and Beach Boys and Aretha Franklin records his parents spun at home. But while he started playing guitar in middle school and writing songs in his early teens, he mostly kept his music to himself. "I was terrified to sing in front of anyone, so I was always secretive about it," says Hurd. It wasn't until his senior year of college that he began sharing his songs with the world. "One night we were all hanging out in the dorm and one of my friends asked me to play something," says Hurd. "He was like, 'Zach, we all hear you playing in your room all the time -- just play us a song.' I remember pulling the hood of my sweatshirt down over my eyes and being so embarrassed, and then when I was done they all burst out laughing, like, 'Dude, that was amazing!' It was just a side of me they'd never seen before."
After that night, Hurd began playing open-mic nights in Providence and -- once he'd graduated -- touring the country in a singer/songwriter duo. Eventually settling in New York, he then dedicated himself to developing his career as a solo artist, a venture that included winning the International Independent Music Awards' Best Pop EP prize for 2013's She Never Sleeps.
Now at work on the EP from Bay Ledges, Hurd has made a point of sticking to the uncalculated approach he brought to the making of "Safe." "I used to get so focused on trying to express things in a poetic way, I'd end up not really saying anything at all," he says. "This is the first time I've been able to stop myself from self-editing in my attempt to please others." With Bay Ledges evolving from a passion project to a fully realized musical outfit (also featuring vocals from sister Georgia), that lack of self-editing has served a higher purpose for Hurd. "It's easy to get caught up in trying to come off a certain way," he says. "Making this music lets me connect with myself. Throughout the creative process, I have to check in and make sure I'm not giving in to any pressure, and just go with the songs that are coming out of me, because those are the most honest. It's difficult sometimes, but it's also so freeing and so much more fun that way."