Craft Brewing Events Conference 2016

Craft Brewing Events Conference 2017

Craft Brewing Events Conference is the annual gathering of craft beer's event managers & directors, festival coordinators, sales reps, tasting room staff, and beer professionals with the goal of sharing strategies for memorable, effective, and responsible events. From the Tasting Room to the festival grounds, from beer dinners to beer weeks, we set out to challenge the status quo, break norms, and eradicate tired, uninspired events.

Monday, May 15th
8am-5pm + After Party at Euclid Hall

Breakfast, lunch and after party included with registration.

WORKSHOPS
Draft Quality in the Field with Micro Matic
-best practices for ensuring your beer shines in the festival setting
-jockey box building & troubleshooting
-easy solutions for common mistakes that keep your beer from flowing

Data & Analytics for Effective Marketing with Umbel
Alex Johnson w/ Umbel walks through how to make data your most valuable asset.
Learn how sports and entertainment organizations use data to:
- Understand their fans better to drive engagement and loyalty
- Drive ticket sales and upsell ticket packages
- Increase the value of sponsorships
- Discover and acquire new sponsors

SEMINARS & PANELISTS

9:15-9:50am
Where are we now? Where do we go from here?
John Holl

10-10:50am
Remaining Compliant w/ Your Local Liquor Authority
Patrick Maroney, State of Colorado-Liquor & Tobacco Enforcement
Robert "Chas" Runco, Runco Law

10-10:50am
Bottle Releases...How Not to Screw Them Up
Adam Martinez, The Lost Abbey
Troy Casey, Casey Brewing

11-11:50am
The Volunteer: Appreciating, Harnessing & Managing the Power
Laura Lodge, Customized Craft Beer Programs
Rachael Burrell, Avery Brewing
Jasmine Lok, Planet Bluegrass
Lee Sims, Radiate Live

11-11:50am
Food & Beer Pairings for the Tasting Room, Beer Dinners & Festivals
Julia Herz, Brewers Association & CraftBeer.com

1:30-2:20pm
Cross Promotional Events With Your Suppliers
Moderator: Jason Van Houten, Thirst
Chris Davison, Wolf's Ridge Brewing
Michelle Boyd, Cholaca
Dan Hayward, Savory Spice Shop

1:30-2:20pm
Large Scale Campaigns w/ Team Beer Camp
Sib Santos, Sierra Nevada
Lee-Ann Loser, Sierra Nevada

2:30-3:20pm
Building Your Brand Identity w/ Special Events
Josh Kravetz, Adventure Fit
Jennifer Brazill, Bonfire Entertainment

2:30-3:20pm
Effective Marketing on a Beer Budget
Yonny Beckers, 2 Parts
Keanan Stone, 2 Parts
Danielle Vala, 2 Parts

3:30-4:20pm
Effective Communication Tactics w/ Your Participating Breweries
Bradley Latham, Brewers Association
Chris Williams, Brewers Association
Kathryn Porter-Drapeau, Brewers Association

3:30-4:20pm
More Than Just Beer Sales...Measuring Success of Signature Events
Moderator: Marybeth McLaughlin, Beau's All-Natural Brewing
Josh Gottlieb, Beau's All Natural Brewing
Chris Lovett, Cigar City Brewing

3:30-4:20pm
Talent Buying Strategies for the Tasting Room or Festival
Ira Sweetwine, Sweetwine Entertainment Group
John Joy, Shining Events

AFTER PARTY
Networking, beers and heavy appetizers at Euclid Hall, 6-9pm

EVENT HOTEL
The Curtis, Denver, CO

$60.00 - $70.00

Tickets

CBEC is the annual gathering of our industry's event managers & directors, festival coordinators, sales reps, tasting room staff, and beer professionals with the goal of sharing strategies for memorable, effective, and responsible events. 

We'll ELEVATE in 2016:

- Small Events: elevating your beer dinner, booth space, impact at beer festivals, marketing strategies & more

- Large Events: elevating discovery, ticket sales, efficiency, budgeting, branding & more

Breakfast & lunch & after party included

Upcoming Events
Coors Field

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