Killer Mike got his formal introduction to the industry when he first appeared on the Outkast single "The Whole World" for which he won a Grammy. Mike then signed to Outkast's Aquemini label, which was distributed by Columbia Records, and in 2003 released his debut album, "Monster" which went Gold. After a short stay at Big Boi's label, Purple Ribbon/Virgin, Mike decided it was time for him to make moves on his own and in 2004 he established his own label, Grind Time Official. With no distribution, Grind Time still made an impact with Killer Mike releases including, "Dec Crack" in 2004, "The Killer" which won the SEA Mixtape of the Year Award in 2005, and "I Pledge Allegiance to The Grind I", which won Best Street Album at the 2007 Ozone Awards.
In 2007, the Atlanta native signed with SMC, in hopes of doing with the label what Dipset did with Koch. "I've done as much as I could do individually, slinging records and selling distribution," says Mike. "I got a goal, man. I literally have a goal of earning a raw, uncut, after taxes a million dollars with SMC and I know it's possible, ultimately I went with SMC because they believed in me."

Mike has established a crew, the Grind Time Rap Gang, who he plans to release through his label, Grind Time Official. With similar views on music as Mike, the crew is made up of like-minded artists from different backgrounds, who share the same passion and vigor for making dope music the hood can relate to.
Many artists have waxed poetic about telling the streets story but few have succeeded with the effectiveness that Mike displayed on his first album release with SMC, "I Pledge Allegiance to the Grind II." Mike's next release with SMC will be "Underground Atlanta," which will feature some of Atlanta's most notable hip hop artists including Gucci Mane, OJ da Juice Man, Pastor Troy, Princess of Crime Mob, Yung Ralph, Big Kuntry King, Young Dro, T.I., Stat Quo, Bobby Creekwater, Da Bill Collector, and Dem Getaway Boyz.
Underground Atlanta precedes Killer Mike's as-yet-untitled Grand Hustle debut, which he is currently recording. Mike sees this album as a way to give back to the Atlanta hip hop scene that gave birth to him and made him the artist he is today. Be on the lookout.

Asher Roth grew up in the suburbs of Morrisville, a small town roughly 10 miles northeast of Philadelphia. Born in 1988, he spent his time in school, rhyming and battling his friends for fun. In his 10th grade, he began rapping, writing songs and recording them in a friend's basement before selling them at school. After selling 250 copies in two days, Roth felt that a career in hip-hop was a possibility.

When he was in college, Asher opened an account on MySpace and posted some of his verses there. He even sent a "friend request" to Scooter Braun, an Atlanta-based promoter and former VP of Marketing for Jermaine Dupri's record label So So Def. One week after making friends with Scooter through the social network, he flew to Atlanta and was immediately signed by Scooter, who subsequently became his manager. Asher then decided leaving college and focused on his career as Hip-Hop artist. He dropped an indie album titled "Believe the Hype" in 2006.

Asher got into the mainstream rap scene after featured in DJ Drama-helmed mixtape "The Greenhouse Effect" in 2008. He then started making new music for his first major-label studio which hit the U.S. market on April 20, 2009.

Asher claimed his fame as "I Love College", the first single from the record soared to number 14 on Billboard Hot 100. An official remix for the song was recorded, featuring beatboxer Chesney Snow. Two other remixes were unofficial, having Chamillionaire, Lil Wayne and Jim Jones's vocals on the lines. Keri Hilson, Cee-Lo, Jazze Pha, Busta Rhymes and pop duo Chester French are among those signed to make a collaboration with Asher in the album.