"So, you're a cute-as-a-button Stanford grad with a penchant for poppy seed buns and Air Jordans. What's your move? For K.Flay, it's garnering the respect of Kid Cudi, Snoop Dogg and Asher Roth by rocking the mic with soul. Check her softshoe between lyrical verse and husky harmony on "2 Weak," the pop jam we wished we had when we were cruising six deep in the CVS parking lot in our dad's van. If you're not bopping your head by the third key, you're grumpy." --RCRDLBL

"Before stepping out into the world as a forward-thinking rapstress, Illinois-raised K.Flay whiled the hours away in the Stanford libraries. Which explains well her effortless versatility demonstrated on MASHed Potatoes, a mixtape where she spits rhymes over everything from The Gossip to the Black Eyed Peas. K.Flay's eclectic approach to hip-hop–one that finds muses in NBA players and literary heroines alike–is what makes her one of the unlikelier names on the SXSW bill this year." --Crushable.com

: Colin Munroe is the Unsung Hero.
He spent his childhood immersed in music, teaching himself to play the drums, piano, guitar and record his compositions on his school's 8-track reel-to-reel, before moving from North Goer, Ontario to Toronto to attend university. Colin Munroe cut his teeth in the music industry producing hip hop and R&B for Canada's urban music community. After logging studio time with Glenn Lewis and Carlos Morgan, he co-wrote and produced 10 songs on Ray Robinson's Juno-nominated album, What it Is, and has cuts on the new Brassmunk CD (including How 'Bout feat. Moka Only) in addition to upcoming releases by Degrassi star Drake, Divine Brown, Saukrates and Frank n Dank among others. Recently several US artists have sought material from Colin including former Blackstreet member Chauncey Black (Universal/Motown), Sean Price and Brick and Lace (Geffen)