Ticketfly

by Amy Miller, Community Manager

Howdy, Fly friends! Ticketfly has got a new feature on the books that we think will really excite promoters and customers – Purchase Questions! OK, it might not sound that exciting. Don’t worry, your fans don’t need to pass any standardized tests to get into your event. It’s much cooler than that. No Scantrons or hanging chads involved. Ticketfly’s Purchase Questions give promoters the ability to gather valuable customer information during the ticket buying process.

What’s so cool about questions?
Let’s say you run a charity event, conference, festival, or amusement park and you’re selling tickets with us. Purchase Questions make it easy for you to find out how customers heard about an event, collect t-shirt sizes, gather age information, or confirm whether or not customers are *really* ready to ride that new upside-down coaster. Music promoters can use questions for all kinds of things! You can get feedback about your club, run fan giveaways, find out which new beer your customers would like on tap, collect additional contact info, and more.

How does it work?
Now when you build your event on Ticketfly, you can create open questions, multiple choice questions, or contact fields that will show up when fans buy tickets. Make them either optional or required. After the event, you can view collected info in your account or filter and export it for later use! And everything happens in Ticketfly’s Backstage content management system; you won’t need a 3rd party survey service.

For customers, it means the events and venues you love will be able to offer you cool free stuff, better target your interests, and get your valuable feedback, no yelps required.

If you’re not currently a Ticketfly client and would like more info, check us out!

Hey Ticketfly Gang!

Beginning March 30th, ALL Facebook Pages for businesses will have a different design. Before the big change, you can preview your new Page and get it all spruced up for its debut. Hang onto this Timeline guide directly from Facebook and their FAQ.

But here are the *5 big things* that Ticketfly clients need to do with their Pages right away. Examples pictured below!

1. Add Ticketfly’s Buy Tickets App to Your Top Row

• If you haven’t yet started selling tickets on your Facebook Page, first install the App.
• Once installed, you can add the App to your favorites so it’s one of the first things fans see when they land on your Page. Just click the dropdown next to your Favorite apps (Pictured below) to make your choices.

2. Choose a Dazzling Cover Photo

• Your new cover photo will be the first thing that fans see when visiting your Page. Be sure to upload something dynamic, atleast 399 pixels wide, that represents your brand.
• Do not include a call-to-action like “Buy Tickets Now!” or pricing info in your photo and check out Facebook’s guidelines for cover photos! We don’t want you getting into trouble. Remember that you can preview your new Page before publishing.
• We like what our client The Cotiliion did with their cover photo if you need an idea!

3. Feature Page Content on Your Timeline

• Facebook Timeline for Pages allows you to “Pin” select content to the top of the Page, highlight stories, and add specific milestones to your Page history.
• Mouse over posts to highlight or pin. Read more here.
• This is an especially great feature for getting extra attention for a specific event or announcement.

4. Add Apps and Arrange Your App Photos

• The new Timeline will do away with any landing tabs that aren’t your Wall, including Welcome tabs or apps that require a “Like” to see content. This might seem like a drawback but the new design is much more conducive to fan engagement and you can have your favorite apps front and center!
• The Photos App is the only one that cannot be moved. It will always be displayed first.
• We recommend placing the “Buy Tickets” app directly to the right of Photos
• Under the new Admin panel, click Manage > Edit Page > Apps to select order and images
• For more info, click here. Check out how Ticketfly branded our favorite apps so our Page has a uniform look!

5. Exchange Private Messages with Fans

• Customers and fans can now send private, direct messages to your Page, rather than posting on your Wall.
• To make sure messaging is enabled, go to Admin Panel > Manage > Edit Page > Manage Permissions
• When you log into Facebook, be sure to check your Admin Panel for incoming messages

Welcome to Fly Tips- messages from the Ticketfly Marketing Team, where you will find helpful hints for selling out your next event.

Are you spending extra time building Facebook events and Tweets on your own? Not anymore! Try Ticketfly Amplifier!

Why should you Amplify?
• Amplified events sell around 10 times more tickets overall than non-Amplified events
• Build events once (in Backstage) and automatically publish to Facebook and Twitter
• Facebook is Ticketfly’s 2nd highest sales source
• The Amplifier will increase your event RSVPs using several Facebook touch-points
• Schedule multiple timed Tweets. “Set it and forget it.”
• Reach thousands more fans by mentioning and engaging artists on Twitter!

Step 1

After you build your event, promote it in the same place!

Step 2

Amplify on Facebook and Twitter

Be sure, whenever possible, to include the artist’s Twitter name! These are easily searchable and will expand your audience.

The artists are paying attention and will RT your posts!

Step 3

Watch your Stats!

Step 4

Set up Facebook Purchase. If you are using the Facebook Purchase app, you can also decide whether or not you want to have your Amplified events direct customers to the Facebook Page or to the website by going to the Marketing Tab in the sidebar, selecting Amplifier Settings, and making the adjustment.

When you Amplify events, buyers can RSVP during the Facebook Purchase process and they will show up as attending on your website, on Facebook and on Ticketfly.com

If you’d like more information about Ticketfly’s tools and how you can sell more tickets by keeping your event build and marketing in the same place, head over to ticketfly.com/start

Cheers!

-The Ticketfly Marketing Team

Two holiday seasons ago, the Ticketfly team had our annual staff party at Red Devil Lounge. A lot of the night is pretty foggy but one thing we knew for sure- this is a beautiful venue in the heart of San Francisco’s Polk St district that really knows how to throw a party. We see shows there frequently and a few of our favorite artists seem pretty partial to Red Devil as well, including KRS-One and English Beat. As all you artists and venue owners know, if the artists are treated right then you’re gonna get a better show. It’s a San Francisco venue that can’t be missed and we’re happy to say that now you can get tickets for all Red Devil shows on Ticketfly!

In honor of the New Year, Red Devil’s Sweet 16, and other new beginnings, the RDL guys want to reward their loyal customers with a Half Off Sale! Check out this message from the horse’s mouth and then go get some tickets tomorrow!

RED DEVIL LOUNGE: SWEET 16 / HALF OFF SALE! - This Wed 1/11/12 at 10:00am

“The Red Devil Lounge is turning 16 this year, and to mark our coming of age, we plan on celebrating all year long. We kick things off by offering half-off tickets for all of our shows. This kick ass deal is exclusively through our ticketing partner Ticketfly. You can buy tickets to any show at the Red Devil Lounge for 50% of the normal fee this Wednesday, January 11 between 10:00am and 2:00pm. This includes shows from Nikka Costa, The Fixx and Tom Tom Club, Storm Large, The Aggrolites, The Toasters, Hugh Cornwell of the Stranglers, Glen Matlock of the Sex Pistols and everything else on the calendar.  All you need to do is go to the Red Devil Lounge website, pick your favorite shows, and when prompted, use the access code.

Get the access code and RSVP to the sale over on Facebook!

Head over to http://www.reddevillounge.com and pick your poison!

RULES :

This promotion is on a first come, first served basis, and a limited amount of tickets are available. You can purchase a maximum of 2 tickets per shows. As always, you must be 21 or over with a valid ID.”

Don’t forget!

Like Red Devil on Facebook

Follow Red Devil on Twitter

Check out their brand new Ticketfly-powered website!

It’s looking like East Austin is becoming the go-to neighborhood for live music. Earlier this fall, Emo’s opened Emo’s East in the Riverside area and now Beauty Bar founder Paul Devitt and Frank Hendrix from Emo’s have joined forces to open The Beauty Ballroom at 2015 E. Riverside Drive. The new venue’s focus will be on booking more national and international acts while still offering the lounge feel and the Beauty Bar aesthetic. The Beauty Ballroom has state of the art light and sound and can accommodate up to 700. The dance floor holds 500 people and there is a balcony that can comfortably fit another 200. Plus there’s an outdoor patio that will have seating for 200. This further expands Ticketfly’s reach in the Austin area after partnering up with ACL Live and Antone’s last year.

The grand opening of The Beauty Ballroom is New Year’s Eve with a special show by Austin’s Grammy Award-winning Grupo Fantasma. This Latin funk Band will definitely bring the New Year in on a good note. (*Note: This show has been moved to Club de Ville on NYE. So it looks like the first official Beauty Ballroom show will be on January 20th!)

With these two Austin live music powerhouses working together, we are sure this new venture will be a success. Also, we’ve got two new places to check out during SXSW 2012!

Be sure to check out their site for a list of upcoming shows.

And yes, we hooked up a new Beauty Ballroom website to match their sparkle!