"Bainbridge handles all the artwork and has a clear vision of what Kindness all means. Not that he's overly keen to communicate it to anyone. Apparently he doesn't want to do any press, and in the makeshift video for Gee Up, surrounded by three anonymous bearded jazz-funk musos on guitar, bass and drums, Bainbridge – presuming that it's him – sings and plays rhythm guitar, a US flag draped over his shoulders and his face covered by a long, lank curtain of grunge-boy hair. Still, who cares about the cult of personality when the music and the ideas are this good." - The Guardian UK