Many Rivers To Cross

Carlos Santana

Delivered with a level of passion and soul equal to the legendary sonic charge of his guitar, the sound of Carlos Santana is one of the world's best-known musical signatures. For more than four decades—from Santana's earliest days as a groundbreaking Afro-Latin-blues-rock fusion outfit in San Francisco—Carlos has been the visionary force behind artistry that transcends musical genres and generational, cultural and geographical boundaries.
Long before the category now known as "world music" was named, Santana's ever-evolving sound was always ahead of its time in its universal appeal, and today registers as ideally in sync with the 21st century's pan-cultural landscape. And, with a dedication to humanitarian outreach and social activism that parallels his lifelong relationship with music, Carlos Santana is as much an exemplary world citizen as a global music icon.
Santana's star arrived in the era-defining late 1960s San Francisco Bay Area music scene with historic shows at the Fillmore and other storied venues. The group emerged onto the global stage with an epic set at the Woodstock festival in 1969, the same year that its self-titled debut LP Santana came out. Introducing Santana's first Top 10 hit, "Evil Ways," the disc stayed on Billboard's album chart for two years and was soon followed by two more classics — and Billboard #1 albums — Abraxas and Santana III.
Ever since, for more than forty years and almost as many albums later, Santana has sold more than 100 million records and reached more than 100 million fans at concerts worldwide. To date, Santana has won 10 GRAMMY® Awards, including a record-tying nine for a single project, 1999's Supernatural (including Album of the Year and Record of the Year for "Smooth") as well as three Latin GRAMMY's. In 1998, the group was ushered into the Rock and Roll Hall of Fame, whose website notes, "Guitarist Carlos Santana is one of rock's true virtuosos and guiding lights."
Among many other honors, Carlos Santana received Billboard Latin Music Awards' 2009 Lifetime Achievement honor, and, he was bestowed Billboard's Century Award in 1996. On December 8, 2013 he was the recipient of the 2013 Kennedy Center Honors Award. Rolling Stone has also named him #15 on the magazine's list of the "100 Greatest Guitarists of All Time" noting that "Santana's crystalline tone and clean arcing sustain make him the rare instrumentalist who can be identified in just one note." And, with the 2014 release of Corazón, Santana surpassed the Rolling Stones and, along with Barbara Streisand, is one of only two music acts in Billboard history to score at least one Top Ten album for six consecutive decades from the 1960s on.
Santana's new album Corazón (RCA/Sony Latin Iberia) released May 6, 2014 is a collaborative effort with the biggest names in Latin music including ChocQuibTown, Lila Downs, Gloria Estefan, Fabulosos Cadillacs, Juanes, Ziggy Marley, Miguel, Niña Pastori, Diego Torres, Samuel Rosa of Skank, Cindy Blackman Santana, Romeo Santos, Soledad, Wayne Shorter, and more. This is Santana's first Latin music album of his iconic career. The album is certified U.S. Latin Double Platinum and was the top selling Latin Music album in the United States for six consecutive weeks. HBO Latino & HBO Latin America celebrated the release with multiple HBO specials through a two part TV event: a behind the scenes reality themed special called "Santana: De Corazón" and the airing of his mega concert and documentary "Santana-Corazón: Live From Mexico, Live It To Believe It." On September 9, 2014 a DVD/Live CD of the event was released documenting the show in its entirety. Both specials, and the DVD, include performances from the all-star line up that graces the album Corazón.
In the fall of 2014, Carlos Santana released his memoir "The Universal Tone: Bringing My Story to Light" which offers a page-turning tale of musical self-determination and inner self-discovery, with personal stories filled with colorful detail and life-affirming lessons. It's a profoundly inspiring tale of divine inspiration and musical fearlessness that does not balk at finding the humor in the world of high-flying fame, or at speaking plainly of Santana's personal revelations and the infinite possibility he sees in each person he meets.
Beyond music, in the lifestyle and entertainment realm, River Of Colors (ROC) has enjoyed tremendous success with the Carlos by Carlos Santana and Unity by Carlos Santana brand names. Founded in 1997, ROC is dedicated to bringing products to market that embody the passion and integrity of Carlos Santana—and that are true to his distinctive style and taste. ROC's endeavors encompass products including shoes, handbags, headwear and sparkling wine, as well as signature musical instruments including electric guitars and hand percussion instruments. ROC products are distributed at better retail stores internationally. For more information, visit www.santana.com.
The arc of Santana's performing and recording career is complemented by a lifelong devotion to social activism and humanitarian causes. The Milagro Foundation, originally established by Carlos Santana and his family in 1998, has granted more than five million dollars to non-profit programs supporting underserved children and youth in the areas of arts, education and health. Milagro means "miracle," and the image of children as divine miracles of light and hope—gifts to our lives—is the inspiration behind its name.

John Legend

John Legend is a nine-time Grammy Award winning recording artist, critically-acclaimed concert performer, philanthropist/social activist, and was named one of Time magazine's 100 most influential people. Legend's debut album, Get Lifted (2004) sold more than three million copies worldwide and earned an astounding eight Grammy nominations with three wins for Best New Artist, Best Male R&B Vocal Performance and Best R&B album. Legend's follow-up album, Once Again (2006) earned RIAA platinum certification and a Grammy Award for Best Male R&B Vocal Performance. High off the success of his third consecutive Top 10 album, Evolver (2008), Legend embarked on an extensive world tour with an 11 piece band - his largest traveling show to date. Inspired by the monumental 2008 Presidential election, Legend teamed up with The Roots to release the socially conscious album, Wake Up! (2010.) The album was nominated for five Grammy Awards and won Best R&B Album, Best Traditional R&B Vocal Performance and Best R&B song (for "Shine"- an original composition also featured in Academy Award-winning director Davis Guggenheim's documentary film Waiting for Superman) along with two NAACP Image Awards for Outstanding Album and Outstanding Duo, Group or Collaboration. In 2007, Legend launched the Show Me Campaign, a nonprofit organization fighting poverty around the world. John also sits on the Boards of The Education Equality Project, Teach for America, and the Harlem Village Academies. Legend has been honored several times for his activism, including the 2010 BET Humanitarian of the Year award, the 2009 CARE Humanitarian Award for Global Change, and the 2009 Africare's Bishop John T. Walker Distinguished Humanitarian Service Award. In early 2012, Legend released one of the hottest songs of his career, the RIAA gold-certified hit "Tonight (Best You've Ever Had)," which sat atop the Urban AC radio chart for six consecutive weeks. Legend recently released his fifth studio album Love in the Future, with executive producers Kanye West and Dave Tozer

Dave Matthews

Earlier this year, Grammy-Award winning duo Macklemore & Ryan Lewis self-released ‘This Unruly Mess I’ve Made,’ the follow up to their multi-PLATINUM, award winning 2012 album ‘The Heist.’ The thirteen track LP includes PLATINUM selling single “Downtown” (featuring Kool Moe Dee, Melle Mel, Grandmaster Caz, and Eric Nally), as well as previously unavailable “Growing Up” (featuring Ed Sheeran) and “Kevin” (featuring Leon Bridges). In the past year the duo completed a 84* date world tour spanning 3 continents, they performed multiple times on The Tonight Show with Jimmy Fallon, Jimmy Kimmel Live!, the Today Show, Late Night with Stephen Colbert and have Macklemore has been interviewed on The Daily Show with Trevor Noah and have been profiled on NPR All Things Considered and in the New York Times. Rolling Stone called the album “heartfelt… at [the duo’s] best balancing introspection and teacherly realism,” NME called the album “easy to love”.

T.I.

Clifford Joseph Harris, Jr. (born September 25, 1980), better known by his stage name T.I. (and formerly T.I.P.), is an American rapper, record producer, actor and entrepreneur from Bankhead, Atlanta, Georgia. T.I. embarked on his music career alongside his longtime friends and fellow rappers in the Southern hip hop group Pimp Squad Click (P$C). He is the founder and co-chief executive officer (CEO) of Grand Hustle Records, which he launched in 2003. In 2009, Billboard ranked him as the 27th Artist of the 2000s decade.

With his multi-Grammy Award winning music career, continued work in film and television, and multiple written works, Common has emerged as one of Hollywood's most sought after leading men.

His numerous previous accomplishments in film and music include starring on the silver screen in films such as SMOKIN ACES, AMERICAN GANGSTER, WANTED, TERMINATOR SALVATION, DATE NIGHT and JUST WRIGHT. In 2004,... he partnered with Chicago native and rap music mega-star Kanye West to produce the album BE, which went on to garner four Grammy Award nominations. In 2007 COMMON released his critically acclaimed seventh album Finding Forever where it debuted at #1 on the Billboard 200 Album Chart and it went on to earn a Grammy award. His eighth album, Universal Mind Control, was released in 2008 and was nominated for a Grammy in the category of Best Rap Album.

COMMON will next be seen starring alongside Ashton Kutcher, Robert De Niro, Halle Berry, Jessica Biel and Hilary Swank in New Line's NEW YEAR'S EVE. Directed by Garry Marshall, this romantic comedy will premiere on December 9th, 2011. Also due out in 2011 is the much anticipated AMC series, "Hell on Wheels." COMMON plays the role of "Elam," a freed slave who comes west in post-Civil War America seeking work on the Transcontinental Railroad. COMMON has also recently finished filming the Walt Disney Studios Motion Picture fantasy film THE ODD LIFE OF TIMOTHY GREEN alongside Jennifer Garner, Joel Edgerton and Ron Livingston. Next up COMMON is set to start filming alongside Danny Glover and Michael Rainey Jr. in L.U.V. as "Uncle Vincent," a troubled ex-con who finds companionship with his shy 13-year-old nephew.

Prior to acting, COMMON rose to prominence as one of hip hop's most poetic and respected lyricists having recorded over eight albums and garnering multiple Grammy Awards. COMMON'S highly anticipated ninth album, The Believer, The Dreamer, will be released by Warner Bros. Records in November, 2011. The first single from the album, "Ghetto Dreams" featuring Nas, was recently released. The single artwork features a rare photo of Common and Nas from a video shoot in the mid 90's.

COMMON also offers an even younger generation a better understanding of self respect and love, by utilizing the cultural relevance of hip hop in the children's books he has written. His first book, entitled The MIRROR and ME, teaches lessons of life, the human spirit, and human nature. His follow-up book I Like You But I Love Me was nominated for an NAACP Image Award, and in 2008 he released his third book, M.E. (Mixed Emotions). COMMON will soon add to this list of accomplished written works with his revealing memoir, One Day It'll All Make Sense. Every aspect of his life's journey is unveiled in this deeply personal account of who COMMON is and the people, faith and events that have shaped and molded him into the award-winning, critically acclaimed conscious artist of today. This memoir will be on shelves beginning September 13, 2011 from Atria Books.

In addition to his music, film, and literary pursuits, COMMON has been the face, voice and inspiration behind some of the largest consumer brands in the country. COMMON was the voice of Gatorade's G Series Sports Drink commercial that was launched during Super Bowl 2010. In 2009, he was announced as the face of the new Diesel men's fragrance Only the Brave and he partnered with Microsoft as the inspiration and one of the designers to launch their Softwear clothing t-shirt line.

COMMON is a regularly requested guest speaker known to motivate and empower collegiate minds while speaking at prestigious universities across the country. In 2000, he launched the Common Ground Foundation, whose mission is dedicated to the empowerment and development of disadvantaged youth in urban communities by mentoring in three areas: character development, creative expression and healthy living.

Whether inspiring audiences through music, movies, television, books or his foundation, COMMON continues to break new ground, and remains to be one of hip-hop's most innovative, positive voices.

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