R.A. The Rugged Man

R.A. the Rugged Man, is an emcee from Suffolk County, New York on Long Island. At 18, R.A. signed with Jive Records and then in the mid 90's signed with Priority Records/EMI, his contract was later absorbed by Capitol records before going independent in the early 2000s. Throughout his career he's worked with various artists including the Notorious B.I.G., Mobb Deep, Sadat X, Akinyele, Chuck D of Public Enemy, Jedi Mind Tricks, Kool G Rap, Wu-Tang Clan, Masta Killa, Killah Priest, and producers Trackmasters, Erick Sermon, DJ Quik, Buckwild, Alchemist, and Ayatollah. He was featured on all three of Rawkus's Soundbombing albums, as well as the platinum-selling WWF Aggression album, performing the theme song for Chris Jericho. In Ego Trip (magazine) Vol. 1, Issue 3, the Notorious B.I.G. was quoted as saying, "I thought I was the illest," when referring to R.A. In 2004 he released the album "Die, Rugged Man, Die" on Brooklyn based label Nature Sounds. R.A. has cameos in several music videos including Havoc from Mobb Deep's "I'm the boss," and Sadat X's "Throw the Ball" and "Old Man" featuring Wu-Tang Clan's RZA, Masta Killa and Ol' Dirty Bastard in one of ODB's final video appearances.


A-F-R-O (All Flows Reach Out) is an 18-year old MC from Los Angles, CA. He first gained notoriety in 2014 for an audio submission to R.A The Rugged Man's 'Definition of a Rap Flow' contest, which quickly went viral. R.A. described the submission, saying "this kid won the contest before it even ended!" It became a platform to showcase A-F-R-O's "off the top" ability; witty word play, distinctive voice & a complexity to his rhyme schemes.

A-F-R-O quickly captured the attention of notable figures in music. Questlove is quoted as saying, "A-F-R-O is the future of Hip-Hop." Queen Latifah personally requested him to perform on her talk show. He's been invited into studio sessions with producers such as DJ Premier, Erick Sermon, Pete Rock, Prince Paul, DITC, Marco Polo & Mr. Green.

A-F-R-O has also shown that his talents extend outside the booth, as he landed a prominent role in VH1's recent show 'The Breaks.'

A-F-R-O is now prepping upcoming EPs & has a consistent tour schedule, including festival appearances at SoundSet, Splash Festival, and more.

Los Angeles-born, Armenian-American rapper R-Mean is bringing word of his mountainous ancestral republic to one of our biggest cultural expressions of all: hip-hop. As the first rapper of Armenian descent to achieve his level of international and national acclaim. His multi-cultural background and extensive fan base has afforded him multiple opportunities to perform around the world including Canada, Europe, and all over the United States. R-Mean’s lyrical prowess and melodious flow has amounted to national recognition, famous friends and critical acclaim. With a flow reminiscent of Nas and Eminem, influenced by his diverse, upbringing, always staying true to organic Hip-Hop, R-Mean breaks international barriers through his music like no other.

Born in Los Angeles, he was raised in Amsterdam by a single mother, after losing his father who succumbed to an ill-timed death due to medical malpractice. Growing up he faced the dark challenges and oppression posed to minorities. Using college as a means of moving to California to pursue his musical dreams, he graduated from UCLA and went on to obtain a Doctor of Pharmacy degree from Loma Linda University. During his schooling he continued recording and developing himself as artist but chose to stop working as a pharmacist a couple years ago to instead heal people through music instead of medication.

R-Mean’s lyrical prowess and melodious flow has amounted to national recognition, famous friends and critical acclaim. Armed with a strong and loyal fan base that never fails to show how much his music touches people's lives. He is honored to have received fan mail with heart felt testimonials and pictures of people bearing tattoos of his name and lyrics. He has been featured as the opening act for Nas, Bone Thugs N’ Harmony and most recently Method Man and headlined sold out concerts at notable venues like the House of Blues Sunset, Troubadour and the Mayan LA. His most notable live radio and TV accomplishments include appearances on MTV’s “Rapfix” with Mobb Deep (2012) and "Rapfix" year end cypher (2014), freestyling on the world famous “Wake Up Show” on Power 106 and Shade 45, and numerous appearances on “Sway in the Morning” on Shade45. His music video "Lost Angels" featuring multi-platinum artist The Game debut on MTV Jams in Nov 2013 and his highly anticipated mix-tape "Far from Heaven" (iTunes) dropped in Nov 2013. His song Open Wounds dedicated to the Armenian Genocide lead to the foundation of Open Wounds 1915 organization to spread awareness through hip-hop and social media. The movement has reached to all corners of the world in just one year. In July 2015 R-Mean released his most ambitious album to date, 7 Deadly Sins, on Pentagon Records. The album was announced via a Kickstarter campaign which raised $54k in pre-orders. In October 2016 he released the “Nas & Em” tribute mixtape with Dj Base featured on HotNewHipHop.com.

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