Friends have also garnered praise from the likes of, among others, Nylon Magazine, The NME and Creature Mag who had this to say about them: "(Friends)boast a classic pop sound and their single 'Friend Crush' is simply the epitome of cool…This Brooklyn quintet are led by lead singer Samantha Urbani whose vocals drip with a gritty sex appeal that relays the heat of a NYC summer… The bass and percussion on 'Friend Crush' is sultry, with an instantaneously memorable keys/guitar hook that'll have you humming this track for weeks to come. Urbani's vocals are effortless and simultaneously flawless- this band is definitely one to watch for 2011, and they haven't even started recording their debut album yet."