So this is how LuckyMe put it…
"So we went to SXSW with HudMo in March 2010 and the best band we saw by about 700 miles was Cubic Zirconia. Come on, this was Tiombe Lockhart's new band. We've loved her sci-fi tinged, smarter than everyone soul music for years. Not to mention Nick Hook being a man of legacy, playing in bands for Drop the Lime and EL-P (Def Jux). It never occurred to us we would become friends with these guys, hang out, smoke a joint or eat steaks. So when we got back to Scotland and Nick hollar'd about the prospect of working together we were very honoured to sign these guys for an amazing LP featuring Bilal, Drop The Lime and DâM-FunK."
"Seriously, this band will fuckin destroy your club, your concert hall, your living room. It's acid tinged pop music that hints towards a tradition of great NYC loft parties and the vivacious structure of punk bands like ESG and Liquid Liquid. But you know, Cubic's music is more than that. It's not trying to be anything else than Nick Hook, Tiombe Lockhart, Daud Sturdivant & Justin Tyson going in as hard as they can. I mean, what shall we call it? We have to call it something – that's the way of music journalism. Let's go for ethnic disco."