Sevendust 20th Anniversary ***TICKETLESS VIP UPGRADES***

You don’t have to change everything. However, realigning can be the healthiest
remedy after nearly two decades in the music business. Going into their eleventh fulllength
album, Kill The Flaw [7 Bros. Records/ADA Label Services], Sevendust changed
a lot around them regarding the infrastructure of their organization, but they didn’t alter
what matters the most—the music. Following their first significant break (two months)
since forming, the Atlanta group—Lajon Witherspoon [lead vocals], Clint lowery [lead
guitar, backing vocals], John Connolly [rhythm guitar, backing vocals], Vince Hornsby
[bass], and Morgan Rose [drums]—entered their new creative hub, Architekt Studios in
Butler, New Jersey, completely inspired and invigorated.
“For the first time in our careers, the avenues were swept off with all of the trash we had
on them before,” admits Lajon. “We didn’t have certain people’s hands in our pockets or
helicoptering the situation to what they thought it should be. We took a lot of things in
our own control. As a result, it’s a new chapter for us.”
“That’s why the record is called Kill The Flaw,” explains Clint. “It’s basically about cutting
off the baggage from your life and career and trimming down the excess that holds you
back. We’ve had a lot of struggles with the industry. We changed everything about our
business. It’s a rebirth in a sense, as far as what we want to do, how we’re going to do
it, and who we’re going to it with. We’ve learned from our mistakes.”
There were a few other significant changes as well. Instead of holing up in a hotel,
Lajon, Clint, and John rented a house together. The sessions became “24-hour” as the
guys cooked breakfast together, hit the gym, and then locked themselves in the studio
until midnight every day for five weeks. They also penned the music alongside one
another in the studio, jamming everything out in the same room.
“It made everything feel like it did when we first started,” smiles Lajon. “We went in, sat
down, looked at each other, picked up the instruments, and began rocking out.
Recording like an actual group gave everything more substance.”
“I wanted to embrace what Sevendust is on Kill the Flaw,” declares Clint. “It’s the
contrast of the melodic vocal over a very percussive, heavy musical landscape. That’s
what we’ve always done. That’s one of those things our fan base really connected to.
They’re our life’s blood. There’s no question. We allow our fans to have more of a voice
than other bands. We love putting out records that people can say, ‘This what they do.
This is the type of band I want to support.’”
The first single and album opener “Thank You” upholds the pillars of their signature
style with a buoyant guitar groove, bombastic drums, and soulfully striking refrain.
“There’s always someone trying to keep you down,” sighs Lajon. “At the end of the day,
that negativity makes you stronger. You’re still going. It says, ‘Thank you for putting me
down. Thank you for making me work harder. Thank you for hating!’”
The band received an unexpected surprise in early December, as “Thank You” was
nominated for a GRAMMY® for Best Metal Performance. It’s the bands first nomination
in their near-twenty-year career.
“It’s unbelievable to be nominated for a GRAMMY® and we thank the Lord for this
opportunity,” said Lajon. “We are so grateful to everyone who has helped us achieve
this.”
“Thank You” has received a lot of attention for the band since it was released. In
September, the song was featured in an Apple Keynote speech from the Bill Graham
Civic Auditorium in San Francisco. Jen Folse, senior design producer and part of the
Apple TV team, showcased “Thank You” during the finale of her promo of the new
Apple TV. As she stated during her presentation in regards to the band, “So you
probably wouldn’t have guessed it, but I am quite the metal head and this is one of my
favorite bands.”
Meanwhile, “Death Dance” builds from an eerie clean guitar into a towering distorted
verse that’s as robust as it is raw. Everything converges on an undeniable vocal chant
during the chorus. “That’s the summer dance jam right there,” chuckles Lajon.
“It’s based around the social media era we’re in with all of its vanity and ego,” reveals
Clint. “We all get caught up in it. People try to enhance their looks without putting any
energy towards giving back. The dead are society staring at their iPhones. You’ve got to
see the world. You can’t look at a screen for that.”
Then, there’s “Not Today,” which is equally stirring and soaring with its six-string
beatdown and vulnerably vibrant vocals. “That’s another one about change,” continues
Clint. “It’s us as a band basically making a choice to change who we work with and how
we do what we do. It’s us addressing things that have stopped that from happening.
You’re lashing out at someone and explaining how you’re going to be a different version
of yourself.”
Thankfully, they’re still Sevendust through and through, and that’s what forged one of
hard rock’s most diehard audiences. 2014’s acoustic offering Time Traveler’s & Bonfires
saw an overwhelming response from that community, being quickly funded through a
highly successful PledgeMusic campaign. Just a year prior, Black Out The Sun entered
Billboard’s Top Hard Music Albums chart at #1 and landed at #18 on the Top 200. They
kicked off their illustrious career with an untouchable string of three gold albums,
beginning with their self-titled 1997 debut and continuing with Home in 1999 and
Animosity in 2001. Along the way, they’ve sold out shows everywhere and given
unforgettable performances at the likes of Rock On The Range, Woodstock, OZZfest,
and Shiprocked! to name a few. However, the new chapter starts now.
“I hope people know we’re the real deal,” concludes Lajon. “That’s the most important
thing. There’s substance here. That’s why everybody keeps coming back, and we’re
beyond thankful for that.”
“I want everybody to walk away surprised,” Clint leaves off. “I hope it’s better than they
imagined, and they get this reassurance that we’re all connected. We want to give
people fresh, quality music. I hope they feel prideful they’ve stuck with us through all of
these years.”

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