The 'Fly Blog

Category: Websites + Design

February 07, 2012


Welcome to Fly Tips- messages from the Ticketfly Marketing Team, where you will find helpful hints for selling out your next event.

Are you spending extra time building Facebook events and Tweets on your own? Not anymore! Try Ticketfly Amplifier!

Why should you Amplify?
• Amplified events sell around 10 times more tickets overall than non-Amplified events
• Build events once (in Backstage) and automatically publish to Facebook and Twitter
• Facebook is Ticketfly’s 2nd highest sales source
• The Amplifier will increase your event RSVPs using several Facebook touch-points
• Schedule multiple timed Tweets. “Set it and forget it.”
• Reach thousands more fans by mentioning and engaging artists on Twitter!

Step 1

After you build your event, promote it in the same place!


Step 2

Amplify on Facebook and Twitter

Be sure, whenever possible, to include the artist’s Twitter name! These are easily searchable and will expand your audience.

The artists are paying attention and will RT your posts!

Step 3

Watch your Stats!


Step 4

Set up Facebook Purchase. If you are using the Facebook Purchase app, you can also decide whether or not you want to have your Amplified events direct customers to the Facebook Page or to the website by going to the Marketing Tab in the sidebar, selecting Amplifier Settings, and making the adjustment.

When you Amplify events, buyers can RSVP during the Facebook Purchase process and they will show up as attending on your website, on Facebook and on Ticketfly.com

If you’d like more information about Ticketfly’s tools and how you can sell more tickets by keeping your event build and marketing in the same place, head over to ticketfly.com/start

Cheers!

-The Ticketfly Marketing Team

Categories: Ticketfly Clients, Websites + Design

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Red Devil Lounge, SF Joins Ticketfly for The New Year and Has a Gift for YOU!

January 10, 2012

Two holiday seasons ago, the Ticketfly team had our annual staff party at Red Devil Lounge. A lot of the night is pretty foggy but one thing we knew for sure- this is a beautiful venue in the heart of San Francisco’s Polk St district that really knows how to throw a party. We see shows there frequently and a few of our favorite artists seem pretty partial to Red Devil as well, including KRS-One and English Beat. As all you artists and venue owners know, if the artists are treated right then you’re gonna get a better show. It’s a San Francisco venue that can’t be missed and we’re happy to say that now you can get tickets for all Red Devil shows on Ticketfly!

In honor of the New Year, Red Devil’s Sweet 16, and other new beginnings, the RDL guys want to reward their loyal customers with a Half Off Sale! Check out this message from the horse’s mouth and then go get some tickets tomorrow!

RED DEVIL LOUNGE: SWEET 16 / HALF OFF SALE! - This Wed 1/11/12 at 10:00am

“The Red Devil Lounge is turning 16 this year, and to mark our coming of age, we plan on celebrating all year long. We kick things off by offering half-off tickets for all of our shows. This kick ass deal is exclusively through our ticketing partner Ticketfly. You can buy tickets to any show at the Red Devil Lounge for 50% of the normal fee this Wednesday, January 11 between 10:00am and 2:00pm. This includes shows from Nikka Costa, The Fixx and Tom Tom Club, Storm Large, The Aggrolites, The Toasters, Hugh Cornwell of the Stranglers, Glen Matlock of the Sex Pistols and everything else on the calendar.  All you need to do is go to the Red Devil Lounge website, pick your favorite shows, and when prompted, use the access code.

Get the access code and RSVP to the sale over on Facebook!

Head over to http://www.reddevillounge.com and pick your poison!

RULES :

This promotion is on a first come, first served basis, and a limited amount of tickets are available. You can purchase a maximum of 2 tickets per shows. As always, you must be 21 or over with a valid ID.”

Don’t forget!

Like Red Devil on Facebook

Follow Red Devil on Twitter

Check out their brand new Ticketfly-powered website!

Categories: News, Ticketfly Clients, Websites + Design

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The Beauty Ballroom Opens in East Austin!

December 29, 2011

It’s looking like East Austin is becoming the go-to neighborhood for live music. Earlier this fall, Emo’s opened Emo’s East in the Riverside area and now Beauty Bar founder Paul Devitt and Frank Hendrix from Emo’s have joined forces to open The Beauty Ballroom at 2015 E. Riverside Drive. The new venue’s focus will be on booking more national and international acts while still offering the lounge feel and the Beauty Bar aesthetic. The Beauty Ballroom has state of the art light and sound and can accommodate up to 700. The dance floor holds 500 people and there is a balcony that can comfortably fit another 200. Plus there’s an outdoor patio that will have seating for 200. This further expands Ticketfly’s reach in the Austin area after partnering up with ACL Live and Antone’s last year.

The grand opening of The Beauty Ballroom is New Year’s Eve with a special show by Austin’s Grammy Award-winning Grupo Fantasma. This Latin funk Band will definitely bring the New Year in on a good note. (*Note: This show has been moved to Club de Ville on NYE. So it looks like the first official Beauty Ballroom show will be on January 20th!)

With these two Austin live music powerhouses working together, we are sure this new venture will be a success. Also, we’ve got two new places to check out during SXSW 2012!

Be sure to check out their site for a list of upcoming shows.

And yes, we hooked up a new Beauty Ballroom website to match their sparkle!

Categories: News, Ticketfly Clients, Websites + Design

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Ticketfly Debuts Facebook Purchase App!

December 15, 2011

Looks like the holidays came early this year. The Ticketfly elves (a dedicated team of engineers) have been dutifully tinkering away in our San Francisco Macbook factory so we could bring you a special gift just in time for your spring concert season to go on sale. Ticketfly is excited to announce the industry’s first fully integrated end-to-end Facebook ticketing solution. Ticketfly clients can now offer  the entire ticket buying experience, from discovery to purchase, all within Facebook. Check it out!

With Ticketfly’s Facebook Purchase App, promoters will be able to sell tickets directly from their Facebook Fan Pages, creating a seamless purchasing experience for fans that encourages social discovery and sharing behavior, resulting in increased ticket sales.

What’s cool about it?

• Single sign-on with Facebook Connect allows fans to buy tickets using just their Facebook identity, without ever leaving Facebook

• Quick installation process allows promoters to start selling tickets on Facebook within minutes

• Integration with Ticketfly’s Facebook RSVP and Share features promotes social discovery and share

• Real-time analytics reporting provides integrated Facebook sales performance data

• Social graph integration lets Facebook users see what events their friends are attending

• Promoters can harness the power of Facebook to sell more tickets!

Check out the full press release here.

If you’d like to sell tickets via your Facebook Page or would like to know about any other Ticketfly services, you can get more info here. If you’re a current Ticketfly client, please contact your client rep to learn more about how you can install the Facebook Purchase App!

Happy Holidays and happy ticket selling!

Categories: News, Websites + Design

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5 Reasons You Should Market Your Events on Facebook

October 10, 2011

by Amy Miller, Ticketfly Community Manager

If you can pull yourself away from Mafia Wars for a minute, here are some stats to blow your Tuesday minds!

1. 800 Million people are on Facebook.

- That’s over 11% of the planet
- That’s double the population of the entire United States plus ANOTHER TWO HUNDRED MILLION
- If you stacked every Facebook user head to toe, Facebook’s user base would wrap around the moon ABOUT 119 TIMES . Whoa.

2. 90% of time on all Social Networks and 41% of ALL time online is spent on Facebook

- Ummm…that’s bananas
-  53.5 billion minutes per month are spent on Facebook

3. Facebook users market your events for free

- An average user has 130 friends
-  On average,  more than 2 billion posts are liked and commented on per day
-  More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
-  An average user is connected to 80 community pages, groups and events. (That means, if you ask them to like your Event or Page, they probably will.)

4. Facebook fans are on the move!

- More than 350 million active users currently access Facebook through their mobile devices
- Mobile users spend more than twice as much time on Facebook than non-mobile users
- An iPhone app for your venue will put Facebook Share right in the hands of these key users

5. Facebook users care about music

- After Movies, TV shows, and Books*, the 4th most popular Facebook Page type is music-related pages
- The most popular Facebook music event in history had over 250,000 RSVPs
- BandPage by Rootmusic is the 6th most popular Facebook app overall nd they’re teamed up with three of Ticketfly’s affiliates, serving up our events and ticket links to millions of Facebook users every day

*I, too, am shocked that people are still reading books after seeing stats 1-4.

With the Facebook behemoth dominating just about every internet statistic there is, it’s crazy not to use it as a marketing tool. Recently, Ticketfly partnered up with Southern Ground Music Festival and via a Facebook contest promotion, and we were able to take their Facebook page from 500 to over 13,000 Fans in about a week. It just works.

How is Ticketfly helping you become the Facebook promoter of your dreams?

- Our website is Facebook- connected
- You can build an event once, and post it to Facebook and an RSVP widget all in one fell swoop
- Soon, In one click, ticket buyers will be able to: (1) create a personalized News Feed story and “like” artists, (2) RSVP to the event, and (3) invite friends to purchase tickets to the same event.
- We provide detailed analytics on how many tickets Facebook is selling for your venue, which events performed the best, and how many people are sharing your events

And so much more to come!

If you are a Ticketfly Client or you’re thinking of switching and you have any questions about running Facebook promotions, the Ticketfly Amplifier, building Facebook events, running Facebook ads, getting more fans or ABSOLUTELY ANYTHING ELSE, please feel free to contact marketing@ticketfly.com

Cheers!

Categories: Ticketfly Clients, Websites + Design

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