Formation

The band was formed in roughly 2003. Classmates Cacie Dalager and Bradley Hale met in high school marching band when they were both sixteen years old; they eventually started writing songs together, starting with an acoustic song dedicated to a college-bound friend.[2] The band's name, according to Dalager, came about as a typo while talking to friends online on their old band's account; it was originally being considered jokingly as a possible future EP title, but stuck as the band name when they officially started the project.[3] Dalager and Hale were joined by Brad's sister Britty on keyboards, and school friend Justin Schweim on bass for the recording of their first EP and their first few shows in the Minneapolis area.[citation needed] Shortly before the band began recording their first album, Schweim left their live setup, and Christine Sako stepped in. Jess Abbott joined the band in Summer 2009 after moving from Maine to Minnesota, initially just for the summer until she left for college, however she became a permanent member shortly after.

[edit] Cars (2007-2009)

In 2007, Now, Now signed to local Minneapolis-based indie record label Afternoon Records, founded by friend Ian Anderson.[3] The band recorded and released two EPs on the label in early 2008, titled Not One, But Two and In The City.[4][5] In September 2008, the band opened for Mates of State in Minneapolis, a performance that Dalager then regarded as "easily my favorite show we have ever played."[6] Anderson produced their full-length debut album Cars, released digitally on December 15, 2008[6] and on CD on July 9, 2009.[4] Its release was accompanied by an album release show on December 12 at Minneapolis venue 7th Street Entry.[6] The band played The Bamboozle festival on May 3, 2009[7] and supported Paramore on tour across Europe in December 2009.[8]

[edit] Label changes and Neighbors (2010-2011)

After about three years at Afternoon Records, Now, Now left the label, which they announced on their official blog on April 16, 2010.[9] Since then, the band has shortened their name from "Now, Now Every Children" to simply "Now, Now".[10] Of the name change, Dalager explained to SPIN: "We felt like we needed to disconnect ourselves from any childish image we had. It was a way of starting over and simplifying things for us."[11] Under their new name, they self-produced an EP titled Neighbors, which was digitally released on September 7, 2010 for 24 hours.[12] There were also 140 physical copies of the EP made, which sold out within 8 minutes of going on sale. The album was re-released on December 7 via No Sleep Records.[11] The band performed the at the first Popsickle Festival, presented by Motion City Soundtrack, at First Avenue on December 18, 2010.[13]

Now, Now began 2011 as a support act on all dates of Hellogoodbye's winter tour, along with Jukebox the Ghost, You, Me, and Everyone We Know and Gold Motel.[14] The band was also scheduled to be one of the support acts for Fake Problems on their Spring 2011 tour, but pulled out to prepare new material for their next full length record and to "clear [their] heads after so many straight months of touring"; they still performed on the Minnesota date.[15][16] On May 3, 2011, Now, Now released a collection of remixes of the Neighbors tracks, called Neighbors: The Remixes. In the same announcement, it was confirmed that the band would be recording their second full length album shortly thereafter, produced by Howard Redekopp.[17]

The band gained some mainstream exposure when their song "Neighbors" appeared in an episode of Grey's Anatomy ("It's a Long Way Back"), which aired on April 28, 2011. In fall 2011, Now, Now performed a short tour supporting All Get Out,[18] with an additional 2 dates supporting Mansions.

[edit] Threads (2012-Present)

On December 8, 2011, it was announced via their Facebook page that they had signed to Chris Walla's Trans Record Label - an imprint of Atlantic Records, and that their second album Threads would be released on March 6, 2012. [19][20]

Since the release of Threads, Now, Now have been an opening act for The Naked And Famous' US Spring Tour, and will be joining fun. on their Summer US tour in May.